CNBC
Half Of The American Public Thinks Facebook Is A Passing Fad
Source: http://www.businessinsider.com/chart-of-the-day-facebook-popularity-2012-5
Despite the fact that Facebook has 900 million users, almost half of people think it’s a passing fad.
CNBC and the AP surveyed 1,003 Americans about Facebook and found 46% think it will fade away. Amusingly, only 31% of the people surveyed think it’s a bad investment.
Follow the Chart Of The Day on Twitter: @chartoftheday
Source: http://gizmodo.com/5889060/k+cups-not-only-make-bad-coffee-they-make-bad-environments
I’m drinking coffee made by a K-Cup machine right now and it sucks. A lot. But alas, I’m too lazy to get a much better cup at the cafe around the corner. That said, after learning that all of those K-Cups are piling up in landfills—and not being recycled—I may have to reconsider.
According to CNBC, the way K-Cups are constructed, they can’t be recycled. Paper and foil are strongly adhered to the plastic capsule making so that sorting facilities can’t separate the materials. So those cups are destined for a single use and nothing more.
So yeah, maybe you hate yourself (like I do), and don’t care what you consume. But maybe you shouldn’t hate the planet more than you hate yourself? [CNBC via Discovery via Treehugger]
Image via Michael Dorausch
Hate To Be Rude, But Facebook Is Not The Next Google. It’s Not Even Close (GOOG)
Information about Facebook’s 2011 revenues and operating profits leaked last week, just ahead of this week’s expected IPO filing.
If CNBC’s reporting is accurate, the numbers are disappointing for a company that’s supposed to be valued at $75 billion to $100 billion when its shares start trading.
Revenues came in at $3.8 billion, less than an expected $4+ billion. Operating profits were $1.5 billion, less than an expected $2 billion.
Facebook’s results look particularly disappointing in comparison to Google’s first seven years of business. We’ve drawn out that comparison below.
The comparison is actually worse than it looks. Remember, Google was born at time when Internet usage, and online ad spending, wasn’t even half of what it is today.
The fact is, Facebook is a huge consumer hit – 850 million people us the site each month – but it’s ad products are not, really.
Google’s ad products are business magic. Consumers see ads for products that they literally want to see.
So far, Facebook hasn’t found that kind of magic. Investors looking at Facebook’s S1 filing this week will have to wonder if it ever will.
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Guy Wins $1,000,000 For Pitching A Perfect Game…In A Videogame
Source: http://gizmodo.com/5532088/guy-wins-1000000-for-pitching-a-perfect-gamein-a-videogame
The folks at 2K Sports offered $1 million to the first person to pitch a perfect game in Major League Baseball 2K10—a supposedly difficult task. 24 hours after the game was released, they had to write a check.
Using Braves pitcher Kenshin Kawakami as his avatar, 24-year-old Alabama resident Wade McGilberry was able to complete his million dollar game in less than 90 minutes after returning home from work.
Great news for Wade because he recorded his attempts according to 2K Sports’ rules, but not so great news for them because as “insurance companies couldn’t possibly come up with the odds of throwing a perfect game, 2K Sports didn’t take out insurance and now will pay McGilberry a lump sum of $1 million out of its own pocket.” Oops. [CNBC via Sporting News—Thanks, Ezra Tenenbaum!]
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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