cheese

Meat, Cheese, Salt, And Candy

Source: http://www.businessinsider.com/the-next-big-thing-in-tech-meat-cheese-salt-and-candy-2012-9

Vinod Khosla, Khosla Ventures

Hamburger is a $100 billion market just waiting for technology to disrupt it.

So says top venture capitalist Vinod Khosla, who is funding a stealth startup working on just that.

He’s investing in a company that turns protein, fat, and fiber from plant sources into a juicy, beefy-tasting patty.

“There are no cows involved, but you can’t taste the difference,” he promised during a talk at the TechCrunch Disrupt conference in San Francisco today.

“When you put in on the grill it browns like a burger,” said Khosla. “I’ve tried it. It’s not quite there yet, but this is R&D, high-risk stuff.”

Khosla promised that the product tastes “a lot better than any soy burger.”

He’s also working on fake cheese, which is further along: “I had a couple of people taste the cheese. They couldn’t taste the difference.”

 It takes 33 pounds of corn, plus water, to produce one kilo of beef, he says. So ultimately, if tech could solve this, it would go a long way to feed the masses more affordably.

Khosla also mentioned investing in a startup which is working on less-salty salt.

As well, he’s backed Unreal, a candymaker which promises healthier sweets.

“Innovation driven by tech is altering every area,” said Khosla. “Who would have thought [we could disrupt] beef?”

Don’t miss: From Virtual Shopping To Virtual People: 6 Tech Breakthroughs Coming Soon

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, September 12th, 2012 news No Comments

Teenagers In Europe Have Given Up Candy, And It’s Hurting Our Business

Source: http://www.businessinsider.com/kraft-foods-ceo-teenagers-in-europe-have-given-up-candy-and-its-hurting-our-business-2012-8

Kraft Foods Inc. reported Thursday that its second-quarter profit rose 5 percent as higher prices helped offset pressure from commodity costs and currency exchanges rates. The company said that it continues to see strong demand for its power brands such as Oreo and Kraft Macaroni and Cheese. However, the company is still feeling the pinch of the tough global economy and said that its gum and candy business in Spain, France and Greece suffered during the period as teenagers there struggled financially.

Kraft CEO Irene Rosenfeld discussed the matter further with analysts in a conference call.

QUESTION: Your results have obviously been very resilient through the first half of the year but you did highlight more difficult macro-conditions during the second quarter. You spoke to gum and candy in southern Europe. Could you go into detail on what you’re seeing in key markets and where on the margins may be becoming a bit more difficult outside of southern Europe? And if you look at market share in aggregate across your categories, are you still comfortable you’re gaining share?

RESPONSE: Again, I feel very good about our performance in Europe. … As I mentioned in my remarks, we still are still growing share in 14 of 17 countries so we’re feeling quite good about our performance across the continent including the U.K.

The challenge really has been southern Europe and there it has been disproportionately a gum category. But our four categories are doing exceptionally well across the landscape there. … We’ve got some exciting new campaigns in support of Cadbury dairy milk as well as Milka and some terrific innovation in the pipeline that I’ve talked about a couple times on this call, all of which together are helping to fuel our strong performance. I expect that that will continue as we exit the year, despite the challenging macroeconomic conditions.

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, August 2nd, 2012 news No Comments

How Chobani Founder Hamdi Ulukaya Unleashed The Greek Yogurt Craze Upon America

Source: http://www.businessinsider.com/chobani-founder-hamdi-ulukaya-and-the-greek-yogurt-craze-2012-6

Hamdi Ulukaya chobani greek yogurt

The Chobani brand is widely credited with starting the Greek yogurt craze in the U.S.

Consumers have gone nuts for it since the product hit shelves in 2007, and Chobani has grown into a massive force.

Turkish native Hamdi Ulukaya is the man behind Chobani. The 40-year-old ran a modest cheese company in New York state before getting into the yogurt business.

Now, the company is the No. 3 maker of non-frozen yogurt in the U.S., raking in about $750 million in sales, according to Symphony IRI. The only ones ahead of it are industry titans Yoplait (owned by General Mills) and Dannon (owned by Danone).

And it all started with one snap decision.

Ulukaya didn’t come to the U.S. from Turkey in 1995 to make yogurt — he had a very different plan.

“I came from a family of farmers who made cheese and yogurt, but that was the furthest thing from my mind at that time,” he told Forbes. “I came here for education, to learn English, to learn business.”

That changed once he saw the opportunity. Ulukaya had always thought that American yogurt brands were “horrible,” and thought if he made something better, people would flock to it.

In 2005, Ulukaya received a direct mail ad that said, “Fully equipped yogurt factory for sale.”

Ulukaya initially threw away the ad, but decided the next day that he wanted to buy the former Kraft Foods plant in Columbus, N.Y. It took him five months to come up with the funds to do it.

He bought it using less than $1 million in loans, including one from the U.S. government’s Small Business Administration, according to the Wall Street Journal.

“Everybody around me thought I was nuts,” he told the WSJ. “Here was this huge company, Kraft, getting out of this plant. If there was value in it, why would they close it? But you just have a gut feeling you can do something.”

It took 18 months to come up with the Chobani recipe.

“I wanted to make sure the product was perfect because I only had one shot and it had to work,” Ulukaya told the Wall Street Journal

He worked with his sixth employee — a “master yogurt maker” and family friend from Turkey — to create it.

See the rest of the story at Business Insider

Please follow War Room on Twitter and Facebook.

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, June 21st, 2012 news No Comments

Amazon Appears To Be Inflating The List Prices Of Some Discounted Items (AMZN)

Source: http://www.businessinsider.com/amazon-appears-to-be-inflating-the-list-prices-of-some-discounted-items-2012-2

 

Amazon Weird Pricing

You know how when you shop on Amazon there is a price and a then a “list price” which is usually much higher?

The effect is that you feel like you’re getting a big discount shopping on Amazon.

It turns out Amazon might be publishing list prices that are too high.

Mouse Print first noticed the problem with an array of general consumer products such as Kraft’s Mac & Cheese and a 100-count box of Splenda.

As if this afternoon, most of these prices have been fixed, except for a ton of pet food items.

Take for example the dog treats you see above. The retail value of one Merrick Flossies is approximately $4, making a 50-count supply valued at no more than $200. Yet Amazon claims the list price stands at a whopping $422.89, more than doubled what it should cost.

Click here to see more examples of Amazon’s wacky prices >

We tried to contact Amazon for comments, but did not receive a response.

The incident reminds us of last year when Amazon listed a seemingly normal book about flies for $23,698,655.93. Biologist Michael Eisen blogged about the unrealistic selling price, and documented how Amazon’s price for the book The Making of a Fly constantly went up day after another.

Here’s what happened: A professor required this book for a class and students naturally flocked to Amazon to purchase the text. Eventually, only two sellers still had the product available.

Because the book quickly became an exclusive, hot ticket item, Amazon’s algorithm for retailers to competitively price their product catapulted the retail value to more than $23 million.

We’re not sure if this is the same situation with the pet food offerings on the site, but it seems hard to believe the world is running out of doggie treats.

Deli Cat Dry Cat Food

Ok, we know having pets can be expensive but you can’t fool us, Amazon.

Higgins Celestial Blend Bird Food

Who can resist 89 percent off retail list price? Only ten left in stock!

Redbarn Filled Bone – Peanut Butter

Dog foods are getting so fancy these days, but at $6.70, the bone’s a steal.

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, February 29th, 2012 news No Comments

The Most Popular Twitter Hashtags of 2011 [Twitter]

Source: http://gizmodo.com/5865096/the-most-popular-twitter-hashtags-of-2011

The Most Popular Twitter Hashtags of 2011Sure you could say that Twitter has devolved into a chaotic mess filled with #AreWeSeriouslyTweetingThisLongHashtag and Bieber freaks, but it’s still boss at figuring out what’s going on at this very second. So taking a look back at the past year, what were the most popular Twitter moments in 2011? It gets a little weird.

It either speaks to my growing uncoolness or Twitter’s tween explosion that I have no idea what channel Pretty Little Liars is on, why Raven Symone is more popular than Natalie Portman on the actress list and how the Sony NGP a more talked about topic than the iPhone and Android. What is going on?!

My favorite list though, has to be the most popular food and drink items of 2011:

McLobster
Fried Kool-Aid
Starbucks Trenta
Devassa Beer
Guinness
BBQ
Mac & Cheese

We’re all so fat it is glorious. Anyway, here are the most popular Twitter hashtags of 2011:

#egypt
#tigerblood
#threewordstoliveby
#idontunderstandwhy
#japan
#improudtosay
#superbowl
#jan25

Hey egypt, japan, jan25 and even tigerblood and superbowl sum up the year fairly well! Good job tweeple. But #improudtosay, #idontunderstandwhy #threewordstoliveby managed to make the top freaking hashtags of the year. Let’s do better in 2012 Twitter. [“>Twitter]

The Most Popular Twitter Hashtags of 2011


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, December 5th, 2011 news No Comments

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known. The “media” that is generated can be positive or negative or both. Extremity or “extreme-ness” is usually a necessary ingredient. Extremely positive, extremely entertaining, extremely negative, etc.

Oprah Winfrey KFC Grilled Chicken disaster, coupon debacle. Her reputation may have been permanently tarnished because she was found out to have been paid by KFC to promote the coupon tied to the launch of KFC grilled chicken.

oprah-kfc-blog-volume

Dominos was on the hot seat when 2 employees shot a video of them sticking mozzarella cheese up their nose and then putting it into the pizza.

dominos-blog-mentions

Motrin offended the sensibilities of moms when they implied that a baby was a cool “accessory.”  The blogosphere and twitter lit up with people taking exception to that.

motrin-blog-mentions

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, July 29th, 2009 social networks No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing