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A Really Scary Chart For Yahoo (YHOO)

Source: http://www.businessinsider.com/chart-of-the-day-2011-11

This chart shows why Yahoo quickly needs to figure out a new path for itself.

For all of its success, at its core, Yahoo is still an email business. People use Yahoo email and then from there land on its other properties.

The rise of smartphones and iPads is a problem for Yahoo. On those devices, email is a native application that doesn’t encourage people to checkout Yahoo’s pages.

As you can see in this chart, web-based email usage is cratering for people aged 12-34. Unless Yahoo figures out a way to wean itself from email dependence, it’s going to be in trouble.

What is the future of Yahoo? Our own Nicholas Carlson has a bold idea

chart of the day, web-based email use by age year over year, nov. 18, 2011

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Saturday, November 19th, 2011 news No Comments

WTF Is Google Doing? [Google]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/hPdshh1OwAQ/google-shopper-visual-search-app-officially-confuses-me-wtf-is-google-doing

I don’t understand Google Shopper. Not because the function—searching for books, CDs, DVDs and more by using the cover art or barcode—is confusing. But because they already have a visual search app built into new Android phones, Goggles.

Goggles does the same thing: You take a picture of something, like a book cover, and it searches for it. I get that Shopper is slightly different, with more of a direct Amazon-competitive slant, since you can bookmark products to buy them later (presumably through Google Checkout).

But why not just integrate that into Goggles? Why the hell does this separate other product exist? Like Fake Steve says, WTF is going on over there? Android and Chrome OS? Wave and Buzz? (Okay, Buzz and Wave aren’t an entirely fair comparison, though try explaining them to a normal person.) Now Goggles and Shopper? Am I just missing something? [Google]

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Friday, February 19th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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