charging
Even Gruber Says Apple Passed Up ‘A Sure Thing’ Charging So Much For The iPad Mini (AAPL)
Source: http://www.businessinsider.com/gruber-apple-passed-up-a-sure-thing-with-ipad-mini-pricing-2012-10

A lot of people are upset about the iPad Mini’s price.
Even John Gruber of Daring Fireball says that Apple passed on a “sure thing” making the iPad so much more expensive than Google’s Nexus 7 or the Kindle Fire
“Better but costs more” is a gamble. “Better and costs the same or less” is a sure thing. And the iPad is hard to compare to any previous Apple product other than the iPod. The iPod and iPad didn’t enter mature markets — they entered nascent markets with no strong competitors and established themselves as unquestioned market leaders. The iPad Mini’s $329 starting point leaves a price umbrella in tablets that Apple never left for MP3 player competitors.
Don’t Miss: Don’t Buy An iPad Mini (Yet)! >
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