Instead of trying to turn all of its 90 restaurants into destination eateries, luxury hotel chain Four Seasons is taking a different approach to promote its dining venues.
The company just launched a new website called Taste, which is basically a Pinterest knockoff that showcases restaurants, chefs, and recipes at the Four Seasons.
In one section called “1 Ingredient, 3 Ways,” Four Season’s chefs will create recipes centered around (what else?) specific ingredients, and visitors can then vote on which version they like best.
There’s also a unique learning component featuring a flavor profile on the ingredient, what region it comes from, its taste, benefits, and the ways it can be prepared.
The company is banking on people discovering Taste not only through the Four Seasons’ website, but through searches such as, “What can I make tonight with apples?” It sees the website as a useful tool, while also connecting visitors with its chefs, restaurants, and ultimately its brand, we learned at a launch event for the website at the Four Seasons New York this week.
In essence, the Four Seasons is building an interactive epicurean community that is also spreading its desired image as an food-oriented hotel, one website click at a time.
Internet Explorer 10 on Windows 8 won’t be the first major browser to pack a “do not track” component, but it’ll be the first to have it switched on by default. Though Microsoft doesn’t yet support the feature on its own websites, it plans to help hammer out the protocols by cooperating with industry, government and standards organizations in the months ahead. With Twitter’s support for the measure, the crew in Redmond isn’t the only one kicking the privacy ball forward. The Digital Advertising Alliance, however, isn’t pleased with the development, in no small part because it struck a deal with the White House to honor “do not track” so long as it’s not a default setting. Despite the move, Microsoft said it hopes users will choose to share their data with advertisers to receive more relevant advertising. Hit the more coverage links for added details on Microsoft’s feather ruffling.
[Image credit: Tomas Fano, Flickr]
Microsoft sets ‘do not track’ as default on IE10, ruffles feathers originally appeared on Engadget on Fri, 01 Jun 2012 06:42:00 EDT. Please see our terms for use of feeds.
Australia’s Great Barrier Reef is the largest natural coral formation on Earth and you’ll soon be able to see it in all its glory—from your desk.
The Catlin Seaview Survey, a collaboration between Google, the University of Queensland, and the Caitlin Group, will perform a diagnostic on the reef system’s health via a panoramic underwater photographic and video survey. The program has already taken some preliminary surveys, though the group plans to undertake the projects main component—three surveys begin at 20 points around the reef—in September.
Images will be captured by a 360-degree camera (actually four conveniently positioned fish-eye lens SLR’s) affixed to the front end of an Diver Propulsion Vehicle (DPV) for shallow surveys, and robotic subs for surveys between 30 and 100 meters. The group hopes to also study how and if the migratory behavior of tiger sharks, green turtles and manta rays has been affected by global warming.
Starting today Internet users should be able to access these images via Google Street View and will also be able to watch video of each study section on YouTube. [University of Queensland via New Scientist]
Image: Caitlin Seaview Survey
The $500 16GB, Wi-Fi only iPad costs Apple less than half that to build, according to a recent component breakdown from iSuppli. And for the 64GB 3G iPad, Apple clears nearly $500 in profit. Here’s how it breaks down:
Apple iPad Estimated Bill-of-Materials and Manufacturing Cost Analysis:
This will no doubt be updated once iSuppli and others are able to do a teardown of an actual device, but those estimated profit margins are pretty stunning, particularly on the higher-end models. iSuppli also points out that the 32GB versions of the iPad only cost $30 more to make than their 16GB counterparts, yet retail for $100 more—a good indication that that’s where they expect the sweet spot to be in the market.
The following article by Glenn Gabe – Track Flash In Google Analytics – deserves special mention because of the large number of all-flash websites out there, especially all the sites made for big brands. Most of them have not been properly or completely indexed by search engines because of their use of Flash. With GAforFlash, user interactions with the Flash site can be properly tracked and analyzed. The 2-part series explains how to deploy GAforFlash properly and gives examples of what can be tracked.
Part 2 – deploying GAforFlash
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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