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Superbowl Ads Already Aired Before Superbowl 46
Source: http://adage.com/article/special-report-super-bowl/super-bowl-commercials-released/232442/
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Netflix officially announces UK, Ireland launch
Source: http://www.engadget.com/2012/01/09/netflix-officially-announces-uk-ireland-launch/
While it was already live for many, Netflix has made its launch in the United Kingdom and Ireland officially official, streaming its catalog of entertainment for 5.99 pounds / 6.99 euros a month. Residents can queue for a one month free trial at the website right now, and at launch it works not only on PCs, but also the usual suite of game consoles, Blu-ray players from LG, Samsung Smart TV, iOS and Android phones plus smart TV adaptors from Philips, Western Digital and Roku. As for content, it’s sourcing from All3Media, the BBC, CBS, Channel 4′s 4oD, Disney UK & Ireland, ITV, Lionsgate UK, MGM, Miramax, Momentum Pictures, NBCUniversal, Paramount, Sony Pictures Entertainment, Twentieth Century Fox and Viacom International Media Networks. Like the Latin American service, it also includes Open Graph Facebook tie-ins that are apparently held back in the US due to regulatory concerns. Check the official press release for more details on what’s currently available after the break, or just hit Netflix to sign up and give the streaming a shot no matter which side of the pond you’re on.
Continue reading Netflix officially announces UK, Ireland launch
Netflix officially announces UK, Ireland launch originally appeared on Engadget on Mon, 09 Jan 2012 02:50:00 EDT. Please see our terms for use of feeds.
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Samsung Rockets Past Apple To Take The Lead In Smartphones (AAPL)
Source: http://www.businessinsider.com/apple-samsung-smartphone-2011-10

We knew this was coming, but now it’s more official-ish.
Samsung is the world’s biggest smartphone dealer, beating Apple soundly in the third quarter of this year, according to data compiled by Strategy Analytics.
Strategy Analytics says Samsung “shipped” 28 million smartphones versus Apple’s 17.1 million.
Tiny caveat: In its earnings release Apple says it sold 17.1 million smartphones. We don’t think Samsung is stuffing 11 million smartphones in the channel to take the top spot, but it’s worth making a note of the distinction in language.
Apple was the top smartphone dealer in Q2, but it had a down quarter as consumers waited for the iPhone 4S. It’s unlikely to return to the top spot unless it has a mammoth fourth quarter.
And for all the Apple bulls out there who will predictably say, “So what, Apple has all the profits.” You’re right! Apple earns considerably more more money on the iPhone than Samsung earns on smartphones.
However, as we’ve pointed out over and over: This is a platform war. The more success Samsung has with the Android platform, the worse it is for Apple and iOS.
And the more phones Samsung sells, the fewer iPhones Apple can sell.
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Join the conversation about this story »
See Also:
- Stephen Elop’s Reasons To Use A Nokia Windows Phone Aren’t Very Convincing
- Android Blows Past Apple To Take The Lead In Market Share For App Downloads
- Apple Will Make A True 4G iPhone In 2012 — REPORT
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Inbound Marketing Costs Less than Outbound Marketing; Growing in Importance too
Source: http://www.marketingcharts.com/direct/inbound-marketing-costs-less-12762

Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the “State of Inbound Marketing Report” [pdf] from internet marketing firm Hubspot.
Average Cost Per Lead $200 Less
The average cost per lead by inbound marketing-dominated firms in 2010 is $134. This is $198, or 60%, less than the $332 average cost per lead at outbound marketing-dominated firms. This percentage differential has remained consistent from a 61% higher average lead generation expense reported by outbound-marketing-dominated firms in 2009.
3 of 4 Major Inbound Channels Cost Less
When asked to rank each lead generation category as “below average cost,” “near average cost,” or “above average cost,” businesses consistently ranked inbound marketing channels as having lower cost than outbound channels. Only PPC (pay-per-click search) had overall cost rankings comparable to those given outbound channels.
Social media and blogs had the highest “below average cost” rankings for both 2009 and 2010 (55% as a combined category in 2009 and 63% separately in 2010).
Trade shows, with their requirements for travel and expenses, as well as space rental and booth setup/removal for companies who exhibit, had the worst cost rankings in 2009 and 2010. In 2009, 55% of companies said trade show costs were above average and only 18% said they were below average. These figures improved moderately in 2010 (48% and 22%, respectively), but still left trade shows as clearly the least cost-effective marketing channel.
Inbound Marketing Grows in Importance
Inbound marketing is continuing to grow in importance at the expense of outbound marketing, according to other findings from the State of Inbound Marketing Report.
As a percentage of the overall lead generation budget, inbound marketing expanded slightly from 2009 to 2010 (38% to 39%), while outbound marketing contracted more significantly (29% to 24%). The net effect is that the gap widened from inbound marketing, which had a 9% greater share of the overall marketing budget than outbound marketing in 2009, to a 15% greater share in 2010. Roughly one-third of the lead generation budget is considered “not classified.”
brands are no longer what advertisers say they are
brands are now what consumers say they are and what they tell their friends
•78.2% of Germans are irritated by advertising, only 24% actually still watches it (GfK Marktforschung)
•54% of US consumers avoids products & services which “overwhelm” with advertising (Yankelovich Partners)
•85% of Chinese stop watching TV during commercial breaks. More than half change the channel, while the rest do housework, eat, chat or use the bathroom. (McKinsey & Co.)
• 91% of consumers are likely to buy on reccomendation (source: http://www.slideshare.net/kameran/word-of-mouth-marketing-techniques-womm
Creating Buzz – Kameran Ahari Napa Consulting Group)
• Most influential information sources in purchasing electronic goods:WOM from friends & family 33%, newspaper coupons 25% magazines 4%, TV 4%, radio 3% (Source: CMO Council’s Retail Fluency Report, 2005)
What is Web 3.0? Characteristics of Web 3.0
2009 06 16 What Is Web 3.0 – Presentation Transcript
- What is Web 3.0? Dr. Augustine Fou June 16, 2009. June 16, 2009.
- Evolution of the Internet microprocessor 40 yrs 10 yrs 20 yrs 5 yrs present web internet 2.5 yrs social networks e-commerce 1.5 yrs Web 1.0 Web 2.0 Web 3.0? June 16, 2009.
- Evolution of the “Web” content commerce search social networks social content social search social commerce As each stage reaches critical mass, the next stage is tipped into present June 16, 2009.
- Key Characteristics present web 1.0 web 2.0 web 3.0
- Speedy
- more timely information and more efficient tools to find information
- Collaborative
- actions of users amass, police, and prioritize content
- Trust-worthy
- users establish trust networks and hone trust radars
- Content
- content destination sites and personal portals
- Search
- critical mass of content drives need for search engines
- Commerce
- commerce goes mainstream; digital goods rise
- Ubiquitous
- available at any time, anywhere, through any channel or device
- Individualized
- filtered and shared by friends or trust networks
- Efficient
- relevant and contextual information findable instantly
June 16, 2009.
- Illustrative Examples – retail/shopping present web 1.0 web 2.0 web 3.0
- what friends bought or want to buy
- drag-to-share items which friends know friends are looking for
- item collections
- value in the aggregation
overstock.com amazon.com FB app: MyFaveThings
-
- contextual reviews
- reviews of reviews
- what others bought
- individualized recommendations
June 16, 2009.
- Illustrative Examples – social networks present web 1.0 web 2.0 web 3.0
- aggregates all your online identities
- syndicates all your updates to all social networks
- social actions visible to friends
- trust networks across geography, time, and interests
- collection of personal homepages
geocities.com facebook.com peoplebrowsr.com June 16, 2009.
- Illustrative Examples – restaurant reviews present web 1.0 web 2.0 web 3.0
- Yelp content vetted through a user’s trust network and individual recommendations made based on situation and need, in real-time
- user submitted reviews
- related items based on similarity of user preferences
- infrequent publication
- centralized editorial control
zagat‘s yelp need reco for great Italian + GPS + Yelp 5-star Babbo, been there, love it June 16, 2009.
- Illustrative Examples – photos present web 1.0 web 2.0 web 3.0
- real-time, contextual “do you like this knit shirt?”
- friends give immediate feedback
- share photos with friends and strangers
- enable visitors to tag and comment
- individual albums
kodakgallery.com flickr.com ? June 16, 2009.
- Illustrative Examples – real estate present web 1.0 web 2.0 web 3.0
- information vetted by fellow users, recommended directly an in context
- listings plus relevant information like school zones, comparable sales, alerts
- listings based on parameters
corcoran.com streeteasy.com trulia iphone app June 16, 2009.
- Illustrative Examples – encyclopedia present web 1.0 web 2.0 web 3.0
- content is ubiquitous and available through any channel or device
- trust network proactively forwards relevant info to user who needs it
- created, updated, and edited (policed) by user actions
- digitized version of printed encyclopedia
britannica.com wikipedia.com chacha.com June 16, 2009.
- Illustrative Examples – online coupons present web 1.0 web 2.0 web 3.0
- coupons delivered contextually and proactively when user needs it (without the user even asking for it)
- instant feedback
- community action makes it more accurate and useful for others
- collection of online coupons – value in the aggregation
dealcatcher.com retailmenot.com June 16, 2009.
Digital Consigliere
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Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
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- WebTeleprompter – just what it says it is




































