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The Marketing Continuum from Traditional to Digital

All tactics have their place:

– traditional advertising is great at awareness

– digital and “second screen” are great in the middle of the “purchase funnel” during consideration

– mobile and “the third screen” are great in the bottom part of the funnel for loaylty and advocacy

 

traditional advertising, digital marketing

all tactics have their place from traditional to digital along continuum

 

 

 

See also “The Future of Advertising” slideshare by Augustine Fou

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Tuesday, March 26th, 2013 digital No Comments

YouTube launches Capture iOS app for smartphone shooting straight to the web (video)

Source: http://www.engadget.com/2012/12/17/youtube-capture-ios-app/

YouTube launches Capture iOS app for smartphone shooting straight to the web video

You might want to file this under the “why didn’t we have this in 2010” category, but Google just announced a new app that’ll let you fire off that smartphone camcorder and boot your videos straight to the YouTubes Curiously, the appropriately named YouTube Capture app is only available for iPhone and iPod touch at the moment — an Android version is set to launch “in the future” — and it should be hitting the App Store sometime today. You can shoot video directly from within the new tool, then add a caption, select to send links to Google+, Facebook or Twitter, and hit Share to upload it directly to YouTube. You can also select from private, unlisted or public sharing options, depending on your intended audience. That’s about it — a very straightforward addition to Google’s app portfolio. You can see it in action just past the break.

Continue reading YouTube launches Capture iOS app for smartphone shooting straight to the web (video)

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Source: YouTube, Goo gle Blog

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Monday, December 17th, 2012 news No Comments

Source: http://gizmodo.com/5939350/you-can-now-search-through-facebook-photos-on-bing

You Can Now Search Through Facebook Photos on BingWell here’s a strange little feature that has popped up as a result of Microsoft and Facebook’s alliance: the ability to search through the photos of you and your friends. If you ever wanted to find that one photo a friend posted, but can’t remember what album it was in, but can remember what the caption said, you might find this useful. Plus, it looks nice. [Bing via TechCrunch]

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Thursday, August 30th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5939350/you-can-now-search-through-facebook-photos-on-bing

You Can Now Search Through Facebook Photos on BingWell here’s a strange little feature that has popped up as a result of Microsoft and Facebook’s alliance: the ability to search through the photos of you and your friends. If you ever wanted to find that one photo a friend posted, but can’t remember what album it was in, but can remember what the caption said, you might find this useful. Plus, it looks nice. [Bing via TechCrunch]

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Thursday, August 30th, 2012 Uncategorized No Comments

90-9-1 or 1-9-90 Rule of Social Media Participation

90-9-1 or 1-9-90 Rule of Social Media Participation

90-9-1 or 1-9-90 Rule of Social Media Participation

90 readers 9 editors 1 creators

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Wednesday, May 16th, 2012 digital, Social media, statistics No Comments

Google Blimp Ads! Awesome!!! Google Adwords On A Giant Screen

launches in May!!  gotta get some before they are gone – click here to sign up http://www.google.com/adwords/blimpads/

talk about awesome branding opportunity

google blimpads - 2011 April Fools

large advertising for small text ads

blimpAds by google

It is April 1, 2011, folks

Google is also hiring autocompleters – sign up right away
google autocompleters april fools #aprilfools

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Friday, April 1st, 2011 Branding, digital, integrated marketing No Comments

Search Ads versus Display Ads

UPDATED:  April 10, 2012

AdSafe study shows that a quarter of display ads are never in view on publishers’ websites. And it gets worse from there — 41% never in view for content networks and 46% never in view for ad exchanges. Users are there to view content, not ads. And they are conditioned to avoid the top, right side, and bottoms of web pages (see eye tracking at the bottom of this post).

Image Source: http://www.emarketer.com/Article.aspx?id=1008965

Cumulative Time that Digital Display Ads Worldwide Are In-View, by Platform, Q4 2011 (% of total)

ORIGINAL POST:  March 25, 2011

Hands down, search ads beat display ads in click through rates (CTRs).  In every one of the examples below and the several dozen more that I did not screen shot, search is more effective than display because the ads are brought up when the user types in the search term and are looking for something, vs display which is served up alongside content.

search advertising versus display advertising display ads vs search ads CTRs search CTRs vs display CTRs search ads display ads

Facebook display advertising click through rates are even sadder (i.e. worse) as you can see from the chart below — like an order of magnitude

lower (0.024%)
facebook ad click through rate

display ad spending search ad spending emarketer

search ads vs display ads

digital display vs search ads

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Eye tracking studies show that most users are already conditioned to avoid looking at the top and right side of web pages because they know that is where banner ads or display ads go.

 

 

 

 

 

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Friday, March 25th, 2011 analytics 1 Comment

Traditional ads are like homeless marketing – at best you’ve got a glance to get your message across

by: Aoife city womanchile

by: Aoife city womanchile

Homeless marketing – they hold up a sign and hope that passersby will look down, read the sign, then stop, take out their wallet, take some money out, and give it to them.  What’s the probability of that happening?  What are the chances they will even get a glance?  Same thing happens with TV ads, print ads, radio ads, and all forms of traditional push ads.  Where is the value exchange? There is none.

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Tuesday, October 6th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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