CMOS

2 in 3 CMOs Feeling Pressure From the Board to Prove Marketing’s Value

source: http://www.marketingcharts.com/wp/topics/branding/2-in-3-cmos-feeling-pressure-from-the-board-to-prove-the-value-of-marketing-36293/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

DukeCMOSurvey-Pressure-CMOs-Prove-Value-of-Marketing-Aug2013This may be “the year of the marketer,” but with added responsibilities come added pressures. The latest biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business finds that CMOs are not immune: according to the study, 66.4% said they feel pressure from their CEO or Board to prove the value of marketing. What’s more, 6 in 10 of those said that their leaders are turning up the heat, with just 2% reporting decreasing demands to prove their worth.

CMOs are being asked to prove their value at a time when the intensity of competition is ratcheting up a notch. Respondents indicated that the rivalry for customers is likely to become more intense in the next 12 months (5.5 on a 7-point scale, where 7 represents very likely), with competitor price-cutting also increasing (scoring 5 on the scale). Moreover, compared to surveys from prior years, CMOs are more likely to be anticipating the emergence of new domestic and global competitors.

CMOs are also feeling increasing pressure while seeing budgets dip: they expect marketing spending to grow by 4.3% over the next 12 months, a fairly marked step down from the February survey’s 6.1% growth forecast. Currently, marketing budgets are reported to account for an average of 9.4% of firm budgets, down from 10.6% in February.

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Friday, August 30th, 2013 news No Comments

2 in 3 CMOs Feeling Pressure From the Board to Prove Marketing’s Value

source: http://www.marketingcharts.com/wp/topics/branding/2-in-3-cmos-feeling-pressure-from-the-board-to-prove-the-value-of-marketing-36293/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink

DukeCMOSurvey-Pressure-CMOs-Prove-Value-of-Marketing-Aug2013This may be “the year of the marketer,” but with added responsibilities come added pressures. The latest biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business finds that CMOs are not immune: according to the study, 66.4% said they feel pressure from their CEO or Board to prove the value of marketing. What’s more, 6 in 10 of those said that their leaders are turning up the heat, with just 2% reporting decreasing demands to prove their worth.

CMOs are being asked to prove their value at a time when the intensity of competition is ratcheting up a notch. Respondents indicated that the rivalry for customers is likely to become more intense in the next 12 months (5.5 on a 7-point scale, where 7 represents very likely), with competitor price-cutting also increasing (scoring 5 on the scale). Moreover, compared to surveys from prior years, CMOs are more likely to be anticipating the emergence of new domestic and global competitors.

CMOs are also feeling increasing pressure while seeing budgets dip: they expect marketing spending to grow by 4.3% over the next 12 months, a fairly marked step down from the February survey’s 6.1% growth forecast. Currently, marketing budgets are reported to account for an average of 9.4% of firm budgets, down from 10.6% in February.

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Thursday, August 29th, 2013 news No Comments

44% of CMOs: No Need For Alignment With CIO

source: http://www.marketingcharts.com/wp/topics/measurement-analytics/44-of-cmos-no-need-for-alignment-with-cio-36143/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Accenture-CMO-CIO-Attitudes-Marketing-IT-Alignment-Aug2013Senior marketers believe that the leading value of the marketing/IT relationship is the ability to gather data across the enterprise, according to a recent report from the CMO Council, which also detailed a host of internal challenges to that internal relationship. Here’s another potential challenge to the relationship, unearthed by a new Accenture study [pdf]: 44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.

By comparison, only 23% of CIOs agree that there’s no need for alignment with CMOs.

Separate results from the study further suggest that CIOs are more committed to these partnerships than CMOs. While 72% of CIOs surveyed ranked the CMO/marketing relationship as important, only 57% of CMOs concurred with respect to the CIO relationship.

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Monday, August 26th, 2013 news No Comments

B2B CMOs Say Marketing’s Role is Expanding Quickly

source: http://www.marketingcharts.com/wp/topics/business-to-business/b2b-cmos-say-marketings-role-is-expanding-quickly-35824/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ForresterBMA-B2B-Marketings-Changing-Role-Aug2013Almost all B2B marketing leaders agree that marketing must do things that it hasn’t dont ever before to be successful, finds Forrester Research in a recent study [download page] conducted in partnership with the Business Marketing Association. Along with their expanding responsibilities, 78% say the marketing organization’s influence on corporate strategy is much greater, and 56% agree that they’re spending more time in front of the board of directors. Interestingly, CMOs express great confidence in their ability to handle what amounts to a rapidly changing environment.

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Wednesday, August 14th, 2013 news No Comments

CMOs Prioritize Digital Presence

Source: http://www.marketingcharts.com/direct/cmos-see-strong-revenue-growth-overseas-prioritize-digital-presence-23053

August 24, 2012

dukecmosurvey-average-percent-growth-intl-markets-aug2012.pngCMOs are seeing big sales growth in international markets, with revenue from Korea (75%), China (51.5%), and Brazil (49.7%) all increasing markedly over the past 12 months, according to [pdf] the latest CMO Survey from Duke University’s Fuqua School of Business, released in August 2012. A separate survey of CMOs from Limelight Networks finds 9 in 10 reporting moderate or significant improvement in site engagement, lead generation, or revenue after implementing websites with regional content.

Overall, CMOs responding to the Duke University survey said that sales revenue from the leading international markets had grown by an average of 23.7% over the past 12 months.

 

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Saturday, August 25th, 2012 news No Comments

John Bell, Managing Director, Oglivy 360

Source: http://blog.compete.com/2011/11/14/digital-cmo-series-john-bell-managing-director-oglivy-360/

“Even Social Media needs brand management.”

At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from experimentation into operationalizing” social media.  It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are faced with some organizational issues, capability gaps, and the unforeseen consequences of embracing social media marketing and communications. Below are the 7 big challenges that must be overcome in order to reap the largest business value from social media:

1. Challenge: The Curse of the Channel Mindset

Solution: Plan around owned, earned and paid ‘engagement’
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2. Challenge: Understanding what to value

Solution: Adopt a new model that values behavior
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3. Challenge: Uncontrolled growth

Solution: Social Brand Management
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4. Challenge: What do I do with my Web site

Solution: Develop a content strategy
____________________________________________________________

5. Challenge: Assigning the right roles

Solution: Form a “center for excellence”
____________________________________________________________

6. Challenge: Building knowledge and capacity

Solution: Train, train, train
____________________________________________________________

7. Challenge: How else does social media drive value?

Solution: Develop a social business strategy
____________________________________________________________

Hear from John as he discusses the 7 big challenges and more on the CMO’s Dilemma on the Compete YouTube Channel.

About John: John Bell, managing director at Ogilvy, developed and leads 360° Digital Influence, the world’s largest, award-winning network of social media strategists, with team members in more than 27 countries. Bell and his team have designed integrated social media strategy and programs for B2B and B2C businesses as diverse as Unilever, American Express, Dupont, LG, and Lenovo. Bell has also received recognition for his enterprise social media strategy for The Ford Motor Company.


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Thursday, November 17th, 2011 news No Comments

Enthusiast digital cameras – super high-speed, high dynamic range, foveon direct capture

Casio superfast camera 1,200 frames per second

casio one is to capture slo mo (bullet blasting through apple)

Casio High-Speed Exilim EX-FC100 9 MP Digital Camera with 5x Optical Image Stabilized Zoom and 2.7-inch LCD (Black)


Sigma DP2 foveon 14 megapixel direct capture camera

foveon is to capture intricate fabric detail (every pixel has R, G, and B captured, not extrapolated)

Sigma DP2 14MP FOVEON CMOS Sensor Digital Camera with 2.5 Inch TFT LCD


Fuji super high dynamic range camera

Fuji’s CMOS sensor captures 2 shots in one – one low light and one high light, and smashes them together to

achieve a high dynamic range shot (previously you’d have to bracket the same shot yourself, and smash the shots together with software)

Fujifilm FinePix F200EXR 12MP Super CCD Digital Camera with 5x Wide Angle Dual Image Stabilized Optical Zoom

Ricoh GR Digital III

The wide-angle 28 mm/F1.9 GR Lens is all new, while the high-sensitivity 10-megapixel CCD and the GR Engine III image processor are likely evolutionary steps from the previous generation.

Nikon Coolpix S1000pj 12.1MP Digital Camera with Built-in Projector

Micro four thirds camera with interchangeable lenses

Olympus EP-1


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Thursday, July 30th, 2009 digital 2 Comments

palm-sized cameras for an enthusiasts toy box

Casio superfast camera 1,200 frames per second

casio one is to capture slo mo (bullet blasting through apple)

Casio High-Speed Exilim EX-FC100 9 MP Digital Camera with 5x Optical Image Stabilized Zoom and 2.7-inch LCD (Black)


Sigma DP2 foveon 14 megapixel direct capture camera

foveon is to capture intricate fabric detail (every pixel has R, G, and B captured, not extrapolated)

Sigma DP2 14MP FOVEON CMOS Sensor Digital Camera with 2.5 Inch TFT LCD


Fuji super high dynamic range camera

Fuji’s CMOS sensor captures 2 shots in one – one low light and one high light, and smashes them together to

achieve a high dynamic range shot (previously you’d have to bracket the same shot yourself, and smash the shots together with software)

Fujifilm FinePix F200EXR 12MP Super CCD Digital Camera with 5x Wide Angle Dual Image Stabilized Optical Zoom

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Wednesday, May 27th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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