caveat

Google Hangouts On Air updated with live broadcast rewinding and instant YouTube uploads

Source: http://www.engadget.com/2013/05/08/google-hangouts-on-air-update/

Image

Did helping granny set up that Netflix account cause you to be late to your friend’s big On Air Hangout? What would’ve been a calamity last week is but a minor hitch now. Earlier today, Google updated its live video streaming service with a new set of “highly requested” features. In addition to restarting a broadcast at will, recordings are now available on YouTube immediately after an On Air Hangout ends. As for you hams, video quality has been improved for mobile devices, so you’ll look your absolute best no matter which screen your adoring public is watching you from. As a caveat, Google notes that you may experience some delays when setting up a broadcast, but it feels like a small price to pay given the upsides

 

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Wednesday, May 8th, 2013 news No Comments

MUNSTER: The iPhone 5 Got 5X As Many Tweets As The Galaxy S4 (AAPL)

Source: http://www.businessinsider.com/munster-the-iphone-5-got-5x-as-many-tweets-as-the-galaxy-s4-2013-3

iphone versus s4 tweets

Piper Jaffray analyst Gene Munster did an analysis of Twitter reaction to the iPhone 5 versus the Samsung Galaxy S4.

The iPhone had 5X as many tweets as the S4 had on each phone’s launch day. Therefore, Munster believes, “that the standard iPhone will essentially maintain its market share in the high-end of the market through CY13 (low 40% worldwide).”

Heading into the S4 launch there was a lot of buzz that Samsung was catching up to Apple in cool-factor, and popularity. If you believe the results of this Twitter survey, it looks like Samsung still has a ways to go.

There’s one caveat: 73 percent of the iPhone 5 tweets were positive compared to 81% being positive for the S4. Munster thinks this was because, “the iPhone 5 was well telegraphed, thus some consumers may have been let down that there were no surprises.”

Overall, Munster says people should buy Apple shares because it’s going to announce a lot of stuff later this year which will get investors excited.

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Wednesday, March 27th, 2013 news No Comments

Facebook’s New Ad Exchange Has ‘Quadrupled’ The Market; Performs ‘Better Than Google’ (FB)

Source: http://www.businessinsider.com/facebooks-new-ad-exchange-has-quadrupled-the-market-performs-better-than-google-2012-11

carolyn everson facebook

It’s been hard to gauge how big Facebook’s new real-time bidding platform for advertisers, Facebook Exchange, has become since it was launched in June, but global sales chief Carolyn Everson let slip just how big it could be in a recent conversation with Adweek and Group M digital chief Rob Norman.

First Norman said he believed FBX had “quadrupled” the size of the available market for advertisers who wanted to place ads based on real-time bidding in exchanges:

We love it. We absolutely love it. Massive, massive, massive increase in the amount of exchange traded media. We think it’s probably quadrupled the market in terms of availability of total impressions.

Then Everson said FBX was performing better than Google’s ad exchange:

So we are very excited about Facebook Exchange. We’re excited about the results that we’ve seen. Our performance so far in the Exchange is doing better than the Google Exchange, and Triggit and others have all spoken up on our behalf.

The caveat here, of course, is that quadrupling the supply of available ad inventory isn’t the same as quadrupling the demand for it. And the performance evidence from the demand-side platform companies who have been placing ads inside FBX, like Triggit, is so far only anecdotal. Those buyers say clients can get 16X ROI inside FBX. (Notably, FBX was not mentioned in Facebook’s recent 10-Q.)

Nonetheless, it’s yet another breadcrumb on the trail toward Facebook’s claim that it is on the way to gathering a new $2 billion ad marketplace.

Disclosure: The author owns Facebook stock.

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Monday, November 5th, 2012 news No Comments

Source: http://gizmodo.com/5953002/this-no+name-chinese-company-could-kick-sonys-4k-ass

This No-Name Chinese Company Could Kick Sony's 4k AssThere’s little doubt Sony’s monstrous 84-inch 4k TV will be a high resolution atom bomb of a TV. There’s also no doubt it costs $25,000, about as much as an actual atom bomb. Hisense is selling a 4k unit for under $6,000. Do the math.

Major, major caveat: Hisense’s XT880 is 50 inches, whereas Sony’s 4k offering is 84. Thirty four inches is a lot of inches, and could account for the price disparity—and maybe preclude as huge a rift between Hisense’s as-of-yet-not-priced 65-inch 4k set and Sony’s closest equivalent.

This No-Name Chinese Company Could Kick Sony's 4k Ass Close up. Derp.

Second major caveat: 4k might not make sense at 50 inches. If you’re sitting far enough away, odds are you probably can’t notice the pixels in your 1080p television. But for those in smaller spaces, where the screen door effect pops up, Hisense will give you a (relatively) cheap way to never, ever notice pixels again, thanks to the fact that the company manufactures its own panel straight outta China, cutting out middle men. And indeed, smushing my face right up against the panel yielded not a single discernable pixel. There was some flicker at certain angles, and what looked like compression artifacts along image edges, but that could just as well be attributed to the source material.

This No-Name Chinese Company Could Kick Sony's 4k Ass SUPER CLOSE. WAY CLOSE THAN YOU WILL EVER ACTUALLY BE TO A TV.

We’ll see more from Hisense at CES, but in the mean time, don’t panic: there might actually be a way for you to afford the next great leap in HDTV.

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Thursday, October 18th, 2012 Uncategorized No Comments

Google+ Grows Worldwide Users From 65 Million In October To 67 Million In November

Source: http://techcrunch.com/2011/12/22/googlesplus/

oasis.12.21.11

There are lots of third-party guesstimates floating around about Google+ traffic. Are users losing interest like search trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which is arguably the best third-party measurement firm for web traffic in the world.

It shows that Google+ grew from 65 million unique visitors in October to nearly 67 million in November. This is purely based on traffic to the plus.google.com subdomain, comScore’s Andrew Lipsman tells me today. So it doesn’t include the many Google+ feature injections that the search company has administered to its other properties over the last months. Some people have suggested that Google+ is as barren as a desert — this is at least an oasis.

Here’s how the service stacked up against competitors last month.

The depressing significance for those people out there wishing for Google+ to either die off or kill their rivals is that neither appears to be happening. Just some slow and steady growth, which is overall good for Google considering the vast resources and focus that it’s bringing to bear on the effort. Ultimately, Google+ doesn’t have to dominate now, it just needs to keep growing and getting better over the coming years in order to be a real alternative to Facebook and everyone else.

And now, the usual data caveat: Obviously comScore, like any other third-party, doesn’t have the same access to data as Google itself, so don’t assume these numbers are 100% right. But still they’re worth paying attention to, since Google doesn’t share much about how it’s doing. The last time the company released anything, it said it had 40 million registered users during its earnings call in October. That’s not directly comparable to this, but could indicate that there’s been more significant growth over the fall. Also, for more on worldwide social networking trends, check out our coverage of comScore’s 2011 social report from yesterday.

[Oasis image via Freshpics]



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Friday, December 23rd, 2011 news No Comments

Samsung Rockets Past Apple To Take The Lead In Smartphones (AAPL)

Source: http://www.businessinsider.com/apple-samsung-smartphone-2011-10


Smartphone shipments for Q3

We knew this was coming, but now it’s more official-ish.

Samsung is the world’s biggest smartphone dealer, beating Apple soundly in the third quarter of this year, according to data compiled by Strategy Analytics.

Strategy Analytics says Samsung “shipped” 28 million smartphones versus Apple’s 17.1 million.

Tiny caveat: In its earnings release Apple says it sold 17.1 million smartphones. We don’t think Samsung is stuffing 11 million smartphones in the channel to take the top spot, but it’s worth making a note of the distinction in language.

Apple was the top smartphone dealer in Q2, but it had a down quarter as consumers waited for the iPhone 4S. It’s unlikely to return to the top spot unless it has a mammoth fourth quarter.

And for all the Apple bulls out there who will predictably say, “So what, Apple has all the profits.” You’re right! Apple earns considerably more more money on the iPhone than Samsung earns on smartphones.

However, as we’ve pointed out over and over: This is a platform war. The more success Samsung has with the Android platform, the worse it is for Apple and iOS.

And the more phones Samsung sells, the fewer iPhones Apple can sell.

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Friday, October 28th, 2011 news No Comments

Not 1, Not 2, Not 3, But 4 Display Ads Per Pageview – Shame on You Facebook

Updated May 12, 2012. Freddy Nager, Prof of Integrated Marketing at UCLA sent me a screen shot showing 9 display ads per page. The unscupulosity of Facebook is at an all time high – right up to their IPO.

THANKS Freddy Nager @AtomicTango, Prof of Integrated Marketing, UCLA for the screen grab of 9 and 10 ads per page.

http://atomictango.com/2012/04/20/myspace-facebook-continued/

Updated February 3, 2012.  This is how Facebook is growing ad revenues – SEVEN DISPLAY ADS PER PAGE – EVIL!

facebook ads

 

 

But despite this kind of “cheating” their revenues are decelerating. And there is the “danger” of advertisers getting smart and changing from paying on a CPM basis to paying only on a CPC basis — paying only when they get the click. That would mean Facebook’s revenue could drop off a cliff.

Source: http://www.businessinsider.com/chart-of-the-day-facebook-revenues-are-decelerating-2012-2

Facebook revenues decelerating

 

Updated:  FIVE (count ’em) 5 ads per page – SHAME on you Facebook – the highway robbery gets worse.  Advertisers, quick, go to CPC (don’t pay CPMs any more).

Multiple ads on the same page run up the impression numbers, but artificially depress click-throughs because even if they wanted to, users can only click on one ad at a time. Shame on your Facebook for overtly and systematically robbing advertisers who pay on a CPM basis.

But then again shame on you advertisers who still pay CPMs when you can easily click a radio button to select CPC — Facebook even suggests a range for you automatically (see inset below).

What is the advantage of paying by CPC (cost per click) instead of CPM (cost per thousand impressions)?  Well, remember the old ad industry joke “I know I am wasting half my ad dollars, I just don’t know which half” — well, now you know.  In fact, you now know you are wasting 99% of your ad dollars to wasted impressions that get no action/clicks from users AND you know which 99%.  See infographic below. So stop paying CPMs and start paying CPCs TODAY. Your ad budget will thank you!

Just how DISMAL are  Facebook advertising metrics and benchmarks (click to see )?

According to data from comScore, in Q3 2010, Facebook served 297 billion display ad impressions giving it 23% of the U.S. market for display ads. In digital channels, since there is no longer the physical limitation of time (airtime on TV) or space (area to put ads on dead-tree pulp) companies can create “inventory”  out of thin air and magically increase revenue on the backs of advertisers still willing to pay for impressions. I guess it really is caveat emptor.

chart of the day, share of online ad impressions, nov 2010

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Thursday, November 11th, 2010 analytics, digital, display advertising, marketing 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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