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How One Great Half In The Championship Game Impacted A Player’s Social Media Popularity
The surprising star early in the NCAA championship game was Michigan’s back-up guard Spike Albrecht. And thanks to some hot shooting on the national stage, Albrecht became an instant celebrity on social media.
Prior to last night’s game, Albrecht was averaging just 1.8 points per game and had not scored more than seven points in a single game. But he got hot in the first half and scored 17 points, sending people on Twitter into a frenzy
During the game, the number of people following Albrecht’s Twitter account (@SpikeAlbrecht) grew from less than 4,000 prior to tip-off, to more than 19,000 by the end of the game. Here is a look at how both his Twitter followers and points grew through the night (Twitter data via Reddit)…
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Why Lady Gaga Just Lost 156 Million YouTube Views
Source: http://www.businessinsider.
When YouTubeslashed views on its site back in December, celebrities paid the price.
Since then Lady Gaga is down 156 million views on YouTube.
Beyoncé and Chris Brown are also among a number of celebrities who lost views on their channels.
A month ago, the streaming site purged video views on both Universal and Sony channels by two billion.
The views weren’t fake, rather, Billboard confirmed that YouTube removed the views as part of a site clean up.
While around 1.5 million of the views were deleted through a de-spamming which accounts for videos on auto-play and pop-ups, most of the lost views came from videos that were no longer active on celebrity channels after they transitioned to a new home on VEVO.
Since YouTube and VEVO are partner sites the old YouTube videos were no longer being used by the artists on their site.
Twitter Thinks BeachMint Would Make An Interesting Acquisition
Source: http://www.businessinsider.com/twitter-thinks-beachmint-would-make-an-interesting-acquisition-2012-2
Twitter’s corporate development director Mike Brown told a panel at Vator Splash that BeachMint, a service that lets customers buy products picked by celebrities, would be an interesting one for Twitter to buy next.
Brown said that while celebrities make Twitter what it is, the celebrities are not paid to produce content.
“We are lucky they share content and say crazy things,” Brown said, because they make Twitter interesting to read.
Right now, celebrities tweet for free because of the exposure they get in real-time. They also get paid by brands to endorse products in various venues — including on Twitter.
Brown’s comments suggest that the company is at least thinking about getting more directly involved in those kinds of transactions.
Brown made his comments after ScaleVP’s Sharon Wienbar talked at length about Beachmint, an investment her firm made early on. For the celebrity connection to work, it has to feel authentic for social commerce.
See also: Facebook Reorg May Pave The Way For More Acquisitions
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See Also:
- Facebook Reorg May Pave The Way For More Acquisitions
- HOROWITZ TELLS ALL: This Guy Just Raised A $1.5 Billion Fund
- Why The FBI Wants To Look At Your Social Media Updates
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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