Coca

Google Was The Most Shared Brand Of 2012

Source: http://www.businessinsider.com/google-was-the-most-shared-brand-of-2012-2012-12

According to Unruly Media, which tracks not only what people watch but also what they share, Google was the most shared social video brand of 2012.

Thanks to campaigns like “Project Glass: One Day,” the company’s videos were shared a whopping 196.8 percent more than last year. Someone’s been doing his YouTube homework.

Five newcomers broke the top 10, including TNT, Coca-Cola, Abercrombie & Fitch, Samsung, and P&G. Volkswagen, which went viral last year with its Super Bowl sensation, “The Force,” dropped nine spots to number 10.

google most shared brand unruly

SEE ALSO: The 10 most viral ads of 2012>

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , ,

Monday, December 10th, 2012 news No Comments

Analytics Show Facebook Curbs The Reach Of Big Brands’ Posts

Source: http://www.businessinsider.com/facebook-curbs-the-reach-of-big-brands-2012-11

Billionaire entrepreneur Mark Cuban and “Star Trek” actor George Takei both complained recently that Facebook reduced the “reach” of their posts, limiting the number of fans likely to see any given post.

More seriously, two executives at major social media agencies owned by WPP group claimed the same thing — only with data.

In response, Facebook formally denied that it is “gaming” its Edgerank post algorithm to reduce the reach of posts (and thus force advertisers to pay to promote posts to reach all their fans).

Now comes PageLever, a Facebook analytics company, which gave Mashable some data that shows that the bigger fanbase your Facebook page has, the lower reach any individual post has. Brands with small fanbases of fewer than 10,000 people can get nearly 20 percent of them to see any individual post. But brands like Coca-Cola and Walmart, who have more than 1 million fans, can only get about 6 percent of them to see any given post — unless they pay:

PageLever

The data suggest Facebook’s algorithm discriminates against bigger brands. It encourages smaller brands by offering them triple the reach of their larger competitors. But the more successful a brand becomes on Facebook, the more its organic average reach dwindles.

By the time any company has more than 100,000 fans, of course, they’re pretty dependent on Facebook as a marketing medium — and thus may be more likely to pay to promote posts.

Related: Facebook Denies It Is ‘Gaming’ Its News Feed To Force Companies To Buy Ads

See Also: Facebook Accused Of Changing A Key Algorithm To Hurt Advertisers

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, November 19th, 2012 news No Comments

Analytics Show Facebook Curbs The Reach Of Big Brands’ Posts

Source: http://www.businessinsider.com/facebook-curbs-the-reach-of-big-brands-2012-11

Billionaire entrepreneur Mark Cuban and “Star Trek” actor George Takei both complained recently that Facebook reduced the “reach” of their posts, limiting the number of fans likely to see any given post.

More seriously, two executives at major social media agencies owned by WPP group claimed the same thing — only with data.

In response, Facebook formally denied that it is “gaming” its Edgerank post algorithm to reduce the reach of posts (and thus force advertisers to pay to promote posts to reach all their fans).

Now comes PageLever, a Facebook analytics company, which gave Mashable some data that shows that the bigger fanbase your Facebook page has, the lower reach any individual post has. Brands with small fanbases of fewer than 10,000 people can get nearly 20 percent of them to see any individual post. But brands like Coca-Cola and Walmart, who have more than 1 million fans, can only get about 6 percent of them to see any given post — unless they pay:

PageLever

The data suggest Facebook’s algorithm discriminates against bigger brands. It encourages smaller brands by offering them triple the reach of their larger competitors. But the more successful a brand becomes on Facebook, the more its organic average reach dwindles.

By the time any company has more than 100,000 fans, of course, they’re pretty dependent on Facebook as a marketing medium — and thus may be more likely to pay to promote posts.

Related: Facebook Denies It Is ‘Gaming’ Its News Feed To Force Companies To Buy Ads

See Also: Facebook Accused Of Changing A Key Algorithm To Hurt Advertisers

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, November 19th, 2012 news No Comments

Coke And Pepsi’s Business Model Is ‘Insane’ (SODA)

Source: http://www.businessinsider.com/coke-and-pepsis-insane-business-model-2012-11

crushed coke

SodaStream CEO Daniel Birnbaum has an incentive to disparage his rivals — but nontheless he made a strong argument as to why Coke and Pepsi are “antiquated” and “insane.”

Some unusual candor in an interview with WSJ’s Simon Zekaria:

“Coca-Cola Co. and PepsiCo will have to face the reality that their business model cannot be preserved forever. The world is changing and we’re going to call it out,” says the CEO of SodaStream. 

“If the beverage industry had to create itself now from scratch, it wouldn’t do it the way it is. You don’t need factories, trucks, bottles and cans,” he says. “Transportation for carbonated drinks in the world utilizes 100 million barrels of oil every year. That is 20 times the BP disaster that hit the Gulf of Mexico.”

“I think it is criminal that the industry, led by two big companies, will do anything to protect their antiquated business model. They are generating 35 million bottles and cans every single day in the U.K. alone. World-wide it is one billion bottles and cans, most of which just go to trash, landfill, the oceans or parks. It’s insane,” Mr. Birnbaum added.

Now that he mentions it, that does seem wildly inefficient.

Of course, inefficient companies can last a long time thanks to all of that infrastructure in place. And if the industry is disrupted by a new company, there’s no guarantee that company will be SodaStream (which is one of the most shorted stocks on the market).

Don’t miss: The Complete HIstory Of Sodastream >

Please follow Money Game on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, November 14th, 2012 news No Comments

PepsiCo Discovers Consumers Will Pay More For Orange Juice With Less Juice (PEP)

Source: http://www.businessinsider.com/pepscico-discovers-consumers-will-pay-more-for-watered-down-orange-juice-2012-2


tropicana carton redesignThis post originally appeared at Newser

PepsiCo’s plan to increase profit margins for its Tropicana orange juice is simple: Just add water. Apparently some consumers are already doing that on their own, in order to get a less-thick or lower-calorie beverage. “They themselves add water before drinking OJ,” a PepsiCo exec tells Bloomberg. “So why not add the water ourselves and charge for it?” Tropicana lost market share to Coca-Cola Co.’s Minute Maid and Simply Orange brands after PepsiCo repackaged its juice three years ago.

Now, instead of continuing to compete in the 100% juice category, PepsiCo will focus on different products with higher profit margins. One such product—Trop50, which contains 42% orange juice and uses a low-calorie stevia-based sweetener—has already been successful. Says the exec, “We have lost perspective here on the primary reason we are in business, which is to make money.” Consumers will always know what they’re getting, thanks to strict FDA juice labeling guidelines.

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

See Also:



Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, February 15th, 2012 news No Comments

A False Groupon Offer Ruined Christmas In This British City

Source: http://www.businessinsider.com/groupon-uk-christmas-york-2011-12


york

A false Groupon offer for a Santa’s grotto in the English city of York has lead to the resignation of one of Santa’s elves, reports the Telegraph.

Groupon mistakenly sent out an email to parents saying that the grotto would be offering a festive train ride. It wasn’t, and when 2,000 families turned up with vouchers from the website and learned of no train ride, it wasn’t a pretty scene.

It is reported that the grotto’s staff received so much abuse from angry parents that one of Santa’s elves resigned, unhappy at the treatment he had been subject to.

It is thought that Groupon may have confused the grotto in York with another one in the nearby city of Hull, which did have a train ride.

The mistake comes as Groupon is under investigation by the British Office of Fair Trade with the company reportedly violating 50 advertising regulations this year.

The Telegraph reports that the company could be taken to court over the violations and may face both criminal and civil charges.

Please follow Europe on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, December 2nd, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing