caveat
Google Hangouts On Air updated with live broadcast rewinding and instant YouTube uploads
Source: http://www.engadget.com/2013/05/08/google-hangouts-on-air-update/
Did helping granny set up that Netflix account cause you to be late to your friend’s big On Air Hangout? What would’ve been a calamity last week is but a minor hitch now. Earlier today, Google updated its live video streaming service with a new set of “highly requested” features. In addition to restarting a broadcast at will, recordings are now available on YouTube immediately after an On Air Hangout ends. As for you hams, video quality has been improved for mobile devices, so you’ll look your absolute best no matter which screen your adoring public is watching you from. As a caveat, Google notes that you may experience some delays when setting up a broadcast, but it feels like a small price to pay given the upsides
MUNSTER: The iPhone 5 Got 5X As Many Tweets As The Galaxy S4 (AAPL)
Source: http://www.businessinsider.com/munster-the-iphone-5-got-5x-as-many-tweets-as-the-galaxy-s4-2013-3
Piper Jaffray analyst Gene Munster did an analysis of Twitter reaction to the iPhone 5 versus the Samsung Galaxy S4.
The iPhone had 5X as many tweets as the S4 had on each phone’s launch day. Therefore, Munster believes, “that the standard iPhone will essentially maintain its market share in the high-end of the market through CY13 (low 40% worldwide).”
Heading into the S4 launch there was a lot of buzz that Samsung was catching up to Apple in cool-factor, and popularity. If you believe the results of this Twitter survey, it looks like Samsung still has a ways to go.
There’s one caveat: 73 percent of the iPhone 5 tweets were positive compared to 81% being positive for the S4. Munster thinks this was because, “the iPhone 5 was well telegraphed, thus some consumers may have been let down that there were no surprises.”
Overall, Munster says people should buy Apple shares because it’s going to announce a lot of stuff later this year which will get investors excited.
Facebook’s New Ad Exchange Has ‘Quadrupled’ The Market; Performs ‘Better Than Google’ (FB)
It’s been hard to gauge how big Facebook’s new real-time bidding platform for advertisers, Facebook Exchange, has become since it was launched in June, but global sales chief Carolyn Everson let slip just how big it could be in a recent conversation with Adweek and Group M digital chief Rob Norman.
First Norman said he believed FBX had “quadrupled” the size of the available market for advertisers who wanted to place ads based on real-time bidding in exchanges:
We love it. We absolutely love it. Massive, massive, massive increase in the amount of exchange traded media. We think it’s probably quadrupled the market in terms of availability of total impressions.
Then Everson said FBX was performing better than Google’s ad exchange:
So we are very excited about Facebook Exchange. We’re excited about the results that we’ve seen. Our performance so far in the Exchange is doing better than the Google Exchange, and Triggit and others have all spoken up on our behalf.
The caveat here, of course, is that quadrupling the supply of available ad inventory isn’t the same as quadrupling the demand for it. And the performance evidence from the demand-side platform companies who have been placing ads inside FBX, like Triggit, is so far only anecdotal. Those buyers say clients can get 16X ROI inside FBX. (Notably, FBX was not mentioned in Facebook’s recent 10-Q.)
Nonetheless, it’s yet another breadcrumb on the trail toward Facebook’s claim that it is on the way to gathering a new $2 billion ad marketplace.
Disclosure: The author owns Facebook stock.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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