chipworks

The New iPad is Hot Because Its Processor is 310 Percent Huger

Source: http://gizmodo.com/5895299/maybe-the-new-ipad-is-hot-because-its-processor-is-310-huger

medium The New iPad is Hot Because Its Processor is 310 Percent HugerApple’s unapologetically selling a new iPad that’ll go up to 116 degrees in your hands while playing a game. Maybe they should have done something about that, yeah. But the tablet’s new processor is so massive, we shouldn’t be surprised.

Chipworks, which compared the new hotness (am I right?) on the right to the first iPad’s A4 processor on left, has a pretty striking comparison on its hands:

The Apple A4, which by all accounts is still commercially viable given the price of used Apple products on craigslist, measured in at 53.3 mm². Only two (and a half?) generations later, we have the Apple A5X weighing in at 165 mm² – a whopping 310% larger.

It’s worth noting that the A5X is still built using a 45 nm fabrication process—which in human English refers to the size of the tiniest parts each chip is made out of. The smaller the number, the more transistors can be packed onto a processor, which generally translates into a more efficient, cooler chip. Apple didn’t make its CPU more sophisticated in order to crank out more retina display-filling power—it just made it humungous. [Chipworks via Cult of Mac]

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Wednesday, March 21st, 2012 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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