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15% Of Facebook Users Would Pay A Monthly Fee To See No Ads (FB)

Source: http://www.businessinsider.com/15-of-facebook-users-would-pay-a-monthly-fee-to-see-no-ads-2013-7

facebook money

Facebook’s ad business might be doing well but according to a new poll by Greenlight, the social media platform is missing out on an untapped revenue stream.

Fifteen percent of Facebook users said they would pay a monthly fee to see no ads. And 8% asked even offered to dole out between $5 and $10.

With 1.15 billion active users a month, that’s a pretty big segment.

This survey comes after Twitter co-founder Biz Stone suggested that the competitor launches Facebook Premium, an ad-free network that would charge $10 a month. That would bring in about $1 billion in revenue.

Facebook, however, has consistently assured users that it would never charge for its service.

Furthermore, Facebook’s Q2 2013 earnings exceeded expectations with its mobile ad revenue skyrocketing to $656 million, up from $375 million in Q1. It probably won’t be jeopardizing its ad business any time soon.

 

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Thursday, July 25th, 2013 news No Comments

Switched On: Higher stakes, higher ground for crowdfunding, part 1

Source: http://www.engadget.com/2013/03/24/higher-states-higher-ground-for-crowdfunding/

Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On Higher states, higher ground for crowdfunding, part 1

The power of crowdfunding is that, by aggregating relatively modest donations from what is often hundreds or even thousands of backers, consumers can help artists and inventors turn ideas or concepts into reality. The Pebble smartwatch that set the record for funds raised on Kickstarter was noteworthy for breaking the $10 million barrier. That money, though, came from nearly 69,000 backers.

Today, the two biggest crowdfunding destinations, Indiegogo and Kickstarter, offer different approaches to what gets presented on their sites. Indiegogo is a completely open site; there is virtually no screening of projects. Kickstarter, on the other hand, is a curated site. Projects must meet a range of criteria. As co-founder Yancey Strickler recently explained at Engadget Expand, the roots of Kickstarter were in the funding of creative and social pursuits. Kickstarter has been a haven for artists such as photographers looking to create a photo book or musicians seeking to cut a first album or create a music video.

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Monday, March 25th, 2013 news No Comments

Google Giving helps bring 15,000 Raspberry Pi units to UK school children

Source: http://www.engadget.com/2013/01/29/google-giving-raspberry-pi/

Image

It’s not every day your class gets a visit from a tech bigwig like Eric Schmidt. Google’s executive chairman paid a visit to a UK school, alongside Raspberry Pi co-founder Eben Upton. The duo were there to talk code, an appearance that coincided with the announcement that a grant from Google Giving will be bringing 15,000 Raspberry Pi Model Bs to kids in that country. The companies will be working alongside six educational partners to decide precisely whose hands those little computers will end up in. More info on the program can be found in the source link.

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Source: Raspberry Pi

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Tuesday, January 29th, 2013 news No Comments

How To Create The Fastest Growing Media Company In The World

Source: http://www.businessinsider.com/upworthy-how-to-create-a-fast-growing-media-company-2012-11

eli pariser ted upworthy

On March 26, 2012, a new media startup called Upworthy launched.

Today, it is the fastest growing media company in the world. Upworthy finished October with 7 million monthly uniques, up from 6 million the month prior. In August, it hit four million uniques, up from 2.5 million in July. Its fast growth was rewarded with $4 million from investors.

There are lots of media companies out there, but none have grown that quickly.

Are Upworthy’s growth and business model sustainable? We’re not sure, but either way the stats are impressive. We asked CEO and co-founder Eli Pariser what Upworthy has been doing to smash traffic records every month.

Here’s what he had to say.

Don’t write about politics.

Before he started Upworthy, Pariser worked for a digital, political publication, MoveOn. He and his co-founder, The Onion’s former Managing Editor, Peter Koechley, thought the upcoming election would drive traffic to Upworthy.

But people weren’t sharing much of Upworthy’s political content, so the pair ditched that angle and broadened the site’s coverage.

“We thought, ‘Ok, it’s an election year, people are going to be really interested in politics and the campaign, and we’ll get a leg up that way,'” Pariser says. “The election was our whole argument for starting Upworthy this year. But it turned out to be a total non-driver of growth. Of all our top pieces, only a couple deal with politics or the election.”

It can be tough for startups to let go of initial ideas and pivot to what’s working. But as soon as Pariser let go of! the pol itics angle, traffic soared.

Find story ideas on social media feeds, not other websites.

Upworthy’s curators don’t start their days surfing other websites for news. They surf social media outlets like Twitter and Facebook instead.

Sometimes it’s easier to highlight a conversation than to start a new one.

“We have our team of curators spending all their time looking on the Internet for stuff,” says Pariser. “We go for visible, sharable stories and really stay away from doing more typical, text-driven articles and blogging. We lean into images and videos.”

Focus on Facebook, not Twitter

Upworthy has found that Twitter is small traffic potatoes compared to Facebook. At the end of the day, Facebook is where the most people spend the vast majority of their time online.

“Facebook is a huge piece of the puzzle for us,” says Pariser. “Our Facebook community has grown from zero in March to over 600,000 likes.”

Pariser says Upworthy hasn’t done anything particularly brilliant to juice Facebook for traffic. It just spent a lot of time and energy cracking the social network.

“Honestly, I think part of [our success with it] is we take Facebook much more seriously than many of the other social networks,” he says. “I love Twitter, and Twitter is a fun place to hang out with smart people, but it’s a small fraction of our traffic compared to Facebook. The time and attention most sites spend on [perfecting] their homepages is probably what we spend on Facebook. If you look at our homepage, it’s pretty mediocre.”

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Monday, November 5th, 2012 news No Comments

Foursquare launches local search for all, goes after the likes of Yelp and Google

Source: http://www.engadget.com/2012/10/16/foursquare-site-open-to-all/

Image

Foursquare just launched a redesigned desktop interface that everyone, not just members, can use for local listings and business recommendations. The company has been on this trajectory for awhile now, especially with the latest Explore map that provides a more tailored search experience for logged-in users. This is all in line with co-founder and CEO Dennis Crowley’s promise that Foursquare is more than just a simple social service; that it serves as a discovery and recommendation engine much like Yelp or Google. Leveraging over 3 billion check-ins and 30 million tips from its community of nearly 25 million members, the New York-based firm is confident it can offer reliable recommendations to the general public. It’s still beneficial to join up — you get personalized filters and access to that handy mobile app — but it’s no longer necessary if you just want know where to get a quick sushi fix.

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Foursquare launches local search for all, goes after the likes of Yelp and Google originally appeared on Engadget on Tue, 16 Oct 2012 06:31:00 EDT. Please see our terms for use of feeds.

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Tuesday, October 16th, 2012 news No Comments

Facebook Just Went Heavy Into E-Commerce (FB)

Source: http://www.businessinsider.com/facebook-just-went-heavy-into-e-commerce-2012-9

Holidays Gifts Wrapping

In May, Facebook spent $80 million on one of its largest acquisitions yet, Karma.

Karma was a gift buying startup that used Facebook to alert you of major upcoming dates in your friends’ lives (birthdays, weddings, graduations, etc).

Today, Facebook’s use for Karma was made clear as it dove head-first into e-commerce with a new feature, “Gifts.”

With Gifts, you can buy a friend everything from a bottle of champagne to a pair of glasses, while Facebook takes a percent of all sales.

It’s available in a few US cities beginning today on Facebook’s website and Android devices; it will roll out on iOS later. Gifts will either be physically sent or come in the form of gift cards to giftees. Some gifts, like Uber rides, can be redeemed instantly on the giftee’s phone.

Gift cards are a $100 billion industry and Facebook knows its up against steep competition from the likes of Amazon and eBay. “Our goal is to make this the best way to send a gift,” Karma’s co-founder Lee Linden tells TechCrunch. And once Facebook has all of our credit card information and addresses, it will be even more powerful. We already login to tons of other sites via Facebook, would it really be such a big stretch to pay on them with Facebook too? It’d be a lot easier than whipping out a credit card every time.

Here’s a picture of what Facebook Gifts look like (click to expand):

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Thursday, September 27th, 2012 news No Comments

Co-Founder Paul Sciarra Says Why He’s Leaving Pinterest

Source: http://www.businessinsider.com/paul-sciarra-sleaving-pinterest-2012-4


Ben Silbermann Evan Sharp Paul Sciarra Pinterest

Late last night, Pinterest co-founder Paul Sciarra wrote a blog post confirming he would be leaving his day-to-day role at Pinterest. He’ll remain an advisor to the company.

His post reads a lot like Naveen Selvadari’s, when he unhappily departed Foursquare a few weeks ago.

“After lots of reflection and plenty of discussion with Ben and others, I’ve decided that now is a good time for me to step down formally from day-to-day involvement,” Sciarra writes. “Of course, I’ll continue to be there for the company:  now, as an advisor, an owner, and — as always — a dedicated pinner.”

Sciarra says he’ll be joining Andreessen Horowitz, the lead investor in Pinterest’s $27 million round last fall, as an entrepreneur in residence.

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Tuesday, April 3rd, 2012 news No Comments

Jessica Alba’s New Startup Will Tempt You To Buy Green Diapers

Source: http://www.businessinsider.com/jessica-albas-new-startup-will-tempt-you-to-buy-green-diapers-2012-1


Meet Brian Lee, Co-Founder of Honest Company at IGNITION West!

Jessica Alba

Actress-turned-entrepreneur Jessica Alba co-founded a startup called Honest Company, an online commerce site that sells green diapers, biodegradable wipes, and other environment friendly items.

All those baby items are sold under a private label, Kara Swisher at AllThingsD reports.

Alba had a hard time finding non-toxic products, so she decided to create a marketplace for it. There’s been a lot of buzz around the launch of Honest, which has a subscription model, depending on how many baby products you need.

Alba’s cofounder is Brian Lee, who also cofounded Shoe Dazzle with Kim Kardashian, and LegalZoom with Robert Shapiro.

Don’t Miss: 10 Celebrities That Are Pouring Money Into Startups

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Thursday, January 26th, 2012 news No Comments

Layoffs Underway At Two Of New York’s Biggest Flash Sales Sites, Gilt Groupe and Lot18

Source: http://www.businessinsider.com/layoffs-gilt-groupe-lot18-2012-1


lot18

Last week BetaBeat’s Nitasha Tiku first reported impending layoffs at Gilt Groupe. We confirmed the rumor from a source who said 50-60 people would be let go in the next week or so.

Some of those cuts happened yesterday.  A source told Betabeat the experience was “super uncomfortable” and the “general atmosphere was terrifying.”

Gilt Groupe isn’t the only flash sales site that has been trimming some of its fat.  RueLaLa let go of many employees and Lot18, the one-year-old flash sales site for wine and gourmet food, also made cuts yesterday.

BetaBeat’s Adrianne Jeffries reported 15% of Lot18’s staff was let go after she spoke with co-founder Philip James. That comes out to about 14 people.

James called the layoffs “a natural part of the way a business grows and evolves.” James, like Gilt Groupe’s Kevin Ryan, indicated the layoffs were happening in places where the site was over-staffed, but said hiring would continue.  “We’re hiring heavily in areas that do make sense for us,” James told BetaBeat.

For Gilt Groupe, the layoffs seem to be a part of the plan to get to cash-flow break-even by Q2.  Best of luck to everyone at the companies.

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Sunday, January 22nd, 2012 news No Comments

Traffic Up 40x In Six Months

Source: http://www.businessinsider.com/trending-up-pinterest-had-11-million-visits-last-week-2011-12


Ben Silbermann Evan Sharp Paul Sciarra Pinterest

The social discovery site Pinterest is growing so fast, traffic is up 40x in the last six months.

That’s according to Experian Hitwise, who says that the site had 11 million visitors in the week ending Dec. 17.

Pinterest is growing as fast as Facebook was back in 2006. Evan Sharp (in the middle), a co-founder of Pinterest, used to work at Facebook on the design team.

Here’s the growth chart:

Pinterest growth chart

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Thursday, December 22nd, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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