category
On Facebook, A Wal-Mart Employee Is More Valuable Than A Goldman Sachs Employee
Source: http://www.businessinsider.com/chart-of-the-day-facebook-ads-2010-6
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In the real world, using salary as a measure, a Goldman Sachs staffer is worth much more than a Wal-Mart employee. An average Goldman Sachs employee is paid a bonus of $500,000, while the average Wal-Mart employee salary is $20,000.
On Facebook, the opposite is true. In the eyes of an advertiser, a Wal-Mart employee is worth nearly twice as much as a Goldman employee, according to Facebook’s suggested advertising bid prices.
Kim-Mai Cutler at VentureBeat looked at Facebook’s suggested advertiser bid price on per category basis. What she found is pretty interesting.
As you can see in this chart, the most expensive company to target is Facebook. The next most expensive is Wal-Mart. Goldman and Bain employees are duking it out for the cheapest.
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Inexplicable rise in iPhone dev’s App Store sales connected to iTunes account hacks?
Source: http://www.engadget.com/2010/07/04/inexplicable-rise-in-iphone-devs-app-store-sales-connected-to-i/
We’ve received a handful of tips this morning claiming something’s rotten in the state of the iTunes App Store, namely via the Book category. As of this writing, 42 of the top 50 books by revenue are from the seller Thuat Nguyen, whose company website (“mycompany”) leads to parked site www.home.com. A vast majority of these book apps were released in April, have little to no customer ratings or reviews, appear to be in Vietnamese (despite claims in the side bar that the supported languages are English and Japanese), and may or may not be infringing on copyrighted work — we’re noticing a lot of Dragon Ball art here. To give sales a sense of scope, Twilight series conclusion Breaking Dawn is hovering only at 34 right now.
So, how did these books hit the top of the charts? The other half of this story has to do with a claimed rise in iTunes account hacking, with a number of people reporting up to hundreds of dollars being spent unwillingly from their account to these specific books. Coincidence? Let’s not mince words here, something is definitely amiss, and it’s not looking good. Just to be safe, might wanna check your purchase history under Apple Account information. We’ve reached out to Apple and will let you know as soon as we hear back.
[Thanks to everyone who sent this in]
Inexplicable rise in iPhone dev’s App Store sales connected to iTunes account hacks? originally appeared on Engadget on Sun, 04 Jul 2010 14:01:00 EDT. Please see our terms for use of feeds.
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Two Social Success Stories – Groupon and FourSquare
Groupon can add the following useful features:
- allow users to request the category, type, or even specific coupons they want — this can generate insights about demand and also tailor the offerings to the individuals; right now, most of the offers are local but are not relevant to me
FourSquare can add relationships with local businesses to offer specials or deals to frequent check-ins or Mayors — down to the specific Starbucks store or local hardware store.
Inbound Marketing Costs Less than Outbound Marketing; Growing in Importance too
Source: http://www.marketingcharts.com/direct/inbound-marketing-costs-less-12762
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the “State of Inbound Marketing Report” [pdf] from internet marketing firm Hubspot.
Average Cost Per Lead $200 Less
The average cost per lead by inbound marketing-dominated firms in 2010 is $134. This is $198, or 60%, less than the $332 average cost per lead at outbound marketing-dominated firms. This percentage differential has remained consistent from a 61% higher average lead generation expense reported by outbound-marketing-dominated firms in 2009.
3 of 4 Major Inbound Channels Cost Less
When asked to rank each lead generation category as “below average cost,” “near average cost,” or “above average cost,” businesses consistently ranked inbound marketing channels as having lower cost than outbound channels. Only PPC (pay-per-click search) had overall cost rankings comparable to those given outbound channels.
Social media and blogs had the highest “below average cost” rankings for both 2009 and 2010 (55% as a combined category in 2009 and 63% separately in 2010).
Trade shows, with their requirements for travel and expenses, as well as space rental and booth setup/removal for companies who exhibit, had the worst cost rankings in 2009 and 2010. In 2009, 55% of companies said trade show costs were above average and only 18% said they were below average. These figures improved moderately in 2010 (48% and 22%, respectively), but still left trade shows as clearly the least cost-effective marketing channel.
Inbound Marketing Grows in Importance
Inbound marketing is continuing to grow in importance at the expense of outbound marketing, according to other findings from the State of Inbound Marketing Report.
As a percentage of the overall lead generation budget, inbound marketing expanded slightly from 2009 to 2010 (38% to 39%), while outbound marketing contracted more significantly (29% to 24%). The net effect is that the gap widened from inbound marketing, which had a 9% greater share of the overall marketing budget than outbound marketing in 2009, to a 15% greater share in 2010. Roughly one-third of the lead generation budget is considered “not classified.”
A Whole Lot of Games [Ipad]
Source: http://gizmodo.com/5511650/ipad-apps-by-the-numbers-a-whole-lot-of-games
It’s still very, very early in the world of iPad-specific apps, with less than 2,500 of them in the store compared to 150,000+ iPhone apps. But so far? It’s totally dominated by games.
App store analysts Distimo did a rundown of what you’ll find in the iPad app store, and a full third of them are games. The next closest category is “entertainment,” which clocks in at 11%, followed by “education” at 8.6%.
That seems like a whole lot of game playing and being entertained, but that proportion is even more heavy for iPhone apps, where a full 70% of apps fall into those two categories.
But with devs just getting the actual hardware into their hands a few days ago, we’re clearly just seeing the very beginning of the iPad apps craze. And depending on how people decide the want to use this thing, we could see even more games pop up or we could see the store balanced out with more content-based or productivity apps. But really, the smart money is on games, games, games. [Distimo via TechCrunch]
The iPad Is Not Expensive—for an Apple Product, Anyway [Ipad]
Source: http://gizmodo.com/5504777/fact-the-ipad-is-not-expensivefor-an-apple-product-anyway
The iPad is not expensive. In fact, compared to other products through Apple’s history, it’s very cheap. It’s not opinion. It’s fact, as you can see in this comparative graphic, covering every major Apple device launch since the Apple I.
When you adjust the prices to 2010 dollars, the iPad is the second-cheapest major device ever sold by Apple. And when I say major I mean a device that was supposed to change the industry or create a new product category, like the Apple II, the Mac, the PowerBook 100, the Newton Message Pad, the iPhone, or the iPod, the only device cheaper than the iPad. [Vouchercodes]
Proof That Apple Is Invading the Game Market
Source: http://gizmodo.com/5499467/apple-invades-the-game-market
One year and—barely—nine months. That’s what it has taken Apple to invade 19 percent of the total US portable game market, while the PSP sunk from 20% to 11%, and the Nintendo dropped 5%. And that’s only revenue.
Taking into consideration that games in the App Store are cheaper than in the PSP and Nintendo, and that 30,000 titles have been released since its July 2008 launch, I wonder if the actual unit sales figures are quite larger.
In the general gaming category, Apple has taken over 5% of the market, while the rest of the portables have increased to 24% from 20% and the home console market has dropped to 71% from 79%. Knowing about these sharp increases—and knowing that iPhone games are still in their infancy—it’s not surprise that game developer are choosing the iPhone en masse.
Another reason for Sony, Nintendo, and Microsoft to worry about the iPad. [Flurry]
The 22 Immutable Laws No Longer Apply
The habits of modern consumers and their expectations have so drastically changed the landscape into which marketing and advertising campaigns are launched that what held true in the “golden age of advertising” no longer holds true at this, the dawn of the “golden age of the individual.”
In the classic “The 22 Immutable Laws of Marketing,” Al Ries and Jack Trout expound on laws that are rooted in the ability to use storytelling to weave spellbinding brands and evoke emotion-filled loyalty. However, as the balance of power shifted away from advertisers to the people they used to target, the game has changed.
Increasingly, individuals prefer to do their own research rather than just take advertisers’ word for it. Individuals need greater levels of detailed information than can be conveyed in a :30 spot, a one page ad, or a radio spot. More individuals are empowered with information that is likely to have been created by other individuals (e.g., product reviews, blog posts) instead of advertisers.
Read on 22 Immutable Laws no Longer Apply
andressilvaaVERY INTERESTING [ARTICLE]: Click-Z takes on a marketing sacred text: http://bit.ly/ap1Gk7 (via @marcblumer)
ntortorellaThe 22 Immutable Laws of Marketing No Longer Apply http://is.gd/7Pp1Y
mectoronto2nd part in a series dissecting and debunking the book ’22 Immutable Laws of Marketing’- http://bit.ly/cKm1eL 1st part-http://bit.ly/cmhpwh
rdlynchRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
marcblumerClick-Z takes on a marketing sacred text: http://bit.ly/ap1Gk7
rgrosskettThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
detroitredesignThe 22 Immutable Laws of Marketing No Longer Apply (disappointing, since I really liked the book…)http://www.clickz.com/3636379
nobumbling#Marketing as we knew it, no more, read this article: The 22 Immutable Laws of Marketing No Longer Apply http://j.mp/b6NzHv (via @mnm8312)
tkahlowRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
acfouLike I said, it is better to be better than it is to be first (Immutable Law #1 is False) - http://bit.ly/9VkFge
vismediaRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd Pretty interesting view of Brands & Marketing.
sofebellReading: “The 22 Immutable Laws of Marketing No Longer Apply – ClickZ”( http://twitthis.com/sqygsh )
LaraMSi hope b-schools are listening! http://ow.ly/14QX8
BrennaEliseReading: The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/azMzyH
R_OtterstromRT @oliversudotcom: The 22 Immutable Laws of Marketing No Longer Apply – what do you think about this article?http://ow.ly/15xj1
oliversudotcomThe 22 Immutable Laws of Marketing No Longer Apply – what do you think about this article? http://ow.ly/15xj1
acfouImmutable Law 5: Own a word in the prospect’s mind – what’s Apple? great design, ease-of-use, music, or computers? -http://bit.ly/aRfkiY
coopermediaonly“The 22 Immutable Laws of Marketing No Longer Apply” - http://ow.ly/15hQj
connectwithcoop“The 22 Immutable Laws of Marketing No Longer Apply” - http://ow.ly/15hQa
jeetblogThe 22 Immutable Laws of Marketing No Longer Apply - http://www.clickz.com/3636379
dougdavidoff@toddsattersten I had the same feeling about it (http://tinyurl.com/yjye2fl )
dougdavidoff@toddsattersten did you read this: http://tinyurl.com/yjye2fl? Interesting take on applicability of Immutable Laws.
KKilnerRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
bottreeRT @tweetmeme The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
inggitaRT @durjoy: My pal Augustine Fou @ClickZ skewers the 22 Immutable Laws of Marketing: http://bit.ly/bb8MOd
acfouWhich too-clever-for-anyone, too-over-the-top-sleazy, or too-brand-perfumey-that-it-makes-me-gag ads did u see ystrday?http://bit.ly/aRfkiY
ntortorellaThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/9DZhYs
sluuAn interesting blog about how The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd – (via @clickz)
TechValidateVery interesting read. Classic marketing dogma is not true anymore. The 22 Immutable Laws of Marketing No Longer Apply.http://ow.ly/14QX8
durjoyMy pal Augustine Fou @ClickZ skewers the 22 Immutable Laws of Marketing: http://bit.ly/bb8MOd
TobyDivaaugustine fou looks at marketing thru a social lens & updates ries & trout’s 22 rules http://ow.ly/153oo
IdeafoodARTICLE: The 22 immutable laws of marketing no longer apply. http://bit.ly/kent914 (via @KentHuffman)
AIM2meRT @clickz Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd but don’t forget the basics http://bit.ly/bmIIDF
acfouImmutable Law 3: advertisers often misinterpret that they can buy their way into the prospects’ minds by shouting loud http://bit.ly/aRfkiY
andressilvaa@warpx These Marketing Laws are very good and excellent tips: http://bit.ly/kent914 (via @KentHuffman)
davidhughanThe 22 immutable laws of #marketing no longer apply by @ClickZ http://bit.ly/c56rVy
jack2ussrDo you really believe? 
@ramonthomas The 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379
subbuu22 Immutable Laws of Marketing no longer applies http://j.mp/92GpRz Controversy brewing…
jannekorpiGreat article – How the laws of marketing have changed http://bit.ly/azMzyH
azalec22 Immutable Laws of Marketing no longer apply; balance of power has shifted from advertisers to those being targeted.http://bit.ly/91w7Yk
tfanelliInteresting read – The 22 Immutable Laws of Marketing No Longer Apply – ClickZ: http://www.clickz.com/3636379
MarySicardBlasphemy! “The 22 Immutable Laws of Marketing No Longer Apply,” says Augustine Fou. http://twurl.nl/dnvzqq
hainguyenVThe 22 Immutable Laws of Marketing No Longer Apply – Augustine Fou. Interesting post http://bit.ly/azMzyH
astridguillonRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
LaunchiteThe immutable laws of marketing, re-examined in the digital/social media age http://bit.ly/bTDPK8
LaraMSi hope b-schools are listening! http://ow.ly/14QX8
BrennaEliseReading: The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/azMzyH
R_OtterstromRT @oliversudotcom: The 22 Immutable Laws of Marketing No Longer Apply – what do you think about this article? http://ow.ly/15xj1
oliversudotcomThe 22 Immutable Laws of Marketing No Longer Apply – what do you think about this article? http://ow.ly/15xj1
acfouImmutable Law 5: Own a word in the prospect’s mind – what’s Apple? great design, ease-of-use, music, or computers? – http://bit.ly/aRfkiY
coopermediaonly“The 22 Immutable Laws of Marketing No Longer Apply” – http://ow.ly/15hQj
connectwithcoop“The 22 Immutable Laws of Marketing No Longer Apply” – http://ow.ly/15hQa
jeetblogThe 22 Immutable Laws of Marketing No Longer Apply – http://www.clickz.com/3636379
dougdavidoff@toddsattersten I had the same feeling about it (http://tinyurl.com/yjye2fl )
dougdavidoff@toddsattersten did you read this: http://tinyurl.com/yjye2fl? Interesting take on applicability of Immutable Laws.
KKilnerRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
bottreeRT @tweetmeme The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
inggitaRT @durjoy: My pal Augustine Fou @ClickZ skewers the 22 Immutable Laws of Marketing: http://bit.ly/bb8MOd
acfouWhich too-clever-for-anyone, too-over-the-top-sleazy, or too-brand-perfumey-that-it-makes-me-gag ads did u see ystrday? http://bit.ly/aRfkiY
ntortorellaThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/9DZhYs
sluuAn interesting blog about how The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd – (via @clickz)
TechValidateVery interesting read. Classic marketing dogma is not true anymore. The 22 Immutable Laws of Marketing No Longer Apply. http://ow.ly/14QX8
durjoyMy pal Augustine Fou @ClickZ skewers the 22 Immutable Laws of Marketing: http://bit.ly/bb8MOd
TobyDivaaugustine fou looks at marketing thru a social lens & updates ries & trout’s 22 rules http://ow.ly/153oo
IdeafoodARTICLE: The 22 immutable laws of marketing no longer apply. http://bit.ly/kent914 (via @KentHuffman)
AIM2meRT @clickz Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd but don’t forget the basics http://bit.ly/bmIIDF
acfouImmutable Law 3: advertisers often misinterpret that they can buy their way into the prospects’ minds by shouting loud http://bit.ly/aRfkiY
andressilvaa@warpx These Marketing Laws are very good and excellent tips: http://bit.ly/kent914 (via @KentHuffman)
davidhughanThe 22 immutable laws of #marketing no longer apply by @ClickZ http://bit.ly/c56rVy
jack2ussrDo you really believe? @ramonthomas The 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379
subbuu22 Immutable Laws of Marketing no longer applies http://j.mp/92GpRz Controversy brewing…
jannekorpiGreat article – How the laws of marketing have changed http://bit.ly/azMzyH
azalec22 Immutable Laws of Marketing no longer apply; balance of power has shifted from advertisers to those being targeted. http://bit.ly/91w7Yk
tfanelliInteresting read – The 22 Immutable Laws of Marketing No Longer Apply – ClickZ: http://www.clickz.com/3636379
MarySicardBlasphemy! “The 22 Immutable Laws of Marketing No Longer Apply,” says Augustine Fou. http://twurl.nl/dnvzqq
hainguyenVThe 22 Immutable Laws of Marketing No Longer Apply – Augustine Fou. Interesting post http://bit.ly/azMzyH
astridguillonRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
LaunchiteThe immutable laws of marketing, re-examined in the digital/social media age http://bit.ly/bTDPK8
DCCommercialREThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd http://fb.me/5k34bZe
HAustinERT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
oliversudotcomRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
lohhw3RT @brandconsultant: Brilliant article on the death of #positioning http://bit.ly/azMzyH #advertising #malaysia #singapore #indonesia
thebfceWithTwitter, stupidity spreads even faster…The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
brandconsultantBrilliant article on the death of #positioning http://bit.ly/azMzyH #advertising #malaysia #singapore #indonesia
andressilvaa@warpx They are very good Marketing Laws: http://bit.ly/kent914 (via @KentHuffman)
Vanessa_BrightThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://ow.ly/14G6g
steve_suttonRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
SweetLoveGiftsA must read! RT @clickz via @jimcaruso: The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd
Vanessa_BrightRT @KentHuffman: The 22 immutable laws of marketing no longer apply: http://bit.ly/kent914
samanthastoneRT @DebbieMarchok. RT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
michaelredwoodRT @DebbieMarchok: RT @marketing_chief Shaking it up. RT @clickz The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd
DebbieMarchokRT @marketing_chief Shaking it up. RT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
jimcarusoRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
vivosityRT @GuyKawasaki: How immutable are the immutable laws of marketing? http://ow.ly/1o9Y82
MarketingRagRT @clickz The 22 Immutable Laws of Marketing No Longer Apply. Augustine Fou takes them apart on ClickZ. http://bit.ly/bb8MOd
faragodgRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
veneredimiloRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
rCrosbySticklesThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://www.clickz.com/3636379
brandconsultantFinally someone else who believes positioning & other mass economy models no longer apply http://bit.ly/azMzyH #marketing #positioning
RellyMeltzerThe 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379
acfouNo one knows you, the small fish in a big pond? Make a new pond? The mktng problem then becomes no one knows your pond: http://bit.ly/bb8MOd
italianpassionRT @andressilvaa: ARTICLE: The 22 immutable laws of marketing no longer apply. http://bit.ly/kent914 (via @KentHuffman)
apkalnsEven “The 22 Immutable Laws of Marketing” evolve & transform: http://www.clickz.com/3636379 #marketing #change
andressilvaaARTICLE: The 22 immutable laws of marketing no longer apply. http://bit.ly/kent914 (via @KentHuffman)
ChrisCopywriterhttp://www.clickz.com/3636379 http://fb.me/58F8vCW
UKSEOSpecialistThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/azMzyH
vvpreethamThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://ow.ly/14wJp
saintmoonriverRT @ramonthomas: Al Ries and Jack Trout’s The 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379
ramonthomasAl Ries and Jack Trout’s The 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379
markvanbaale“Traditional “push” advertising is like a thief breaking into your home at dinnertime and shouting at your family” – http://bit.ly/azMzyH
nickwredenWhy “positioning” theory &”22 immutable laws” are no longer true & will hurt your brand. Great Clickz article. http://bit.ly/azMzyH
AbsatzlehreBy @-davidhughan Great read: The 22 immutable laws of #-marketing no longer apply by @ClickZ http://bit.ly/c56rVy
davidhughanGreat read: The 22 immutable laws of #marketing no longer apply by @ClickZ http://bit.ly/c56rVy
jennycoupeThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ: http://www.clickz.com/3636379 via @addthis
TimCohnThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/aOMY3Q
jpoloObserving: “The 22 Immutable Laws of Marketing No Longer Apply – ClickZ”, http://bit.ly/baH32k
MichaelMyersThe 22 Immutable Laws of Marketing that No Longer Apply: http://bit.ly/azMzyH
CarrieK_IEGRT @KMGDePaul: Why the 22 Immutable Laws of Marketing No Longer Apply http://ow.ly/1o9Y82
KMGDePaulWhy the 22 Immutable Laws of Marketing No Longer Apply http://ow.ly/1o9Y82
KenRobbinsRT @kraigguffey: RT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
CavalierPaleRT @elneco The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
elnecootra visión a las clásicas “22 leyes inmutables del mkt” http://www.clickz.com/3636379
webexecutivesMARKETING: @acfou‘s take on how and why the first 7 of “The 22 Immutable Laws of Marketing” have changed (http://j.mp/aFxKrP ).
RogersParkCoCRT @whatworks: How the Laws of Marketing Have Changed http://ow.ly/14mSC (via ClickZ)
normbondThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/a8bbGa
fishermarketingExcellent! RT @whatworks How the Laws of Marketing Have Changed http://ow.ly/14mSC (via ClickZ)
AnibalDoRosarioGolden Age of Ads Laws no longer valid in Golden Age Of The Individual “The 22 Laws of Marketing” no longer applicable: http://bit.ly/bGert9
whatworksHow the Laws of Marketing Have Changed http://ow.ly/14mSC (via ClickZ)
vickysjonesThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/acONli
bmelchiorThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/acONli
MCNAffiliatesRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
manfredkisslingThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ: http://www.clickz.com/3636379 via @addthis
hbgcoachingRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
steprincipatoRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd #marketing
gburkeThe 22 Immutable Laws of Marketing No Longer Apply (Part 1, Rules 1-7) http://bit.ly/90f8Us
gregg_makuchChallenge conventional wisdom – The 22 Immutable Laws of Marketing No Longer Apply – http://bit.ly/azMzyH
shaziaparwezRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
ForwardProIt’s always time to rethink marketing: http://bit.ly/acONli
pamdyer“The 22 Immutable Laws of Marketing” revisited http://bit.ly/btL7VC Column: They no longer apply in new landscape
jasoncerconeThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/azMzyH
nickromRT @tweetmeme The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
dancommatorThe 22 Immutable Laws of Marketing No Longer Apply #marketing #marketingstrategy http://bit.ly/azMzyH
CGFSyncresisRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd
Dan_AgnewPeople still arguing “The 22 Immutable Laws of Marketing,” but it’s still great food for thought: http://bit.ly/acONli
acfouFALSE: 1st Immutable Law – It is better to be first than it is to be better; today it is better to be better – http://bit.ly/aRfkiY
DaintyNinjaHow the laws that governed the “golden age of advertising” are no longer valid in this “golden age of the individual.” http://bit.ly/acONli
craiglandesNice work: The 22 Immutable Laws No Longer Apply in the “golden age of the consumer” @acfou – http://bit.ly/aRfkiY
FiurInformationTraditional marketers making the shift take note! The 22 Immutable Laws of Marketing No Longer Apply (http://bit.ly/acONli ) #in
acfouThe 22 Immutable Laws No Longer Apply in the “golden age of the consumer” @acfou – http://bit.ly/aRfkiY
Even Major Sites are Not Yet Benefiting From the Full Power of Search
@glenngabe‘s post on FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic inspired me to also look at the search terms driving traffic. Most sites, even major ones have their own brand terms driving traffic. This is OK, but it is taking significantly less advantage of the full power of search.A more ideal scenario for sites is that they have a large number of non-brand terms driving traffic — i.e. the keywords they want to be known for are driving traffic to them. The premise is that if the user already knew the brand or brand name, it would be redundant for the advertiser to spend awareness ad dollars on them. The advertiser wants to get users to their site who do not already know their brand name. This is especially true for pharma drug websites, as you will see in the following examples.
GENERAL SITES
These sites have such a diverse set of products, services, or topics, we don’t expect the top search terms driving traffic to be anything other than their brand terms. But they should have a long tail of thousands of keywords driving traffic (and they are, in the following examples).
NYTimes.com
LinkedIn.com
Weather.com
CATEGORY SPECIFIC SITES
These sites focus on specific product categories, so one would expect that they should have keywords around their product category driving traffic — e.g. clothing, chocolate, wine, etc. But as you can see, most don’t and the total number of keywords driving traffic could be larger than it is now (implying more long tail keywords).
JCrew.com – clothing
Apple.com – computers, consumer electronics, iPod, music
Godiva.com – chocolate
AnnTaylor.com – clothing, women’s
SINGLE NICHE SITES
Such sites should be all over search terms that surround the topic areas that they want to be known for. But as you see from the analytics, most don’t. Instead, the top terms driving traffic are their own brand name. Again, if the user already knew the brand, additional advertising would be wasted on them. The sites need to make efforts to “own” additional keywords (or at least “show up at the party”) so people who don’t know the brand name might still have a chance finding them when they type in other keywords surrounding the specific niche.
Sutent (Pfizer) – cancer drug
Nucynta (J0hnson & Johnson) – pain drug
Spiriva (Boehringer Ingelheim, Pfizer) – COPD drug
NOTE: This is the best of the bunch of drug sites. COPD, the disease area they want to be known for, does actually show up in the first 5 search terms driving traffic, along with emphysema and their product name handihaler. Also, notice they have nearly 10 times the number of keywords driving traffic compared to the other 2 drugs cited (65 vs 7 or 8 )
Despite massive increases in advertising, the biggest beer brands see massive drops in sales
Beer is yet another commodity and category that is being decimated by better quality alternatives. The means of production and distribution are no longer controlled by a very small number of big companies. Consumers find attractive alternatives in micro-brew beers or local beers. They have the means to access them (online) and have the product shipped directly to their homes. So no matter how much advertising the big companies do, if their product is just not that great, they will continue to lose customers to alternatives. The “lime” version of Bud Light was said to cannibalize sales of regular Bud Light. And rightly so, consumers are looking for a better product.
Source: http://adage.com/article?article_id=138141
Fourth of July Holiday: Bargain Brands Gain, but Big Spenders Bud, Miller Lite and Corona Tap Out
By Jeremy Mullman
Published: July 27, 2009
Despite a flurry of new and improved ad pushes for the country’s leading brews, the days leading up to Independence Day, usually the biggest-selling period of the year for the category, led to gruesome sales declines vs. the same period last year. Sales for Anheuser-Busch’s Bud Light and Budweiser plunged 7% and 14%, respectively, in grocery, convenience and drug stores during the two-week period ending July 5, according to scanner data from Information Resources Inc. Miller Lite suffered a 9% drop. The big importers were hurt badly too: Corona marketer Crown Imports watched sales decline 6% to 8%, while Heineken and Diageo each saw double-digit drops.
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