collective-intelligence

drag2share: A single math equation explains all you need to know about Facebook revenue growth, according to Citi

source: http://feedproxy.google.com/~r/businessinsider/~3/O5fADq2ygbM/citi-facebook-revenue-growth-trajectory-equation-2015-4

While it has ambitions in virtual reality, artificial intelligence, and internet connectivity for people all over the world, its more immediate money-maker is still advertising.

With that in mind, researches at Citi have come up with a single math equation that they believe explains everything you need to know about Facebook’s revenue growth. It calls that equation The MACE Analysis.

It’s not pretty, but here’s the equation (click to enlarge):

Citi Facebook

So, what does “MACE” mean?

Citi broke down Facebook’s ad revenue growth into its four main drivers: Monthly active user growth, change in ad load, change in ad pricing or cost per thousand ad clicks, and the change in engagement per user (meaning, how much people look at their Newsfeeds). Citi adds one to the estimated value for each of those, multiplies them together, and subtracts one.

Tags:

Thursday, April 2nd, 2015 news No Comments

drag2share: Strong Performance And Soaring Prices Explain The Explosion In Spending On Social Media Ads

source: http://feedproxy.google.com/~r/businessinsider/~3/3s-O-IZN8Rg/social-media-advertising-spending-explodes-2014-10

SocialMediaAdvertisingRevenueGrowth

The social media ad industry is having a record year, with spending on social ads that appear on mobile devices exploding over 70% in annual terms, according to BI Intelligence estimates

What’s behind this surge? The story comes down to two factors, prices (which are tripling) and performance. 

Consider: 

Our new data finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. The report gives a five-year CAGR for the industry. 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , ,

Tuesday, October 7th, 2014 news No Comments

E-Commerce Companies Have A Big Opportunity To Go After The Specialty Food Business

Source: http://www.businessinsider.com/e-commerce-companies-compete-against-legacy-grocers-on-specialty-food-2014-7

E-commerce has yet to prove that it can make a serious dent in the $600 billion a year grocery industry in the U.S., but one promising opportunity is in selling specialty, hard-to-find food and beverage items online.

Only 15% of U.S. adults have purchased general food items online, according to a new survey from Harris Interactive, compiled in the charts below from BI Intelligence. However, 25% said they have gone online to buy specialty food and beverages that are typically hard to find, such as exotic seasonings or ingredients.

This suggests that e-commerce companies can compete against legacy grocers on selection of products. 

bii food beverage purchases online

There is additional evidence in the Harris survey which suggests that consumers feel relatively indifferent to whether they buy specialty food and beverage items in-store or online — a stark contrast to general groceries.

Among U .S. adults, only 57% said they prefer to buy specialty food and beverage items in-person compared to 78% who said so about general groceries.

BI Intelligence is a subscription tech research service, covering the e-commerce, payments, and digital media industries. For full access to all our downloadable charts and reports, sign up for a free trial.

bii food beverage online preferences


SEE ALSO: The Surprising Demographics Of Who Shops Online And On Mobile

Join the conversation about this story »




Tags: , ,

Tuesday, July 29th, 2014 news No Comments

drag2share: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend

source: http://feedproxy.google.com/~r/businessinsider/~3/PNSQLAsR_iI/the-programmatic-ad-report-2014-7

Real TimeBiddingDigitalAdSales

Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.

These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the right price at the right time.

new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013.

In the report, BI Intelligence looks at the drivers of programmatic adoption, sizes up the programmatic market, and outlines the barriers that some advertisers and publishers face when adopting programmatic technologies.

Access The Full Report By Signing Up For A Free Trial

Here are some of the key takeaways from the report:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , ,

Thursday, July 17th, 2014 news No Comments

drag2share: THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend

source: http://feedproxy.google.com/~r/businessinsider/~3/PNSQLAsR_iI/the-programmatic-ad-report-2014-7

Real TimeBiddingDigitalAdSales

Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.

These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the right price at the right time.

new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013.

In the report, BI Intelligence looks at the drivers of programmatic adoption, sizes up the programmatic market, and outlines the barriers that some advertisers and publishers face when adopting programmatic technologies.

Access The Full Report By Signing Up For A Free Trial

Here are some of the key takeaways from the report:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags:

Tuesday, July 15th, 2014 news No Comments

drag2share: A Lot Of Men Would Rather Do All Their Shopping Online

source: http://feedproxy.google.com/~r/businessinsider/~3/M3D4oQOeR5w/many-men-prefer-to-do-all-their-shopping-online-2014-6

The conventional wisdom is that women drive shopping trends because they control up to 80% of household spending. However, men drive nearly as much e-commerce spending in the U.S. as women, a new report from BI Intelligence finds.

bii ecommerce attitudes

These findings suggest that men represent a huge opportunity for online retailers and e-commerce companies. Bricks-and-mortar stores that sell merchandise primarily for men are at particularly high risk of losing customers to online shopping alternatives. 

In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education and takes a look at what they’re shopping for, and how their behaviors differ. 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: ,

Thursday, July 10th, 2014 news No Comments

drag2share: Inside Narrative Science, The Artificial Intelligence Company That Could Put Journalists Out Of Work

source: http://feedproxy.google.com/~r/businessinsider/~3/KjKq2n5GE28/narrative-science-2014-7

Kris Hammond is chief scientist and co-founder of Narrative Science, a company that uses an artificial intelligence product called Quill to turn boring data and statistics into highly readable stories with a beginning, middle, and end.

The software can write stories with no bias, confusion, or cherry picking, accurately representing the truth based on the data you give it.

Hammond calls it “the most powerful AI system [he’s] ever built.”

“We looked at the world of media and data as it’s growing today,” he told us over the phone. “We saw the beginnings of dissatisfaction with big data and we saw ourselves as the solution. You don’t want spreadsheets, you want to be told.”

Narrative Science is spun out of technology coming out of Northwestern University, merging engineering and journalism. It’s all about content generation from raw data, using narrative structure as the driver.

The company’s AI product, Quill, can essentially turn numbers into stories: The box score from a baseball game becomes a written report of that game, for example, detailing player performance as if you were reading a sportswriter’s coverage in the newspaper.

Hammond said Quill works so well that it exceeded his team’s expectations.

“That’s rare,” Hammond told Business Insider. “We had a moment of pause and looked at it — what is the scope here?”

In the early days, Hammond said they used their software to “write” about any sport that could be expressed with numbers: baseball, basketball, soccer, and the like. It wasn’t long before they branched out from there.

://static2.businessinsider.com/image/53bb04eb6bb3f7ab52ef3441-975-468/screen%20shot%202014-07-07%20at%204.36.28%20pm.png” border=”0″ alt=”quill”>


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , ,

Monday, July 7th, 2014 news No Comments

drag2share: THE SNAPCHAT REPORT: Audience Numbers, Demographics, And Brands’ Early Marketing Efforts

source: http://feedproxy.google.com/~r/businessinsider/~3/b7ryNiXqxzc/a-primer-on-snapchat-and-its-demographics-2014-6

BII_Snapchat_Demo2

Snapchat has cultivated a unique identity as a smartphone-only social network and messaging platform focused around images and videos. The app has emerged as an everyday communication tool for millions of teens and young adults, particularly in the U.S. and Western Europe. 

Snapchat launched in September 2011, so it is not even three years old. But as BI Intelligence explained in a recent report, brands stand to gain a lasting advantage from adopting emerging social media early. 

In a new report from BI Intelligence, we provide an exclusive estimate of Snapchat’s monthly active users, and break down the app’s demographics to help brands and businesses decide whether they need to be on Snapchat. The app is definitely emerging as a key medium for targeted marketing and messaging aimed at teens and millennials. The report also spotlights the opportunities ahead, as users embrace new features like “Stories,” which are collections of videos and photos that don’t self-destruct. 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , ,

Sunday, July 6th, 2014 news No Comments

drag2share: BricksMortar Retailers Will Use Beacons To Combat The Showrooming Threat

source: http://feedproxy.google.com/~r/businessinsider/~3/QmWTXzRN_9c/bricks-and-mortar-retailers-will-use-beacons-to-combat-the-showrooming-threat-2014-6

bii smartphone ble beaconsBeacon deployment has begun in earnest.

LevelUp, one of the top mobile in-store proximity payments companies, recently installed beacons at select retail locations. London’s Regent Street, a top shopping destination, is being outfitted with beacons. And recently a new product emerged from beacon-maker Radius that can turn businesses’ Macs running OS X into iBeacon technology. 

At BI Intelligence, we’ve been closely tracking beacon development.

Beacons are extremely important to bricks-and-mortar retailers because they provide a way to deliver offers and notifications to consumers’ smartphones via a Bluetooth low energy (BLE) signal while they’re in-store. The devices provide a unique advantage for bricks-and-mortar  businesses as they continue to try to deflect the threat from e-commerce-only retailers. Beacons won’t keep people from using their smartphones to price compare — something Amazon’s Fire phone just made even easier — but they could send people the kind of incentives that will entice them to convert in-store.

In a recent report, BI Intelligence looks at what beacons are, how they work, and how the technology is revolutionizing the way devices can connect and interact with each other, and physical spaces. We also examine those industries poised to see the biggest investments in beacons, and why Apple’s debut of iBeacon has given beacon technology a huge boost.

Of course, it’s not as simple as a consumer simply having BLE-compatible smartphones. Consumers also need to opt-in to receive offers from merchants and have their location tracking turned on on the phone. But all the recent investment in beacons suggests that retail businesses see a huge upside in beacons. 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: ,

Friday, June 20th, 2014 Uncategorized No Comments

drag2share: Venmo Is The ‘Killer App’ That The Mobile Payments Industry Has Been Waiting For

source: http://feedproxy.google.com/~r/businessinsider/~3/woFxtWpIYkk/venmo-is-the-killer-app-that-the-mobile-payments-industry-has-been-waiting-for-2014-6

Venmo, owned by eBay’s PayPal unit, already channels as much volume in total dollar value of transactions as Starbucks’ successful mobile payment app, according to BI Intelligence’s estimates. It has taken Venmo less than two years to achieve the same volume as Starbucks. 

Mobile Transaction Volume

At BI Intelligence, we are regular users of Venmo. Here’s a look at how it works and why it’s seeing such a fast rise in adoption.

VENMO IS A MORE MOBILE-FRIENDLY VERSION OF PAYPAL: Venmo allows users to easily send money back-and-forth to one another for expenses like rent, restaurant and bar checks, and event tickets. Venmo is free to use and appears to be gaining the most traction with U.S. smartphone users in their late teens and twenties. It’s very popular on college campuses. 

venmo screenshot iphone compose

—!
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , ,

Thursday, June 19th, 2014 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing