We know that social media usage is migrating to mobile, but how much of that usage is channeled through apps, and how much is through browsers?
Facebook reaches about 76% of the U.S. smartphone population through its popular app, according to recent data from comScore.
But an additional 10% of smartphone owners access Facebook only through the mobile Web (using a mobile browser such as Safari or Chrome).
In other words, Facebook sees a 13% gain in audience thanks to its mobile website.
Twitter is even more dependent on the mobile Web. Twenty-one percent of the U.S. audience accesses Twitter’s app, but an additional 8% access it over the mobile Web. That’s a 38% audience “lift,” taking the app-only audience as the base, for Twitter.
Pandora is 100% dependent on its app usage.
Looking at the top smartphone properties, one interesting case is Amazon, which reaches an impressive 66.8% of U.S. smartphone users. ! However, it fails to crack comScore’s top 15 apps list, meaning its app fails to reach the thresh hold of reaching 20% of smartphone users. Amazon is clearly still dependent on the mobile Web browsers for a big chunk of its audience.
It may be true U.S. mobile users are quickly moving away from the mobile Web in favor of apps, but developers and app publishers need to keep an eye on their mobile sites too.
The internet is all about the free flow of ideas, right? Collaboration! Discourse! Sharing! The day to day reality of what we do online may not always be quite so idealistic and ideologically motivated, but the open underpinnings are there. Except, of course, when they’re not at all. This visualization, published by Sebastian Sadowski, uses Google’s transparency data to visualize all the things the company has been asked to censor.
The governments of many countries routinely ask Google to suppress content across sites like Google Search and YouTube. Reasons range from national security, to suicide promotion, and government criticism. There are also categories for “other” and “reason unspecified.” It’s interesting to see which countries are better or worse than you thought they would be. And check out that little chunk of mint green “reason unspecified” censorship on the U.S. chart. You can get the gist below, but because of the interactivity you really have to explore on visual.ly to see what’s going on. Even though Google’s data are openly available, a chart like this allows you to take everything in quickly because someone did the processing work for you. So no excuses. [Digg]
U.S. mobile commerce is exploding. Amazon, as a leading ecommerce site, is set to grab a big chunk of that.
But when it comes to mobile, Amazon’s ambitions are anything but limited to ecommerce.
Recent reports from BI Intelligence detail Amazon’s mobile ambitions, analyzing everything from the potential impact of a rumored Amazon smartphone to Amazon’s ability to become a huge player in mobile advertising.
The standard Windows 8 Surface tablets came in for some stick, thanks to the Windows files eating up 13GB of hard drive space. That’s nothing compared to Windows 8 Pro, which requires an astonishing 45GB of the Surface Pro’s disk space for its files.
The numbers, obtained from Microsoft by Softpedia, would make an absolute mockery of the 64GB version of the Surface Pro tablet if replicated there, with the machine possibly only having 19GB of space for users to use if Windows 8 eats up a similar chunk of drive space on the more affordable Pro option. [Softpedia via T3]
For the three month period ending December 31st, 2012 the company pulled in $14.42 billion in revenue — a staggering 36 percent increase year-over-year. That doesn’t even include revenue generated by Motorola’s recently spun off Home division, which would have pushed the total to $15.24 billion. 2012 also marked the first year that the company broke the $50 billion barrier for total revenues. Of course, bringing in all that money means nothing if you can’t actually turn a profit. Good news for investors is that Google saw a net income of $2.89 billion this quarter, up from $2.71 billion the same time last year and $2.74 billion last quarter. Not surprisingly, a large chunk of that cash is coming from Google’s own properties and advertising — with Google-owned sites accounting for 67 percent of revenues and ads pulling in $12 billion on their own.
Obviously, a vast majority of Big G’s income is coming from the US, $5.99 billion in this quarter, but international markets are still hugely important for the company. 53 percent of its revenues came from overseas ventures, including $1.3 billion from the UK alone.
We still don’t know exactly how many in the Newsweek/Daily Beast newsroom will be losing their jobs, but an anonymous source tells The New York Observer that it’s a “bloodbath” that could annihilate half the jobs in editorial.
The Observer acquired the somber memo editor-in-chief Tina Brown and CEO Baba Shetty sent out to the staff.
Here it is:
To: All Staff
From: Tina Brown / Baba Shetty
The sad moment has arrived when we must go forth with the editorial staff reductions that we discussed in person with all of you several weeks ago. Employees in the affected positions will be notified today. Much of this has already happened on the business side, and today we will be letting staff on the editorial side know where we will be eliminating positions. This is a very difficult day, and one that we approach with enormous regret.
Anyone whose job (or job category) is affected will meet today with a senior member of the editorial team. No one will be asked to leave before December 31st (and many will stay at least into mid-January). Managers will be getting in touch later this afternoon with groups of affected employees to let them know when and where their particular meeting will take place. After the meetings with management, you should feel free to speak with Holly Antiuk or Lauren Strada for more specifics on all aspects of this transition. We are working to ensure that the process is handled as sensitively as possible.
Tina & Baba
There are a lot of ways to estimate the amount of information stored on the internet, but we can put an interesting upper bound on the number just by looking at how much storage space we (as a species) have purchased.
The storage industry produces in the neighborhood of 650 million hard drives per year. If most of them are 3.5″ drives, then that’s eight liters (two gallons) of hard drive per second.
This means the last few years of hard drive production-which, thanks to increasing size, represent a large chunk of global storage capacity-would just about fill an oil tanker. So, by that measure, the internet is smaller than an oil tanker.
Image by nrkbeta under Creative Commons license
If you thought Amazon’s prices seemed too good to be true, well, it turns out they might be—for Amazon, at least. The company managed to turn $13.8 billion of revenue into a $274 million loss this past quarter. And while a big chunk of that was due to losses at LivingSocial and foreign-exchange rates, all is clearly not well on Mount Bezos.
Amazon remained silent on just how many Kindle devices it has sold, but reiterated that it doesn’t make any money off of the ones that it has. Said CEO and probably Superman villain Jeff Bezos:
“Our approach is to work hard to charge less. Sell devices near breakeven and you can pack a lot of sophisticated hardware into a very low price point… And our approach is working—the $199 Kindle Fire HD is the #1 bestselling product across Amazon worldwide. Incredibly, this is true even as measured by unit sales.”
The approach may be working in terms of moving units, but that clearly has been translating into less and less profit. But hey, that just means you’re getting every bit the bargain you thought you were.
The biggest killer appears to be that LivingSocial investment; while Amazon doesn’t own the daily deals company outright, it has a major stake in its flailing business. One that amounted to a $169 million hit against its bottom line these last three months alone.
Amazon’s going to be holding a call at 5PM EDT to discuss what happened in more detail; we’ll be updating as necessary. For now, though, clearly Amazon looks like a ship that needs righting. Or maybe it just needs to throw off some of that LivingSocial ballast. [Businesswire]
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Marketing Costs Normalized to CPM Basis for Comparison
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Coke vs Pepsi vs Dr Pepper
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Evolution of il Laboratorio Digitale - Big Data Analytics Driven Digital Strategy
- Lady Gaga "Poker Face" X-Rated Lyrics Hidden in Plain Sight
- Facebook advertising metrics and benchmarks
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)