competitor

How Facebook’s New Payment Product Can Help Advertisers

Source: http://www.businessinsider.com/how-facebooks-payment-product-can-help-advertisers-2013-8

Mark Zuckerberg

Thursday, reports emerged that Facebook was testing a new payment product, allowing users to purchase items within the website or app only with a Facebook ID and password, that analysts described to All Things D as “a dead on competitor of PayPal.”

But Josh Constine at TechCrunch believes that the new product can actually work in conjunction with PayPal  its real goal is to show brands their ads’ ROI.

Constine writes:

Rather than collecting fees, Facebook’s payments test will give it data about whether your ad clicks lead to revenue for advertisers. Say you got that e-commerce app through a Facebook ad whose click cost the app $0.25. If you then make a $20 purchase using the Facebook info fill-in option, Facebook can then report back to the advertiser that their ad buy earned them a return on investment.

Facebook is consistently trying to make the site more retailer-friendly. It tested a “Want” button, which has a stronger purchase call to action than a “Like” button, and brands have also experimented with Facebook stores.

 

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Friday, August 16th, 2013 news No Comments

15% Of Facebook Users Would Pay A Monthly Fee To See No Ads (FB)

Source: http://www.businessinsider.com/15-of-facebook-users-would-pay-a-monthly-fee-to-see-no-ads-2013-7

facebook money

Facebook’s ad business might be doing well but according to a new poll by Greenlight, the social media platform is missing out on an untapped revenue stream.

Fifteen percent of Facebook users said they would pay a monthly fee to see no ads. And 8% asked even offered to dole out between $5 and $10.

With 1.15 billion active users a month, that’s a pretty big segment.

This survey comes after Twitter co-founder Biz Stone suggested that the competitor launches Facebook Premium, an ad-free network that would charge $10 a month. That would bring in about $1 billion in revenue.

Facebook, however, has consistently assured users that it would never charge for its service.

Furthermore, Facebook’s Q2 2013 earnings exceeded expectations with its mobile ad revenue skyrocketing to $656 million, up from $375 million in Q1. It probably won’t be jeopardizing its ad business any time soon.

 

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Thursday, July 25th, 2013 news No Comments

Poor Mobile App Experience Would Drive 1 in 3 to a Competitor

Source: http://www.marketingcharts.com/wp/interactive/poor-mobile-app-experience-would-drive-1-in-3-to-a-competitor-27846/

56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app, per results [download page] from a global Compuware survey. And app users seem none too forgiving: only 16% would give an app 2 or more attempts if it failed to work. Reactions to a poor experience range […]

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Friday, March 15th, 2013 news No Comments

Google Served 2B Video Ads in Feb 2013 Facebook Serves 120B Display Ads Per Month

Google Served 2.2B video ads in February 2013.
comScore-top-10-video-ad-properties-in-feb-mar2013
Facebook serves an estimated 114B display ad impressions per month
The research, by comScore, estimates that Facebook now has 31.2% of U.S. advertising display impressions, up from 25.9% in the fourth quarter of 2010 and 15.6% in Q1 2010. At the current pace, Facebook will easily surpass 1 trillion impressions for the year.The total number of U.S. impressions was 1.1 trillion for the first quarter. Facebook’s closest competitor is Yahoo’s network of sites, which claimed 10.1% of the market.

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Friday, March 15th, 2013 news No Comments

CHART OF THE DAY: Apple’s Disappointing Quarter In Context (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-apple-disappointing-quarter-2013-2

The sentiment around Apple has gotten so negative, you can forget how amazing the company is actually doing. This chart from Statista puts it in context.

Apple was the most profitable company in the world last quarter. In terms of tech companies, it’s more than twice as profitable as the nearest competitor, Microsoft.

That last one is a telling comparison, though. It’s not all about profits. It’s about future growth, and future products. Microsoft has always been an insanely profitable company. It’s been left for dead by investors and the cool kids in Silicon Valley because it whiffed on mobile.

Apple hasn’t whiffed on the next big thing. But there seems to be a fear that it’s not going to nail the next big thing. (Or, perhaps more reasonably, the next big thing won’t be as profitable as the iPhone.)

So, even though Apple had gigantic profits last quarter, the stock is still down. But, still, they are seriously gigantic profits.

Chart of the day shows Apple's disappointing quarter in contect, February 2013

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Saturday, February 9th, 2013 news No Comments

BlackBerry 10 Isn’t Likely To Become A Serious Competitor To iOS Or Android

Source: https://intelligence.businessinsider.com/welcome

smartphone market share

The mobile platform wars just became a bit more complicated.

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Thursday, February 7th, 2013 news No Comments

Facebook Is Launching a Numberless "Social Calling" Service

Source: http://gizmodo.com/5962449/facebook-is-launching-a-numberless-social-calling-service

Facebook Is Launching a Numberless "Social Calling" ServiceTechCrunch is reporting that Facebook is teaming up with carriers to provide a “social calling” service. Initially striking up a deal with French carrier Orange, it seems the service will allow friends to make voice calls without knowing each other’s numbers.

The service will apparently allow users to make calls from mobile and desktop flavors of Facebook, using ties on Facebook, rather than possession of a phone number, to allow calling. It’ll also apparently support group calls, too.

The service will be powered by Orange’s new IP-based call app Libonalready available on iOS—which is effectively a mobile Skype competitor. The Facebook social calling service is planned to go live in France during the summer of 2013. Orange’s reach spreads far and wide across Europe, though, so it seems likely that the service’s tentacles will spread.

It remains unclear how quickly that will happen, of course, and whether or not Facebook plans to roll it out internationally any time soon. It’s also not clear how consumers will embrace the news: while there’s certainly a shift towards voice calls being made online, the idea of any Facebook contact calling at will is maddening even in theory. [Tech Crunch]

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Wednesday, November 21st, 2012 news No Comments

Facebook Is Launching a Numberless "Social Calling" Service

Source: http://gizmodo.com/5962449/facebook-is-launching-a-numberless-social-calling-service

Facebook Is Launching a Numberless "Social Calling" ServiceTechCrunch is reporting that Facebook is teaming up with carriers to provide a “social calling” service. Initially striking up a deal with French carrier Orange, it seems the service will allow friends to make voice calls without knowing each other’s numbers.

The service will apparently allow users to make calls from mobile and desktop flavors of Facebook, using ties on Facebook, rather than possession of a phone number, to allow calling. It’ll also apparently support group calls, too.

The service will be powered by Orange’s new IP-based call app Libonalready available on iOS—which is effectively a mobile Skype competitor. The Facebook social calling service is planned to go live in France during the summer of 2013. Orange’s reach spreads far and wide across Europe, though, so it seems likely that the service’s tentacles will spread.

It remains unclear how quickly that will happen, of course, and whether or not Facebook plans to roll it out internationally any time soon. It’s also not clear how consumers will embrace the news: while there’s certainly a shift towards voice calls being made online, the idea of any Facebook contact calling at will is maddening even in theory. [Tech Crunch]

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Wednesday, November 21st, 2012 news No Comments

Facebook DOMINATES Google+, Tumblr, And Pinterest (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-facebook-dominates-google-tumblr-and-pinterest-2012-2

Facebook is absolutely dominating other social networks — with users spending more than 6 hours on the site for the month of January, according to a report by the Wall Street Journal.

comScore released some new data on social media site usage for the month of January. The next closest competitor is Tumblr — where users only spent about an hour and a half in January.

chart of the day, avg time spent on social media sites, feb 28 2012

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Wednesday, February 29th, 2012 news No Comments

AT&T Is Going To Try To Blow Away Amazon’s Cloud (AMZN, T)

Source: http://www.businessinsider.com/amazon-has-got-yet-another-new-cloud-competitor-att-2012-1


mushroom cloud

There’s already no shortage of companies with their own “clouds” trying to blow up Amazon’s popular web services.

Now AT&T will too.

On Monday AT&T announced  AT&T Cloud Architect, which it describes as “a developer-centric cloud platform providing storage and infrastructure as-a-service.” Sound familiar? It should. That’s what Amazon’s Web Services does, as does Microsoft Azure, IBM’s SmartCloud, Red Hat’s OpenShift and countless others.

AT&T has promised that it’s new cloud will support multiple flavors of Linux (CentOS, Debian, Fedora, Red Hat) as well as Windows Server.

AT&T was vague as to when its cloud would be available, saying that it would be turned on sometime in the next few weeks, reports Ars Technica.

The news is significant for another reason. AT&T is choosing OpenStack to build its cloud, making it the first carrier to join the OpenStack consortium. OpenStack is an open-source cloud architecture project based on a collaboration between NASA and hosting company Rackspace. It’s not the only open source cloud architecture, but it is the one that seems to be winning the most support with the most important participants.

Having the cloud industry settle on one architecture is good for enterprise customers. It ensures they won’t get stuck with one cloud vendor. They can move their applications more easily between multiple clouds built with the same technology.

That’s the heart of the complaint thrown at Amazon by competitors like Rackspace. They say Amazon’s proprietary technology makes it hard for customers to move.

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Tuesday, January 10th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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