community

Source: http://gizmodo.com/5879847/bribing-customers-to-get-five+star-amazon-reviews-is-a-new-marketing-low

We all read reviews and check star ratings on Amazon before we buy stuff. We’ve already seen that companies sometimes write reviews themselves, and they’re easy to spot by the way they’re written. But there’s a new trend among some less trustworthy Amazon sellers: bribing customers to write favorable reviews.

Accorrding to a report by the New York Times a compnay called VIP Deals has been offering its customers a complete refund on their purchase — while still allowing them to keep the item — in return for a review.

The product in question is a Vipertek brand premium slim black leather case for the Kindle Fire — a fairly lucrative market given how many Kindles were sold over the holidays. VIP Deals have been selling the case for under $10 plus shipping (the official list price was $59.99). The New York Times explains what customers experienced:

When the package arrived it included a letter extending an invitation “to write a product review for the Amazon community.”

“In return for writing the review, we will refund your order so you will have received the product for free,” it said.

While the letter did not specifically demand a five-star review, it broadly hinted. “We strive to earn 100 percent perfect ‘FIVE-STAR’ scores from you!” it said.

Apparently VIP deals has no web site and uses a mailbox drop in suburban Los Angeles as a return address, and last week had received 4,945 reviews on Amazon for a nearly perfect 4.9 rating out of five. Since, Amazon has removed the product page.

Speaking to the New York Times, Anne Marie Logan, a Georgia pharmacist, said: “I was like, ‘Is this for real?’ ” she said. “But they credited my account. You think it’s unethical?” Just a bit, Anne. Just a bit. [New York Times; Image: MikeBlogs]

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Friday, January 27th, 2012 Uncategorized No Comments

6 Charts About The Future Of Learning

Source: http://www.businessinsider.com/future-learning-charts-2011-12


This past summer, the Pew Research Center published a report on the “Digital Revolution and Higher Education.” The whole report is worth a read, but we’re drawn to the charts. Here are a few.

In these, only 15% of college presidents said that most of their students have taken a class online. But half think that 10 years from now, most students will take classes online.

Interestingly, college presidents see a greater educational value for online learning than the general public. Some 51% of college presidents polled said online courses offer an equal educational value, compared to classroom courses, versus just 29% of the public.

Pew education charts

Here, we start to see which types of colleges are leading the way in online learning: community colleges and less-selective colleges. Those trends are expected to lead the way, with 4-year private school presidents considering their undergrad student bodies the least likely to be taking online classes.

Pew education charts

Not surprising: 62% of college presidents think that more than half of student textbooks will be entirely digital in 10 years. Only 7% of college presidents think that less than 25% of student textbooks will be entirely digital.

Pew education charts

What’s helping that trend? Apple’s iPad. Here’s a bonus chart from Kleiner Perkins’ Mary Meeker showing just how fast the iPad is gaining steam relative to the iPhone and iPod.

iPad shipment in its first six quarters

More from our special report on The Future of Learning:

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Tuesday, December 13th, 2011 news No Comments

Android continues to boom, RIM and Microsoft decline

Source: http://www.engadget.com/2011/12/05/comscore-android-continues-to-boom-rim-and-microsoft-decline/

Numbers, numbers, numbers. ComScore is back with a few more of them, this time covering the mobile market during a three-month average period ending in October. The results aren’t going to shock you: Android not only continues to dominate the market, it’s on the up-and-up. Out of 90 million smartphone users in the US, Android held strong at 463 percent (up from 41.9 between May and July). Apple bumped up a full percentage point, while RIM’s BlackBerry OS took the largest fall from 21.7 to 17.2 percent. What about Windows Phone? Microsoft’s mobile OS fell slightly from 5.7 to 5.4. Moving from mobile platforms to OEMs, Samsung was still the top vendor at 25.5 percent, though it didn’t grow or diminish that number. Rounding out the top five was LG (20.6 percent), Motorola (13.6), Apple (10.8) and RIM (6.6). If more numbers are what you crave, check out the full press release — as well as another chart — after the break.

Continue reading ComScore: Android continues to boom, RIM and Microsoft decline

ComScore: Android continues to boom, RIM and Microsoft decline originally appeared on Engadget on Mon, 05 Dec 2011 15:22:00 EDT. Please see our terms for use of feeds.

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Monday, December 5th, 2011 news No Comments

The Days of Single Purpose Devices Are Numbered – Digital Cameras vs Cameraphones

With the proliferation of smartphones like the iPhone 3G, 3GS, 4, 4S and android devices, users now have digital cameras with them at all times. These digital cameras shoot 5 megapixel – 8 MP still shots and 720p or even 1080i HD video. Furthermore, their built in GPS automatically attaches geolocation information to images and videos.
As can be seen in the charts published by Flickr below, the Apple iPhone 4 has already shot past other major cameras from Nikon and Canon to be the most popular overall camera in the Flickr Community. With additional more detailed data, the Apple iPhone 4 (both 4 and 4S) has an average daily users count of 5,798 while the 2 most popular Canon point and shoot cameras (S95 and SD1100S) have a combined average daily users count of 980.  The iPhone has about 5x the activity.
Flickr Most Popular Cameras List – November 28, 2011.
2011-11-28 Flickr Most Popular Cameras.png
U.S. Smartphone Penetration

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Monday, November 28th, 2011 news No Comments

Appcelerator developers warm to Windows Phone, give BlackBerry the cold shoulder

Source: http://www.engadget.com/2011/11/15/appcelerator-developers-warm-to-windows-phone-give-blackberry-t/

As the year winds to a close, it seems that developer sentiments have shifted since we last checked in with Appcelerator and its opinionated community of coders. In a survey performed in conjunction with IDC, the results suggest a steady interest to develop for smartphones and tablets of the iOS and Android variety, but also reveal a punctuated surge in enthusiasm for Windows Phone. The platform experienced an eight percent uptick since last quarter, with developers citing Nokia’s involvement as a primary motivating factor. While Microsoft’s OS still lags significantly behind the front-runners, it has significantly separated itself from other competitors. For instance, interest in BlackBerry smartphones fell by seven percent, to roughly half that of Windows Phone. It should be noted that this survey doesn’t reflect the development community as a whole, but merely of Appcelerator Titanium users — if you’re curious, the product is a cross-platform development environment for mobile apps. While the 2,160 respondents may not perfectly represent reality, we wouldn’t be surprised if they were darn close.

Appcelerator developers warm to Windows Phone, give BlackBerry the cold shoulder originally appeared on Engadget on Tue, 15 Nov 2011 10:47:00 EDT. Please see our terms for use of feeds.

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Tuesday, November 15th, 2011 news No Comments

Social Gaming Network OpenFeint Coming to Android

Source: http://gizmodo.com/5581997/social-gaming-network-openfeint-coming-to-android

Social Gaming Network OpenFeint Coming to AndroidGood news for Android users who are miserable due to the limited game selection on their devices: Social gaming network OpenFeint is coming to Android and it’ll hopefully encourage development of more games for the mobile operating system.

OpenFeint To Bring World’s Largest Mobile Gaming Developer Community To Google’s Android Platform

Mobile Social Games Network’s Expansion to Android will Accompany Titles from Glu Mobile, Digital Chocolate, And Hudson Entertainment.

Burlingame, CA – July 8, 2010 – OpenFeint, the leading mobile social gaming ecosystem for iOS devices, today announced that its 9,200 member game developer community with thousands of published games will soon have a complete solution to thrive in the Android apps economy. Launching later this summer, the company’s complete solution will include its de facto standard SDK, a game discovery store and mobile payment options. It will also include high quality content from leading publishers Astraware, Digital Chocolate, Glu Mobile, Hudson Soft and independent studios like Distinct Dev (Moron Test), ustwo (Dot Dot Dot), Pik Pok (Flick Kick Football) and RocketCat Games (Hook Champ).

With a strong set of partners at launch, OpenFeint’s ecosystem provides Android users the most compelling way to discover and buy high quality online games. In addition to incorporating Google Checkout and leading community features into its developer SDK, OpenFeint will extend its wildly successful Game Spotlight discovery app to Android. Interested parties can register at www.openfeint.com/developers/android for details as they emerge.

At the same time, OpenFeint continues to invest in and expand its efforts on Apple’s iOS devices and maintains the largest mobile social gaming ecosystem on that platform with over 28 million users and a presence in over 2,200 live games.

“Android is an evolving gaming platform that will greatly benefit from OpenFeint’s industry leading online gaming and community technologies,” said Niccolo de Masi, CEO of Glu Mobile. “OpenFeint is leading the charge for game developers on Android, helping simplify and improve the game discovery and purchase process for players on the platform.”

OpenFeint also announced that its expansion to Android is backed by a recent strategic investment by leading Chinese online gaming company, The9. This marks the path for a significant expansion for the company as it rolls out its cross platform strategy. As always, OpenFeint will remain open source and free for both developers and players.

“OpenFeint continues to demonstrate leadership and innovation in building community technologies which drive considerable discovery and monetization for publishers,” said Jason Loia, COO of Digital Chocolate, one of the industry’s most highly-rated publishers of mobile and social games. “We are excited about their entry into the Android ecosystem and we look forward to partnering with them to bring the best gaming experience to the Android platform.”

With over 160,000 Android powered devices shipping daily, Google’s mobile platform is growing rapidly and leading game developers recognize the tremendous opportunity to bring quality content to the platform.

“This is a big step for OpenFeint and an even bigger step for Android as it becomes a serious mobile gaming platform,” said Jonathan Goldberg, Analyst at Deutsche Bank Equity Research. “OpenFeint ushered in mobile online gaming for iOS devices and we think they’ll lead the revolution on Android.”

OpenFeint also re-affirmed its continued commitment to the Apple iOS device community where thousands of games are in development and several games are approved in the App Store daily with OpenFeint enablement.

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Friday, July 9th, 2010 news No Comments

Why the power of the people is the only way to go

When the founder of Wikipedia and/or a small team of volunteers deletes purportedly “pornographic” images per their right, activists and others have a problem with that — even ones who support the concept. But in an automated system (where when enough members of the community click “flag as inappropriate” the content is removed) the community has spoken and the community has policed itself — the way Flickr, YouTube, and Amazon (flagging inappropriate reviews) do it.

Dispute brews over pornographic images on Wikimedia

A row over sexually explicit content on the web encyclopaedia Wikipedia and related sites has escalated.

Co-founder Jimmy Wales has given up some of his site privileges following protests by contributors angered that he deleted images without consultation.

Source: http://news.bbc.co.uk/2/hi/technology/10104946.stm

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Monday, May 10th, 2010 digital 1 Comment

Who Wants In Google’s Experimental Fiber Network? (Map)

Source: http://gizmodo.com/5504381/who-wants-in-googles-experimental-fiber-network-map

Who Wants In Google's Experimental Fiber Network? (Map)The short answer? Everyone wants in Google’s experimental 1Gbps fiber optic network(s). The company received “1,100 community responses and more than 194,000 responses from individuals” after announcing their plans. And these requests span the entire US.

(Each small dot you see on this map represents the response from local government. Each big dot represents communities with over 1,000 respondents.)

Some may see this map as people hungry for fiber; I just see it as people hungry for Google. How many communities would beg big businesses like Walmart to set up shop, not just in some lot, but in their very infrastructure—especially knowing that whatever service there is will be in beta? [Google]

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Monday, March 29th, 2010 charts No Comments

Twenty-four telecom operators unite to form Wholesale Applications Community

Source: http://www.engadget.com/2010/02/15/twenty-four-telecom-operators-unite-to-form-wholesale-applicatio/

Big doings over in Barcelona today. Twenty-four telecom operators, with the support of the GSMA and three major hardware manufacturers, have formally announced they will come together to form the Wholesale Applications Community. Essentially, the goal of the alliance will be to create a viable, cohesive and open industry platform for mobile app developers. Members of the Community will include AT&T, China Mobile, China Unicom, Deutsche Telekom, NTT DoCoMo, Orange, TeliaSonera, Sprint, Verizon Wireless, and Vodafone among others, and they’ll be supported in their endeavors by LG, Samsung and Sony Ericsson. The total customers of the group is about 3 billion, giving WAC (our name) some considerable — albeit theoretical for the moment — power. The group plans to work on coming up with a standard for working across platforms over the next twelve months. WAC’s website just went live a bit ago — there’s a link to it below — and the full press release is after the break.

Continue reading Twenty-four telecom operators unite to form Wholesale Applications Community

Twenty-four telecom operators unite to form Wholesale Applications Community originally appeared on Engadget on Mon, 15 Feb 2010 05:06:00 EST. Please see our terms for use of feeds.

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Monday, February 15th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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