When we last checked in on one of Sandvine’s traffic studies, Netflix had just edged past BitTorrent as the largest source of internet traffic in North America while YouTube was still a small-timer. A year has made quite the difference. Netflix is up to 28.8 percent in a new study, while YouTube has moved up to second place with 13.1 percent and demands even more than ordinary web requests. Rivals like Hulu don’t register in the top 10, and YouTube is by far the ruler of mobile with nearly 31 percent of smartphone traffic headed its way. Overall usage is moving up rapidly, no matter what kind of network the continent uses — the typical North American chews up 659MB per month when mobile and a hefty 51GB through a landline. There’s little reason to dispute worries of the impact on bandwidth-strained internet providers, although we suspect most would disagree with Sandvine on what’s to be done. The company naturally sees the study as a chance for business with carriers wanting to curb usage or charge extra through its tools; a generation that grew up with internet access, however, would likely see it as a better excuse to roll out more capacity for all those streaming videos.
Sandvine: Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise originally appeared on Engadget on Thu, 08 Nov 2012 04:54:00 EDT. Please see our terms for use of feeds.
Silver’s post is broken down into two parts. The first is a technical discussion of how Gallup fits into his own model (which still gives Obama a 70% chance of winning the election). The second part talks about Gallup’s reliability.
The basic gist is two fold. One, when Gallup is far apart form other polls, Gallup is usually wrong. The second is that Gallup’s history of Presidential tracking is very odd, and prone to huge swings that don’t show up in the results of other pollsters.
Here are a few examples he cites:
- In 2008, Gallup put Obama 11 points ahead of McCain on election eve. Other polls averaged an Obama lead of 7 points. The other polls were correct.
- In 2000, Gallup put George W. Bush a stunning 16 points ahead of Al Gore in August.
- Then later in 2000, in September, it put Al Gore up by 10 points.
- Then in October 2000, George W. Bush was back up by 13 points. No other pollster had swings remotely this wild.
- In 1996 at one point, Bill Clinton was up by 25 points over Bob Dole. And that was just 4 days apart from Clinton’s 9-point lead. A ridiculous swing.
Bottom line: Gallup swings wildly and it frequently has results not in line with other pollsters.
Just one question.
Who reads privacy policies?
You probably don’t. Just like you don’t read the terms and conditions when you download and install software, or sign up for an online email account, or rip the tag off a new mattress.
The 1% of you who do read privacy policies are probably the exact same 1% who are losing sleep because information from your iPhone address book was secretly being uploaded to the servers of Path and some other app makers.
So the Attorney General and the six companies win for looking aware and concerned about online privacy, and the privacy zealots get to rest a little easier before going off on their next crusade. (Probably against Google.)
Plus, apps makers now all have to hire lawyers to write up these privacy policies and interns to put the policies online and build links to them in their apps. Which increases employment!
Wins all around. Well done.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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