cell
Is there hope for SMS health alerts?
Source: http://pewinternet.org/Commentary/2012/December/Is-there-hope-for-SMS-health-alerts.aspx
85% of American adults have a cell phone, yet just 9% have signed up for health alerts via text. What is the potential for this type of intervention?
How Americans Use Their Phones While Watching TV
Source: https://intelligence.businessinsider.com/welcome
Americans are using their cell phones to find new ways to engage with the TV shows they are watching. According to Pew Research Center, the most popular mobile activities while watching TV are fact-checking assertions and texting with friends about programs they’re watching.
Pew found that 53 percent of U.S. cell owners are “connected viewers.” The survey includes all mobile users, which means means some activities are probably even more popular among smartphone owners.
Networks may be disheartened to find that 38 percent of cell owners use their phones to “keep themselves occupied during commercials,” but the results also indicate consumers are using their phones to engage with programming in new and deeper ways.

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How Americans Use Their Phones While Watching TV
Source: https://intelligence.businessinsider.com/welcome
Americans are using their cell phones to find new ways to engage with the TV shows they are watching. According to Pew Research Center, the most popular mobile activities while watching TV are fact-checking assertions and texting with friends about programs they’re watching.
Pew found that 53 percent of U.S. cell owners are “connected viewers.” The survey includes all mobile users, which means means some activities are probably even more popular among smartphone owners.
Networks may be disheartened to find that 38 percent of cell owners use their phones to “keep themselves occupied during commercials,” but the results also indicate consumers are using their phones to engage with programming in new and deeper ways.

Please follow BI Intelligence on Twitter.
Join the conversation about this story »
Facebook DOMINATES Google+, Tumblr, And Pinterest (GOOG)
Facebook is absolutely dominating other social networks — with users spending more than 6 hours on the site for the month of January, according to a report by the Wall Street Journal.
comScore released some new data on social media site usage for the month of January. The next closest competitor is Tumblr — where users only spent about an hour and a half in January.

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SanDisk makes 128-gigabit flash chip, crams three bits per cell, takes afternoon off
Source: http://www.engadget.com/2012/02/22/sandisk-makes-128-gigabit-flash-chip-crams-three-bits-per-cell/
SanDisk has developed a chip that earns it membership in the exclusive 128-gigabit club. Not content with simply matching the Micron / Intel effort, SanDisk and its partner Toshiba claim their new memory uses 19- rather than 20-nanometer cells in the production process. Shrinking the size is one thing, but SanDisk’s new chips also use its X3 / three-bit technology. Most memory stores just two bits per cell; cramming in another means fewer cells, less silicon, more savings, cheaper memory, happier geeks. Analyst Jim Handy estimates that the price per gigabyte for the tri-bit breed of flash could be as low as 28 cents, compared to 35 for the Micron / Intel equivalent. Full details in the not-so-compact press release after the break.
SanDisk makes 128-gigabit flash chip, crams three bits per cell, takes afternoon off originally appeared on Engadget on Wed, 22 Feb 2012 19:37:00 EDT. Please see our terms for use of feeds.
British Teenagers Would Rather Lose TV Than The Internet
Source: http://www.businessinsider.com/british-teenagers-would-rather-lose-tv-than-the-internet-2011-10

Young British teenagers would rather lose access to a TV than access to the Internet or their cell phones, reports the Guardian.
According to new research carried out by British communications regulator, Ofcom, 18 percent of 12 to 15-year-olds said they would miss TV the most if all media was taken away. That compares to 28 percent who said they would miss their cell phones and 25 percent who said they would miss the Internet.
A year ago, TV was missed as much as the Internet.
However, according to Digital Spy, the study also showed that young teenagers are watching more TV than ever. Viewing figures have increased by almost two hours a week since 2007, and “catch-up” services online are increasingly being used.
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See Also:
- Sarkozy Lagging Behind In Presidential Race According To Latest Opinion Polls
- Two British Men Charged With "Conspiracy To Murder" Joss Stone
- James Murdoch Will Face UK Parliament Again In November
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Verizon Wireless Gets Its First Portable 4G COW [Verizon]
Source: http://gizmodo.com/5846299/verizon-wireless-gets-its-first-portable-4g-cow
The next time you’re in Florida for a sporting event, your LTE connection could be provided by a COW, Verizon’s portable cell phone tower on wheels.
The carrier’s first 4G COW was delivered to Pembroke Pines and will be used at major public events throughout the state of Florida. The mobile cell tower lives up to it acronym. It weighs 24,000 pounds, measures 1,080 inches with its antenna extended, is powered by super-sized generators and can provide supplemental phone and data coverage for thousands of Verizon customers. [Electronista]
You can keep up with Kelly Hodgkins, the author of this post, on Twitter, Google + or Facebook.
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Nielsen IAG Top Ten Most-Recalled In-Program Placements: Dramas/Comedies
Sex sells … well, sex .. but not much else. Victoria’s Secret was the most recalled product placement on TV — fortunately they sell products related to what was recalled. Not so sure about the mayo and cell phone.
Source: http://adage.com/madisonandvine/article?article_id=143808
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| Rank | Brand | In-Program Placement Description | Program Airing Info | Recall Index |
|---|---|---|---|---|
| 1 | Victoria’s Secret | Michael interrupts meeting to offer Donna a retail store’s catalog | The Office (NBC, Apr 29) | 214 |
| 2 | Ford | Cole Austin points to his Mustang and says he still owns it | Cold Case (CBS, May 2) | 190 |
| 3 | Skype | Joyce tells Benson and Stabler that she talks to Andrew online | Law and Order: SVU (NBC, Apr 7) | 183 |
| 4 | Yamaha | Susan explains to Mike that she has inherited a piano | Desperate Housewives (ABC, May 2) | 181 |
| 5 | Rolex | Provo tells Fin that Jack stole his watch; member of the cooking staff is wearing it | Law and Order: SVU (NBC, Apr 7) | 178 |
| 6 | MedTec | Name is visible on the ambulance doors | Trauma (NBC, Apr 5) | 176 |
| 7 | Toyota | Mitchell and Cameron park their car at Charlie’s house | Modern Family (ABC, Apr 14) | 161 |
| 8 | Chevrolet | Winston drives with Guerrero, who identifies the car as a Camaro | Human Target (FOX, Apr 7) | 155 |
| 9 | Porsche | Zack asks Nick where he got his car from | Accidentally On Purpose (CBS, Apr 21) | 152 |
| 10 | Chevrolet | Pres. Hasaan rides in a black SUV after turning himself over to terrorists | 24 (FOX, Apr 5) | 147 |
"We Are Not Prepared"

The Policy Center’s vice-president reports “”The general consensus of the panel today was that we are not prepared to deal with these kinds of attacks.”
The nightmarish scenario that unfolded represented a worst-case example. As former secretary of Homeland Security Michael Chertoff noted, many cyberattacks can be stopped if individual cell phone or Internet users simply follow the best practices and use the right tools. Similarly, another participant pointed out that private Internet companies would not sit idly by as a virus ran amok.
A collapse of power across the U.S. also only took place when the simulation brought in factors such as high demand during the summer, a hurricane that had damaged power supply lines, and coordinated bombings that accompanied the cyberattack and subsequent failure of the Internet.
Still, the war game highlighted crucial issues about the government’s own reliance upon communications that might go down during a real-life scenario. One of the biggest problems was how the President ought to respond to a situation that caused damage like warfare but lacked an immediately identifiable foreign adversary. Smaller-scale cyberattacks have already complicated real-world diplomacy, such as the alleged Chinese cyberattacks on Google and other U.S. companies.
Ares Defense Blog questioned a curious missing element from the simulation, in that there was no mention of what happened to phone or Internet service in the rest of the world. Surely a nation that decided to launch cyberattacks against the U.S. would take safeguards to protect its own crucial communication services, which would possibly help U.S. officials narrow down the list of suspects.
Another question seemed more mundane but equally important — how would the government activate the National Guard with cell phone service down?
The Pentagon’s DARPA science lab recently pushed for a “Cyber Genome Program” that could trace digital fingerprints to cyberattack culprits. But identifying whether a cyber attack came from individual civilians, shadowy hacker associations or government cyber-warriors has proven tricky in the meantime.
[via Ares Defense Blog]
Viral videos are cool and all, but most of them don’t drive sales.
Samsung LED Sheep – how do I even buy an LED from Samsung, if I wanted one?
T-Mobile Dance – not sure exactly what it means or how it is related to cell phone service, but it SURE was cool!
Cadbury Eyebrows – cool, and forwardable video. but what does Cadbury make again? So I can go buy some of whatever they make? ;-)
etc. etc. you get the point…
the only videos (below) that actually have anything to do with the product are Filet-O-fish, condom bunnies doing their thing, and Denny’s banana on pancakes.
Source: http://adage.com/digital/article?article_id=135717
| Last Week | Brand | Campaign | Agency | Current Week Views* | % Change in Views** | Watch the Spot | |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Samsung | Extreme Sheep LED Art | The Viral Factory | 2,866,364 | +39% | ![]() |
| 2 | 2 | T-Mobile | T-Mobile Dance | Saatchi & Saatchi, MediaCom | 876,946 | -15% | ![]() |
| 3 | 4 | Cadbury | Eyebrow Dance | Fallon | 636,418 | +27% | ![]() |
| 4 | New | Geico | It’s the Gecko/ Numa Numa | The Martin Agency, Horizon Media | 442,653 | New | ![]() |
| 5 | 5 | McDonald’s | Talking Filet-O-Fish | Arnold | 378,488 | -2% | ![]() |
| 6 | 9 | E-Trade | E-Trade Baby | Grey, New York | 323,100 | +17% | ![]() |
| 7 | New | Ray-Ban | Never Hide | Cutwater | 304,970 | New | ![]() |
| 8 | 8 | Durex | Get It On | Fitzgerald & Co., SuperFad | 235,290 | -18% | ![]() |
| 9 | Back on chart | Denny’s | Nannerpuss | Goodby, Silverstein & Partners | 178,359 | -3% | ![]() |
| 10 | 6 | Vodafone | Lewis Hamilton and the RC Office Grand Prix | Outsider | 171,123 | -49% | ![]() |
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Source: Visible Measures
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