citizen

drag2share: Mobile Ad Spend Per Subscriber Is Very Low Globally

source: http://feedproxy.google.com/~r/businessinsider/~3/JysKo6CBkW8/mobile-ad-spend-per-subscriber-is-very-low-globally-2013-7

Mobile phones are taking up an ever greater share of consumer attention, but you wouldn’t know it looking at advertising expenditures.

According to a new report from IAB and IHS, significant portions of the world have yet to crack even $1 in mobile ad spending per mobile subscriber. Only North America has passed the $5 mark, at $9.20 of mobile ad spending per subscriber in 2012.

To be fair, mobile advertising is really only relevant on smartphones. Spending per subscriber will naturally be low in underpenetrated regions where many subscriptions are tied to feature phones with limited Internet access, and virtually no apps.

Smartphone owners, taken separately, will drive much higher per-capita ad spend rates. If we look at the U.S., for example, mobile ad spend was $3.4 billion in 2012 and there were 125.9 million smartphone subscribers at year-end, giving us spending of $27 per smartphone subscriber.

For comparison, T.V. advertising spend was $65 billion last year by one measure (other figures put it north of $70 billion), which translates to more than $200 in ad spending for every citizen of the U.S.

Of course, in terms of time-spend, TV still beats the smartphone handily, so some of that difference is simply a measure of where consumers place more of their attention. Mobile accounts for a 12% share of consumer media consumption in the U.S., while the TV takes a 42% share.

mobile ad spend by region


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Thursday, July 11th, 2013 news No Comments

Source: http://gizmodo.com/5947614/the-canadian-government-accidentally-ran-a-bunch-of-ads-on-the-pirate-bay

The Canadian Government Accidentally Ran a Bunch of Ads on the Pirate Bay The Pirate Bay tends to be a website that national governments aren’t particularly fond of. That being the case, it’d be surprising if a national government ran ads on the site, advertising an Economic Action Plan, right? Canada did that, but not on purpose.

Banner ads for Canada’s Department of Finance’s Economic Action Plan started showing up on the site a few days ago, right next to ads for finding a Chinese bride, as shown by an image from the Ottawa Citizen. The ads were removed quickly, and the Department of Finance is blaming ad networks that were included in their media buy, specifically Yahoo!.

Yahoo! is in turn pointing a finger at Sympatico:

We have confirmed that Yahoo! was not responsible for the EAP ad showing up on The Pirate Bay. We have been able to trace the ad to Sympatico who were responsible for this ad’s appearance on the site, and they have been notified of the issue so they can take the appropriate actions.

Regardless of whose fault it actually was, the fact remains that for a while, the Pirate Bay had the pleasure of running a few government-purchased ads, and is enjoying the irony. According to TorrentFreak they’re even considering covering the site with unsolicited ads for the plan, for kicks. Though only the first run paid in real money, a second one would probably pay pretty well in smirks. [TorrentFreak via CNET]

Image by Arkadia/Shutterstock

The Canadian Government Accidentally Ran a Bunch of Ads on the Pirate Bay

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Sunday, September 30th, 2012 Uncategorized No Comments

Google Weather Control – Crowdsourcing Weather From Citizen Meteorologists

Crowdsourcing Weather from citizen Meteorologists

crowdsourcing weather from citizens

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Sunday, April 1st, 2012 charts, digital strategy, Social media No Comments

When ads invade license plates, you know the end is near

Source: http://gizmodo.com/5568729/california-license-plates-to-become-electronic-billboards

California License Plates Are the Next Electronic BillboardsYou probably paid a bit too much for your car, but you know what would really be the cherry on top of that upgraded paint job? A mini electronic advertisement that’s completely out of your control!

The California Legislature is considering a bill that would begin the research process of digital license plates—license plates that would replace age-old stamped metals. From what we can tell, the system would display your normal license plate number whenever your car was in motion. But stop for four seconds, and the plate switches over to advertise a service or product.

Of course, politicians are quick to remind the public, the ad revenue for a state that’s $19 billion in debt is only a small reason for turning every citizen’s car into a cheesy mobile billboard. Drivers will also be able to further customize the plates with personalized messages and support for their favorite sports teams.

It’ll be a tragedy when California eventually falls into the ocean, but I’ll tell you, the state is really taking proactive steps in shortening the mandatory 3-week mourning period. [MercuryNews]

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Monday, June 21st, 2010 news No Comments

Comparing Watch Brands via Search Volume

Two insights from this chart:

1. people buy watches for Christmas

2. overall search volume has been on the decline consistently for years

3. only watch brands which are mainly watches (vs Cartier which also makes jewelry, etc.) and also not generic words (e.g. omega) are detectable

Watch brands which are generic words like “omega” or “citizen” are hard to distinguish from the search volume for the generic word.

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Thursday, April 22nd, 2010 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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