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The Three Ds of CES TV

Source: http://www.engadget.com/2012/01/08/switched-on-the-three-ds-of-ces-tv/

Each week Ross Rubin contributes Switched On, a column about consumer technology.

tv The Three Ds of CES TV

The walls of Las Vegas casinos — devoid of clocks and windows — form chambers in which time loses its mastery over the existence of those who dwell within them. So is it too for the products on display at CES, which run the gamut from things currently in stores to concept products that may not materialize for years, if ever.

Nonetheless, with Mobile World Congress and the CTIA Wireless show still vying for the attention of handset introductions and Apple and Microsoft relying more on their own events for major PC OS announcements, television remains a staple of the show, with nearly all major U.S. brands having a presence on the show floor or off-site. At CES 2012, one can surely still expect a lot of focus on 3D television. Increasingly, though, three other “D”s are coming to represent the direction of television.

Continue reading Switched On: The Three Ds of CES TV

Switched On: The Three Ds of CES TV originally appeared on Engadget on Sun, 08 Jan 2012 09:30:00 EDT. Please see our terms for use of feeds.

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Sunday, January 8th, 2012 news No Comments

Android leads US market share, iOS may have stopped growing, RIM is still falling

Source: http://www.engadget.com/2011/12/14/shocker-android-grew-us-market-share-after-q2-ios-was-static/

npd dec 2011 Android leads US market share, iOS may have stopped growing, RIM is still falling

NPD just published its latest plotting of the great American smartphone OS rivalry, and although the report covers annual rather than quarterly trends, it’s perhaps more interesting to hold it up against the previous set of figures we saw — those for Q2 2011. Back then, Google’s OS had a 52 percent share, but these new figures suggest a marginally better performance of 53 percent between January and October. Meanwhile, iOS’s 29 percent share is identical to what we saw in Q2, hinting that its growth has slowed right down or even stopped. RIM’s share of the pie is 10 percent, compared to 11 percent in Q2, showing that the Summer flurry of new BB7 handsets like the Bold 9930 and Torch 9810 had little immediate impact. WP7 obstinately refuses to overtake Windows Mobile, although these figures are pre-Titan, while the doomed Symbian and webOS are barely clinging to life. Aside from all that, perhaps the only stats that are genuinely still shocking are those at the top of the column for 2006. Click below for further detail’s in NPD’s press release.

Continue reading Android leads US market share, iOS may have stopped growing, RIM is still falling

Android leads US market share, iOS may have stopped growing, RIM is still falling originally appeared on Engadget on Wed, 14 Dec 2011 08:41:00 EDT. Please see our terms for use of feeds.

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Wednesday, December 14th, 2011 news No Comments

Keeping the ‘app’ out of Apple’s TV

Source: http://www.engadget.com/2011/12/04/switched-on-keeping-the-app-out-of-apples-tv/

Each week Ross Rubin contributes Switched On, a column about consumer technology.

so pic 1322664504 Keeping the app out of Apples TV

Rumors continue to heat up that Apple will enter the television market next year, stepping up its Apple TV “hobby” into a greater revenue-generating vocation. The company would clearly like to repeat the kind of rousing success it has seen in smartphones. There, it entered a market at least as crowded and competitive as that for televisions whereas most of its Windows rivals have barely been able to eke out a few models with nominal share.

Indeed, the challenge is not as much about competition as commoditization. At first glance, this would be a curious time for Apple to enter the TV space. The HD and flat-panel transitions on which premium manufacturer brands and retailers once feasted has long passed. “Flat-panel TV” and “HDTV” are now just “TV.” And prices for smaller sets are settling into a range familiar to those who remember what they cost back in the heyday of CRTs.

What’s different, though, is that the state of the smart TV market looks strikingly like the smartphone market did before Apple’s entrance. The market essentially has “feature TVs” that present a few popular canned services (YouTube, Netflix, Hulu, Pandora, etc.) and “smart TVs” that are a fractured mixture of homegrown offerings (from companies such as Panasonic, Samsung, LG and Toshiba) and an experience-challenged licensed OS (Android from Sony and Vizio).

The company has clung to the idea of TV as a passive experience.

Continue reading Switched On: Keeping the ‘app’ out of Apple’s TV

Switched On: Keeping the ‘app’ out of Apple’s TV originally appeared on Engadget on Sun, 04 Dec 2011 20:24:00 EDT. Please see our terms for use of feeds.

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Sunday, December 4th, 2011 news No Comments

Is Android fragmented or is this the new rate of innovation?

Source: http://www.engadget.com/2010/05/22/entelligence-is-android-fragmented-or-is-this-the-new-rate-of-i/

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

A few weeks ago I sat down with the father of Android, Andy Rubin. Andy’s a super smart person, having done stints at Apple, General Magic, WebTV and Danger before starting the Android project. We talked about a lot of things, and we particularly spent time discussing Android fragmentation. I’ve written in the past about my concern that the Android platform is fragmenting much like desktop Linux has over the years, and the potential for the platform to turn into a patchwork of devices and vendor specific modifications that bear little relationship with each other. I’ve spent a lot of time thinking about my conversation with Andy, and I’ve rewritten this column more than a few times as a result.

Today, there are at least five different versions of Android on the market. Many of them are highly customized to allow for new features and device differentiation, but that same customization also makes it harder for vendors to update them to the latest versions. New releases and versions of Android are often outdated by newer versions in the span of just a few weeks. For example, the Nexus One when released was capable of running apps like Google Earth that devices such as the Droid could not, because it ran Android 2.0, not 2.1.Tablet vendors complain their Android offerings lack features such as Android Market because Google forbids them to install the marketplace app, forcing them to create proprietary alternatives. It would appear Android is indeed fragmenting — but perhaps there are other forces at work.

When I spoke with Andy, he pointed out there are several classical symptoms of platform fragmentation. First, older APIs no longer work and break in new releases. Second, multiple application marketplaces offer different applications that lack uniformity across platforms. Both of these are true when you look at desktop Linux. Neither are true of Android.

Continue reading Entelligence: Is Android fragmented or is this the new rate of innovation?

Entelligence: Is Android fragmented or is this the new rate of innovation? originally appeared on Engadget on Sat, 22 May 2010 20:21:00 EDT. Please see our terms for use of feeds.

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Sunday, May 23rd, 2010 news No Comments

ClickZ articles by Augustine Fou, PhD

Dr. Augustine Fou is Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has nearly 15 years of digital strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors.

Dr. Fou has provided strategic counsel on the use and integration of online marketing to clients such as AT&T, IBM, Intel, ExxonMobil, MasterCard, Unilever, Pepsi, DrPepper, Frito Lay, Taco Bell. KFC. Atari, Conde Nast, Hachette Filipacchi, Victoria’s Secret, Liz Claiborne, and others. He has served as expert witness on online payments for the Federal Reserve Bank of New York, and advised government agencies such as the Norwegian Trade Counsel, the Gouvernement du Quebec, Invest in Sweden Agency, and the Canadian Consulate.

Dr. Fou is an Adjunct Professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies. He also writes a monthly column for ClickZ’s Experts Columns on Integrated Marketing and is a frequent speaker and panelist at online and advertising industry conferences.

He started his career with McKinsey & Company and recently served as SVP, Digital Lead at McCann/MRM Worldwide. Dr. Fou completed his PhD at MIT at the age of 23 in the Department of Materials Science and Chemical Engineering.

Recent articles by Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply, Part 3
Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part (3 comments) Apr 1, 2010

The 22 Immutable Laws of Marketing No Longer Apply, Part 2
Why the laws of duality, the opposite, and others no longer hold true. Second in a three-part (1 comments) Mar 4, 2010

The 22 Immutable Laws of Marketing No Longer Apply
The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part (14 comments) Feb 4, 2010

10 Commandments of Modern Marketing
A list of the 10 rules every marketer should follow to meet consumer needs in (18 comments) Jan 7, 2010

Is Believing in Behavioral Targeting Like Believing in Santa?
Should we have grown out of our naïve belief in behavioral (25 comments) Dec 17, 2009

What’s Wrong With the Net Promoter Score
Three reasons why the Net Promoter score is a waste of (19 comments) Nov 19, 2009

How to Do Social Marketing in Heavily Regulated Industries
Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here’s (11 comments) Oct 22, 2009

A New Definition of ‘Digital’
Defining ‘digital’ as the collection of habits and expectations of today’s consumers — and what that means to (7 comments) Sep 24, 2009

Metrics, Metrics Everywhere
Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business (3 comments) Aug 27, 2009

Branding Today: Why It’s Ineffective, Irrelevant, Irritating, and Impotent
Brands must act on real-time consumer feedback to continuously develop awesome (51 comments) Jul 31, 2009

Advertising Does Not Create Demand, But…
It may help fulfill demand. Understand the (18 comments) Jul 2, 2009

Consumers Have Changed, So Should Advertisers
Five ways that consumers have irreversibly altered their expectations online and (7 comments) Jun 4, 2009

Social Media Benchmarks: Realities and Myths
Benchmarks to avoid and others to embrace. (5 comments) May 7, 2009

The ROI for Social Media Is Zero
If social marketing’s done right, the potential ROI could be infinite. Five tips to get you (51 comments) Apr 9, 2009

How to Use Search to Calculate the ROI of Awareness Advertising
Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales — and estimate the return on (4 comments) Mar 12, 2009

Social Intensity: A New Measure for Campaign Success?
A look at two metrics that online marketers should pay attention to today. And they are not frequency and (4 comments) Feb 11, 2009

Beyond Targeting in the Age of the Modern Consumer
Three tips for using “missing link” marketing to solve targeting’s Jan 15, 2009

Experiential Marketing
Consumers are savvy and informed; they won’t just take your word on a product. Experiencing the product is more important than (1 comments) Dec 18, 2008

Search Improves All Marketing Aspects
Search is much more than just an opportunity for marketers to push out another Nov 20, 2008

Social Commerce: In Friends We Trust
How to integrate social networks into your marketing (1 comments) Nov 6, 2008

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Sunday, April 4th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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