cliche

Samsung Official TV Ad for Galaxy SIII is …. Officially useless

Unfortunately, Samsung …  not memorable, full of cliche’d cliche’s and doesn’t tell me ANYTHING about the product and why I would want to buy it…

Officially useless …  why’d you have to go out and spoil a perfectly AWESOME device?

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Monday, May 14th, 2012 digital No Comments

Surprise! Senators with Huge Campaign Contributions from Media Support SOPA/PIPA [Sopa]

Source: http://gizmodo.com/5877352/surprise-senators-with-huge-campaign-contributions-from-media-support-sopapipa

Surprise! Senators with Huge Campaign Contributions from Media Support SOPA/PIPAIt’s an old cliché in politics to “follow the money.” Unfortunately, it’s almost always true when it comes to the support of controversial bills. In fact, all you need is $100k per senator to buy support for PIPA, the Senates version of SOPA.

It’s a small price to pay for controlling how the Internet works in the United States. If you’re still unsure what exactly SOPA is, check out our comprehensive article on the bill. Above are the senators that received in excess in $100,000 in campaign contributions from the Movie, Music, and TV industry. Oh hey, they all support PIPA. These numbers were compiled by ProPubilca.

If you live in the states governed by these public servants, be sure to give them a call and tell them that SOPA/PIPA will destroy the Internet. Mat’s right, we really do need an Internet Lobbyist. [ProPublica]


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Thursday, January 19th, 2012 news No Comments

What Cliched Work Phrases Would You Retire? [Communication]

Source: http://lifehacker.com/5866409/avoid-using-these-cliched-phrases

What Cliched Work Phrases Would You Retire?If you’ve worked in an office, chances are you’re surrounded by people who use cliched phrases like “touch base” and “circle back” every time they’re in a meeting, delivering a presentation, or giving a speech. Whether or not these phrases once had meaning, they’ve long since lost their meaning for many. They’ve actually got the opposite effect now, because they’re so cliched. So which phrases should you avoid? Meeting Boy has a list.

Here are the top ten in his poll of 25 (hit his site to see more).

  • think outside the box (16%)
  • circle back (15%)
  • synergy (14%)
  • it is what it is (13%)
  • touch base (13%)
  • at the end of the day (13%)
  • let’s take this offline (12%)
  • low-hanging fruit (11%)
  • value-added (11%)
  • proactive (10%)

If you know anyone who uses these phrases feel free to show them this post. You can’t blame the words, but it’s worth keeping your language fresh and cliche-free when possible to avoid weakening the point you’re trying to make. You’ve heard my take (and Meeting Boy’s), but let’s hear your most hated work cliches.

The Most Hated Buzzword | Meeting Boy


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Thursday, December 8th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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