China
Mobile to Drive One-Third Paid Search Clicks by End 2013
Mobile To Drive One-Third Of Paid Search Clicks By Year End (Search Engine Land)
Marin Software released a report called The State of Mobile Search Advertising in the World. The 2012 data is drawn from search campaigns conducted in 13 geographies including the U.S., UK, China, Europe and Australia.
Marin forecasts that mobile devices will drive a third of U.S. paid clicks by December 2013. The company says that as of December 2012, mobile devices accounted for 23.4 percent of all US paid-search clicks. Mobile also captured 18.4 percent of search budgets in December.
Marin found that paid search campaigns on smartphones and tablets delivered higher click-through rates (CTR) at a lower cost-per-click (CPC). However, overall, conversions were lower on mobile devices. But because there are relatively few e-commerce sales on smartphones, this metric (“conversions”) isn’t a great fit.
There Are More Than 1 Billion Mobile Internet Users
Source: https://intelligence.businessinsider.com/welcome
The mobile Internet is scaling much faster than its desktop predecessor. According to the International Telecommunications Union, the number of mobile internet users has grown from 268 million in 2007 to almost 1.1 billion by the end of 2011, and is probably pushing closer to 1.5 billion today.
While it is not surprising that the mobile Internet is growing faster than the desktop, the speed is still impressive. Mobile now accounts for 12 percent of global internet traffic, up from 1 percent at the beginning of 2009.
Furthermore, many new Internet users will be mobile-only. In China, for example, there are now more mobile Internet users than broadband users.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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