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drag2share: Playing To Win: Mobile Gamification Done Right

source: http://feedproxy.google.com/~r/businessinsider/~3/PlQUcE7ouWk/mobile-gamification-done-right-2013-7

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Gamification, or the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within video games and applications — these are all examples.

But the always-on mobile age has vastly expanded opportunities for gamification. Integration with social networks means these experiences are shared with friends, acquaintances and co-workers. A smartphone-carrying employee or consumer might be drawn into a gamified experience at any time, wherever they are.

In fact, gamification represents the fusion of four trends: the explosion of social media usage, the mobile revolution, the rise of big data, and the emergence of wearable computing. Already, marketers, enterprises, and even governments are using gamification to achieve and expand their goals.


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Thursday, September 19th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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