China

Most Americans Don’t Feel Like Marketers Understand Them

source: http://www.marketingcharts.com/wp/traditional/most-americans-dont-feel-like-marketers-understand-them-36863/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Y&R-Consumer-Attitudes-Individuality-Identity-Sept2013Just 11% of Americans approve of the way people like them are portrayed in marketing and advertising, although that figure rises to 29% when including survey results from Brazil and China, according to recent research from Y&R. Part of the problem may be that consumers have “fluid” identities, according to the researchers, that see them a part of many seemingly disparate groups. Globally, 55% agreed that their age doesn’t define them, with a majority also agreeing that their identity is “a work in progress.”

The results suggest that one unifying characteristic among the consumers surveyed in the three countries is their strong view of individuality: 6 in 10 agree that people should be able to marry, live and work however they want; and about half agree that success is determined by the individual, not by others.

Complicating matters for marketers trying to segment individuals: what they say and what they feel may be different. The researchers conducted two studies to gauge conscious and unconscious attitudes: a quantitative online study, and an implicit measurement study measuring unconscious consumer attitudes.

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Monday, September 23rd, 2013 news No Comments

China’s Now Using Drones to Deliver Packages

Source: http://gizmodo.com/chinas-now-using-drones-to-deliver-packages-1245039645

China's Now Using Drones to Deliver Packages

China’s getting more serious about the drone business with arrival of a new kind of delivery service. A Shenzhen-based courier service called SF Express is currently testing “high tech” drones that can deliver packages to remote locations. Thanks to a built-in navigation system, these drones can go where trucks can’t.

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Tuesday, September 3rd, 2013 news No Comments

drag2share: Android Grabs 70 Percent Share In Major European markets

source: http://feedproxy.google.com/~r/businessinsider/~3/RXMXZhpVW3A/android-takes-lions-share-of-europe-sales-2013-7

Android Extends Market Share Lead In Europe (Kantar Worldpanel ComTech)
Android grabbed a 70% market share of smartphone sales that took place during the three months ending May 31, in Europe’s five largest markets, up from 61% of sales in the same period a year prior. It also has a commanding lead in China, the world’s largest smartphone market. Because Kantar only counts China’s richer urban areas, this data may actually be understating its lead there. Read >

screen shot 2013 07 01 at 09 35 10


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Tuesday, July 2nd, 2013 news No Comments

Time Spent with Media – USA vs China

Chinese watch less TV but spend more time on Internet and Mobile than U.S. users.
Inline image 1

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Wednesday, May 29th, 2013 news No Comments

Mobile to Drive One-Third Paid Search Clicks by End 2013

source: http://feedproxy.google.com/~r/businessinsider/~3/gqk72Bz0Xnw/facebook-to-create-mobile-experiences-22013-2

Mobile To Drive One-Third Of Paid Search Clicks By Year End (Search Engine Land)
Marin Software released a report called The State of Mobile Search Advertising in the World. The 2012 data is drawn from search campaigns conducted in 13 geographies including the U.S., UK, China, Europe and Australia.

State of Mobile Search Advertising

Marin forecasts that mobile devices will drive a third of U.S. paid clicks by December 2013. The company says that as of December 2012, mobile devices accounted for 23.4 percent of all US paid-search clicks. Mobile also captured 18.4 percent of search budgets in December.

mobile click through rates

Marin found that paid search campaigns on smartphones and tablets delivered higher click-through rates (CTR) at a lower cost-per-click (CPC). However, overall, conversions were lower on mobile devices. But because there are relatively few e-commerce sales on smartphones, this metric (“conversions”) isn’t a great fit.

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Wednesday, February 13th, 2013 news No Comments

There Are More Than 1 Billion Mobile Internet Users

Source: https://intelligence.businessinsider.com/welcome

The mobile Internet is scaling much faster than its desktop predecessor. According to the International Telecommunications Union, the number of mobile internet users has grown from 268 million in 2007 to almost 1.1 billion by the end of 2011, and is probably pushing closer to 1.5 billion today.

While it is not surprising that the mobile Internet is growing faster than the desktop, the speed is still impressive. Mobile now accounts for 12 percent of global internet traffic, up from 1 percent at the beginning of 2009.

Furthermore, many new Internet users will be mobile-only. In China, for example, there are now more mobile Internet users than broadband users.     

Mobile Internet Scaling

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Friday, September 28th, 2012 Uncategorized No Comments

The Only Two Smartphone Companies That Matter (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-smartphone-shipments-2012-4

There are only two smartphone companies that matter: Samsung and Apple.

This chart shows preliminary smartphone shipment estimates for Q1 from analyst Horace Dediu of Asymco. As you can see, it’s a two horse race. Everyone else is irrelevant.

chart of the day, smartphone shipments, april 2012

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Thursday, April 12th, 2012 news No Comments

Twenty-four telecom operators unite to form Wholesale Applications Community

Source: http://www.engadget.com/2010/02/15/twenty-four-telecom-operators-unite-to-form-wholesale-applicatio/

Big doings over in Barcelona today. Twenty-four telecom operators, with the support of the GSMA and three major hardware manufacturers, have formally announced they will come together to form the Wholesale Applications Community. Essentially, the goal of the alliance will be to create a viable, cohesive and open industry platform for mobile app developers. Members of the Community will include AT&T, China Mobile, China Unicom, Deutsche Telekom, NTT DoCoMo, Orange, TeliaSonera, Sprint, Verizon Wireless, and Vodafone among others, and they’ll be supported in their endeavors by LG, Samsung and Sony Ericsson. The total customers of the group is about 3 billion, giving WAC (our name) some considerable — albeit theoretical for the moment — power. The group plans to work on coming up with a standard for working across platforms over the next twelve months. WAC’s website just went live a bit ago — there’s a link to it below — and the full press release is after the break.

Continue reading Twenty-four telecom operators unite to form Wholesale Applications Community

Twenty-four telecom operators unite to form Wholesale Applications Community originally appeared on Engadget on Mon, 15 Feb 2010 05:06:00 EST. Please see our terms for use of feeds.

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Monday, February 15th, 2010 digital No Comments

Map of IP addresses around the world used to commit Click-Fraud

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/QE1Gthuy4_k/3-million-in-click-fraud-over-two-weeks-just-the-beginning

A recently disbanded click fraud ring in China racked up $3 million worth of clicks in two weeks. $3 million that we’re aware of. Just how detectable is this whole business of racking up fraudulent ad revenue clicks?

That intricate mess of lines above represents a portion of DormRing1, the click fraud bunch that was caught in China. The lines show the relationship of some of the IP addresses involved in the fraud and how they are connected to some fraudulent ad clicks. The whole network actually “involved 200,000 different IP addresses and racked up more than $3 million worth of fraudulent clicks across 2,000 advertisers in a two-week period.” Impressive and scary at the same time.

The trouble is that no one really knows how much ad revenue DormRing1 collected before they were caught. Click-fraud monitoring services such as Anchor Intelligence, the ones behind this catch, are evolving to keep up with the scale on which these rings are operating. It’s still difficult to judge just how well they’re doing as they’re having to infiltrate forums and gain the trust of the perpetrators in a manner reminiscent of drug busts. But as the criminals are getting more elaborate, the investigations are too.

That good news aside, do me a favor: after you read this post, comment, and all that jazz, refresh the page a few times and—Ah…I mean, heh…just kidding. [Tech Crunch]


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Friday, October 9th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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