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Fujitsu demos ad transmission technology, sends info from TV to handset via smartphone camera (video)

Source: http://www.engadget.com/2012/10/02/fujitsu-ad-transmission-smartphone-camera/

Fujitsu demos ad transmission technology, sends info from TV to handset via smartphone camera video

Another easter egg at Fujitsu’s CEATEC booth was a system for transmitting coupons, URLs and other digital information from a TV screen to a user’s smartphone. We’ll back up a bit: the data ends up on-screen in the first place thanks to information embedded in light flashing at various levels of brightness (the frame rate is too quick to be detected by the human eye). Theoretically, when a viewer is watching a commercial, they’ll see a prompt to hold up their phone’s camera to the screen, and doing so will bring up a corresponding coupon or website on their handset — it takes about two to three seconds here for the recognition. The embedded information covers the entire panel, so users don’t need to point their device at a particular section of the screen.

In Fujitsu’s demo, pointing a smartphone at the TV pulled up a website on the phone. It only took about a second for the URL to pop up on the device, and there was no noticeable flickering on the TV itself (essentially, the picture looks identical to what you’d see on a non-equipped model, since your eye won’t notice the code appearing at such a high frequency). The company says this technology works at a distance of up to two or three meters. Head past the break to take a look at the prototype in action.

Gallery: Fujitsu Video Data Transmission hands-on

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Fujitsu demos ad transmission technology, sends info from TV to handset via smartphone camera (video) originally appeared on Engadget on Tue, 02 Oct 2012 16:42:00 EDT. Please see our terms for use of feeds.

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Wednesday, October 3rd, 2012 news No Comments

When Obama Runs For Re-Election, This Is The Chart He Will Use

Source: http://www.businessinsider.com/chart-of-the-day-when-obama-runs-for-re-election-this-is-the-chart-he-will-use-2012-2

We’ve run a version of this chart a few times, but after today’s jobs number, it looks even more stark…

Obama’s monthly jobs record is WAY better than what it was in the months before he took office.

In every commercial, he can just contrast his tenure with the period before it, and remind people how much better things are now.

Also worth noting that the 8.3% unemployment rate is the lowest is since Obama’s first month in office.

UPDATE: Obama used the chart!

chart of the day, unemployment rate, job growth, feb 3 2012

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Friday, February 3rd, 2012 news No Comments

Most Valuable Pitchman

Source: http://blog.compete.com/2011/10/25/tom-brady-most-valuable-pitchman/

I had been eagerly awaiting the start of the Patriots season since their heartbreaking loss at the start of the year. The first Monday night game in September I got to see my favorite team back in action, along with my favorite player. What I wasn’t expecting was to see Tom Brady off the field as well, advertising footwear during one of the game’s commercial breaks.

I loved the commercial, and not just because it made walking around aimlessly look incredibly cool. It brought a new dimension to a brand that I remember seeing only on girls walking around campus in the winter. Forgetting their origin as Australian surfers’ footwear, Uggs are now so tied to their classic boot look for the female demographic that I can’t imagine them breaking into the male market significantly.

Well after a month of walking around Boston seeing Brady’s image posted on buildings (and I’ve heard they’re in other cities, as well) I wondered what kind of boost the brand is getting from the campaign.

While the trend looks the same, with the traffic starting to pick up for the holiday season, uggsaustralia.com has a whopping 237,887 more unique visitors than it did in September last year, a 48% increase. There has been an overall increase in traffic year over year, but that difference was only 23% in July before the ad campaign started.

Also, more people online seem to be going to the site. The trend has steadily been on the rise, with some significant peaks since the commercial started airing in September.

The most important question, though, is what kind of effect is Brady having on driving the male demographic to the site? There isn’t a major increase during September, but it’s up 2% year over year in the male demographic. The beauty of the campaign is it may be targeting females just as much to get the shoes for their guys as gifts during the upcoming holiday season.

After all this, it’s still hard to tell if the campaign is having a significant effect—the next few months will give us a better idea.

But I think I might get a pair. If Tom wears them they must be cool, right?


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Friday, October 28th, 2011 news No Comments

YouTube Gets It, Will Allow Ad Skipping

Source: http://gizmodo.com/5576453/youtube-gets-it-will-allow-ad-skipping

There’s nothing worse than watching a 30-second ad to watch some 30-second clip of something the world inevitably finds funnier than you do. Google/YouTube are acknowledging this phenomenon of the consumer psyche and will introduce an ad-skip button this year.

The idea is as simple as this: If an advertiser’s commercial isn’t captivating enough to watch in its own right, it’ll be skipped by viewers. If viewers don’t watch the ad, Google doesn’t charge the advertiser.

Now I know what you’re thinking: Why would anyone watch an ad voluntarily? See exhibit A, the lead video in which the god of the infomercial, Ron Popeil, does his thing. The only way that 9-minute clip could be more captivating is to put ANOTHER 9-minute Ron Popeil clip in front of it.

This skippable ad model will inevitably lead to better ads—at least in terms of catering the online attention span—and, for those of us* with the libidinal fortitude to turn a blind eye on GoDaddy-esque BOOBIES BOOBIES BOOBIES teasers, a lot more free time. [WSJ via Fast Company]

* OK, maybe I don’t skip every such commercial. But I only** watch them to be educated enough to write about them on Giz.

** This is a flat-out fabrication***.

*** What sort of monster have I become?

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Wednesday, June 30th, 2010 digital No Comments

Padma Lakshmi makes sweet-and-savory love (pics) to …

My colleagues know I have argued against advertising’s ability to do “demand generation” — create need where there was none before. Instead I have always argued that advertising solves an awareness “missing link” for demand that was already there. In other words, a user has a need. Advertising puts a new product or a product that a particular user was simply not aware of before on his radar screen. And after further research, if the product fulfills that need he buys. Advertising rarely creates NEW demand. For example, we buy 4 quarts of milk per week because we have 2 kids. No amount of milk advertising will make us buy 5 quarts, because we simply don’t need it. Or, we’ve just bought a minivan. No amount of advertising, no matter how cool the family or the kids in the ad, will make us buy another mini van. If we just locked in health insurance this year, we are likely not to buy more or to switch, just because it is such a hassle. Make up more of your own examples.

But, I have to say, Carl Jr’s ad with Padma is really really making me want their bacon, barbecue sauce burger.  Or is it just ANY bacon, barbecue sauce burger? Or wait, is there even a Carl Jr around here? hmm ….. I guess I’ll just look at the picture some more…   🙂

Source: AdFreak

Padma devours fast food, Lindsay Lohan goes retro for Fornarina and vampire ads raise the stakes

March 30, 2009

-By Tim Nudd

padma-carls-jrfast-food-xxxx-padma-carls-jr

Carl’s Jr. serves it piping hot.

When we learned in February that Padma Lakshmi was filming a commercial for Hardee’s/Carl’s Jr., it didn’t seem likely that the Top Chef host would make as big a splash as Paris Hilton did with her infamous car-wash spot for the fast-fo.od company in 2005. But Lakshmi has actually put her own impressively suggestive mark on burger advertising with the new ad, in which she makes sweet-and-savory love to a Western-bacon deluxe on the front steps of a city apartment building. Paris Hilton, please pack your knives and go.

read more….

http://www.adweek.com/aw/content_display/news/agency/e3ie96e4a3e8c042db21628ca3995645a52

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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