comparison
Where The iPad Fails In Comparison To A Normal Computer (AAPL, MSFT)
Source: http://www.businessinsider.com/chart-of-the-day-tablet-vs-desktop-2012-10
We teamed up with SurveyMonkey to find out how people use their tablets versus how they use laptops/desktop computers. As the iPad becomes more and more popular, we want to know what people feel like they can’t do with it compared to a traditional computer.
According to our survey, tablets like the iPad are most useful for surfing the web, reading news, social networking, and playing games. It’s about tied with traditional computers for email. What is a traditional computer better at? Banking, shopping, creating documents, and doing work related activities.
(Also, for what it’s worth 73% of the people that responded to the survey said their tablet was an iPad.)
Follow the Chart Of The Day on Twitter: @chartoftheday
45% of Customers Influenced to Ditch Store by 2.5% Online Discount
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device, details GroupM Next in an August 2012 report. At a discount of 5%, 60% of customers would leave, while at a 20% discount, 87% of shoppers would be [...]
Marketing Costs Normalized to CPM Basis for Comparison
Comparing costs of various media channels, on a CPM basis – cost per thousand impressions basis.
SOURCE: http://www.clickz.com/clickz/column/2126376/newspapers-money-online
SOURCE: http://www.handmadeology.com/etsy-ad-pricing-comparing-them-to-the-competition/
UPDATED: January 30, 2013. See also Comparative Media Costs Offline and Online
Flu Season, Visualized
Source: http://www.popsci.com/science/article/2012-02/numbers-flu-season-visualized
See the infographic in full here.
Hate To Be Rude, But Facebook Is Not The Next Google. It’s Not Even Close (GOOG)
Information about Facebook’s 2011 revenues and operating profits leaked last week, just ahead of this week’s expected IPO filing.
If CNBC’s reporting is accurate, the numbers are disappointing for a company that’s supposed to be valued at $75 billion to $100 billion when its shares start trading.
Revenues came in at $3.8 billion, less than an expected $4+ billion. Operating profits were $1.5 billion, less than an expected $2 billion.
Facebook’s results look particularly disappointing in comparison to Google’s first seven years of business. We’ve drawn out that comparison below.
The comparison is actually worse than it looks. Remember, Google was born at time when Internet usage, and online ad spending, wasn’t even half of what it is today.
The fact is, Facebook is a huge consumer hit – 850 million people us the site each month – but it’s ad products are not, really.
Google’s ad products are business magic. Consumers see ads for products that they literally want to see.
So far, Facebook hasn’t found that kind of magic. Investors looking at Facebook’s S1 filing this week will have to wonder if it ever will.
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
See Also:
Apple still owns tablet market, but Android narrows the gap
Source: http://www.engadget.com/2012/01/26/strategy-analytics-apple-still-owns-tablet-market-but-android/
Continue reading Strategy Analytics: Apple still owns tablet market, but Android narrows the gap
Strategy Analytics: Apple still owns tablet market, but Android narrows the gap originally appeared on Engadget on Thu, 26 Jan 2! 012 03:4 5:00 EDT. Please see our terms for use of feeds.
Permalink 
Apple Insider | 
Strategy Analytics | Email this | Comments
The Smartphone Is Becoming A Goliath In The Retail Industry
Source: http://www.businessinsider.com/how-smartphones-are-revolutionizing-the-shopping-experience-2011-11
A study by the Times finds many retailers–including major ones like Best Buy, Nordstrom and Amazon–offer the most promotional deals for smartphones, which generate millions, if not billions, in revenue.
Amazon, for example, will make $5.37 billion in sales through mobile devices by year’s end, according to a recent survey by Internet Retailer.
Flash deal and group-buying sites are also jumping on board with mobile-exclusive deals of their own. Gilt Groupe, for example, started offering special holiday promotions on Friday, November 25 at 6 a.m.
Surprisingly, it’s bricks-and-mortar stores who will be making the biggest mobile-deal push. One of the main reasons is because they must compete against the growing consumer trend of using price comparison apps, says Time Moneyland’s Brad Turtle. These apps let you scan an item, compare retailers’ prices and read product reviews, which have become increasingly popular in the last year.
What’s funny, though, is how many retail stores started arming their salespeople with the same equipment. Reuters reports that companies like Lowe’s, Best Buy and Toys R Us gave their people smartphones of their own to research products, check rival’s prices and even make purchases.
More than 40 percent of retailers now have a policy of competing against lower online prices through mobile phones, according to the research firm RSR.
Lowe’s alone is using over 42,000 Apple iPhones and distributing them to 1,700 of their stores.
With the equipment, employees can engage customers more effectively by using iPhones to track down the same information consumers are tracking. They’ll also be able to quickly see if products are in stock, or still available on the website or at another nearby store.
Some companies are also allowing their employees to either match or beat prices that a consumer finds somewhere else on their phone—good news for the consumer.
Check out 8 amazing and free phone apps to help you save >
Please follow Your Money on Twitter and Facebook.
Join the conversation about this story »
See Also:
- Here’s Why Cyber Monday Will TROUNCE Black Friday
- Infographic: Which Cities Spent The Most On Black Friday?
- Cyber Monday Is Just Another Hyped-Up Marketing Gimmick
—
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
Fight!
Source: http://blog.compete.com/2011/10/26/tumblr-vs-wordpress-vs-blogger-fight/
Image from: Digital Genetics/Shutterstock
Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the writing on the wall and is now pivoting in a new direction. But I thought it would be good to take a look at how Tumblr fairs against the larger, more established blogging networks – namely WordPress.com and Blogger.com (now part of Google).
In terms of unique visitors, there isn’t any comparison – WordPress continues to dominate. Blogger has seen attrition in their numbers and has now fallen to third place (maybe the recent move to integrate Blogger into Google+ will help here).
In terms of visits, while Tumblr passed Blogger more than a year ago, it has now moved into a tie with WordPress.
But while Tumblr has many fewer unique visitors, those visitors are viewing a lot of pages. In fact, Tumblr is now completely dominating WordPress and Blogger in this area.
And in terms of attention, Tumblr is once again dominant.
I think the reason for the higher level of engagement on Tumblr (as measured in Page Views and Attention) probably comes down to a couple of key properties of Tumblr:
1. Tumblr functions more like a social network – thus people that use Tumblr tend to also subscribe/follow other Tumblrs – creating a strong network effect.
2. Cross-blog tagging – this brings a bit of Twitter to the blog network – allowing people to easily aggregate content, by tag, across blogs. This also, no doubt, aids in content discovery.
3. Tumblr reduces barriers to publishing content – unlike a traditional blog, where people feel the need to provide richer content, Tumblr tends to encourage simple posts.
What do you think? Are you using Tumblr now in place of other blogging networks? How do you decide which one to use, and for what purpose?
—
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
US consumers purchase $55 million worth of 3D TVs and Blu-ray players, despite the glasses
Source: http://www.engadget.com/2010/06/25/us-consumers-purchase-55-million-worth-of-3d-tvs-and-blu-ray-pl/
It’s early days yet, but NPD claims that revenue from US sales of 3D TVs and standalone 3D-capable Blu-ray players has exceeded $55 million in the first three months of availability. Mind you, this steady growth comes despite the absence of some major players. While that number might sound big, it’s tiny in comparison to the total number of TVs sold each month in the US and, according to our friend Ross Rubin, executive director of industry analysis at NPD, sales are expected to remain small throughout 2010. Regarding those much maligned 3D glasses, only 10% of those surveyed by NPD cited “looking silly” as a main concern. Instead, the biggest concern was not having enough glasses on hand for everyone looking at the set. A concern driven by cost, undoubtedly, and a dearth of survey participants from New York’s trendy Lower East Side.
Disclaimer: NPD’s Ross Rubin is a contributor to Engadget.
US consumers purchase $55 million worth of 3D TVs and Blu-ray players, despite the glasses originally appeared on Engadget on Fri, 25 Jun 2010 06:58:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | Comments
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Tags
Popular Posts
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- 3G calling, no registration, and totally free
- AOL's Plan To Steal TV Ad Dollars Is Totally Working
- The Top Endorsement Earners In Each Sport
- drag2share: The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE BRIEF]
- Groupon launches Breadcrumb iPad app, vows to not be a typical POS
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
Published Articles by Dr. Augustine Fou
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
Pages
Archives
- May 2013 (66)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
