computer

How Tablets Will End The PC’s Dominance In The Enterprise Market

Source: https://intelligence.businessinsider.com/welcome

The personal computer has met its match: the tablet. Ever since Apple launched the iPad in 2010, tablets have undermined the market for laptops and netbooks, and PC sales have been flat.

Through all this, PCs managed to maintain one stronghold: the enterprise market. But even in the enterprise, the tablet has now risen to challenge the PC. 

There is no longer any doubt that tablets are making inroads as work devices. The question is how the tablet advance will unfold. Will tablets create a brand new market for a “third device” that employees will use together with their PCs and smartphones, or will tablets cannibalize PCs by replacing them? 

The answer is that both trends will occur. 

  • Tablets will become a new third device for workers who already have company-issued PCs and mobile phones. These workers will use the cloud to sync their data across devices.
  • Tablets will completely replace PCs for many workers such as sales staff that don’t require the processing power of stationary, desktop PCs. 
As tablets push into the enterprise, there will be new business opportunities for certain well-positioned players in the mobile ecosystem.  
  • The enterprise is Microsoft’s main opportunity to challenge Apple and carve out a place for Windows 8 as a mobile platform. 
  • As tablets proliferate in enterprise settings, developers and startups will find a deep and lucrative niche for new apps. Currently, few developers are leveraging tablets’ natural advantages as employee and productivity tools. 

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The Tablet Market In Numbers

biifBefore we get into the specific role of tablets in office settings, let’s take a look at the overall tablet market and compare it to the PC market.

Worldwide sales of tablets hit 65 million in 2011, according to BI Intelligence estimates.

Sales will double this year to between 122 and 135 million units. By 2016 manufacturers will ship between 283 million and 442 million units.  

Here’s a table compiling our own and other firms’ tablet shipment estimates and projections: 


 Global Tablet Shipments (In Millions)      2011      2012      2016   
BI Intelligence 65 135 442
Forrester 56 n/a 375
IDC 71 122 283
Gartner 60 122 369
Average 63 126 367

In all, three quarters of a billion tablets will be in use by 2016, according to Forrester analyst JP Gownder

This compares to 2 billion PCs in use, but it took the PC market more than 20 years to accumulate an installed base of 750 million people, according to Gownder. Tablets are on pace to accomplish the same feat in only six years. Just like their cousin, the smartphone, tablets are moving into our lives at a very fast clip.

Tablet Growth In The Enterprise

It is much harder to determine how many of these tablets are being bought by companies for distribution to their employees. But by all accounts, enterprise purchases will be a huge driver of tablet sales. 

BII_TabletsE_CIOS1

While Forrester estimates that 12 percent of employees globally are already using tablets for work, a good percentage are using their own device, not one bought by their company.

Companies, meanwhile, are becoming open to buying tablets for their employees. 

A Morgan Stanley survey of CIOs in April 2012 found that two-thirds of them were already purchasing tablets for employees. (See chart to the right.)

The same survey also asked what percentage of employees would receive company-purchased tablets. CIOs reported that 9 percent of employees were being issued tablets, but that the proportion would rise to 14 percent by April 2013 (see chart, below). 

BII_TabletsE_CIO2

In September, Apple CEO Tim Cook said that 92 percent of Fortune 500 companies are testing or deploying an iPad, so it’s safe to assume that most enterprises are at least exploring how tablets fit into to their workplace, even if they aren’t yet buying them by the thousands.

Employees are certainly asking for tablets. In 2012, for every three smartphones employees requested, they requested one tablet, according to a recent survey of 1,500 IT managers sponsored by Cisco

As for how many total units companies will really buy, there’s a wide array of projections. 

  • Infinite Research estimates enterprises pu! rchased 14 million tablets in 2011. Enterprise demand will grow to over 96 million units in 2016 (or about one-quarter of tablet sales).
  • McKinsey is more conservative about the weight of enterprise sales, predicting that business adoption of tablets will drive about 4 percent of total tablet growth to 2016.  

Whatever the growth drivers, Apple’s iPad and its iOS operating system (shared with iPhones) will continue to own the tablet market, at least for the next few years.

But tablets running on Windows 8 are expected to pick up momentum by 2015 or 2016, in no small part thanks to enterprise adoption.

The Windows Opportunity

In 2016, tablets running on the Windows 8 operating system will command about 10 percent of the overall tablet market, according to a forecast from IDC.

BII_TabletsE_ConsumerPLatform

Some consumer surveys point to potential for even larger Windows gains. For example, twenty-five percent of consumers said they intended to purchase a Windows 8 tablet in a Morgan Stanley survey from 2012. 

Of course, this Morgan Stanley survey focused on consumers, and not enterprise users.

It was also conducted well before a spate of mixed reviews for the Surface, Microsoft’s own tablet designed to showcase Windows RT, the tablet version of Windows 8.

Nonetheless, th! e survey shows that Windows remains a strong name with consumers. That’s important for the enterprise market because through the influence of Bring Your Own Device programs, employees have clout in deciding what hardware their companies adopt and support. 

BII_TabletsE_Features

If Microsoft plays its cards right, Windows 8 could grow fast beginning in 2016, because by 2016 many companies will have fully depreciated their Windows 7 PCs and be ready for an upgrade. 

If the enterprise version of Windows 8 proves popular with businesses, Windows 8 tablets could become a popular device to replace the old PCs.

However, between now and 2016, Microsoft needs to improve its tablet offering in three ways: 

  1. Fine-tune the Windows 8 interface to be more intuitive and less buggy.
  2. Fill its Windows 8 store with enterprise apps that make better use of the touchscreen.
  3. Add more enterprise-specific features to Windows 8 and integrate them more tightly with Microsoft’s server and commercial cloud products.

Let’s assume Microsoft makes these improvements, and also continues to leverage its strengths as a distributor of Windows and the dominant Microsoft Office suite, which includes PowerPoint and Excel. (Even if Office becomes available on iPads, Microsoft can still offer Windows tablets that better integrate Office into the operating system.) 

Enterprise adoption of business-friendly Windows 8 tablets would help cement tablets as a replacement for PCs for office workers. 

Meanwhile, enterprise success for Windows 8 tablets means more enterprise developers will need to write more custom applications for the platfo! rm. A fe w enterprises have already begun. For instance, Rooms to Go, a furniture retailer with $1.3 billion in revenue, developed a Windows 8 app for its showroom that lets salespeople on the sales floor help customers on the spot, rather than marching customers back to a Windows workstation. 

(See section below, “Apps For The Tablet Workforce,” for more on enterprise tablet apps.)

Tablets vs. PCs?

Global PC And Tablet ShipmentsThe influx of tablets into the enterprise has already hurt the PC market, particularly the low-end, low-power netbook market.

PC shipments have basically been flat since the iPad launched the tablet market in 2010

IHS, a market research firm, has predicted that about 349 million PCs would ship overall in 2012, down from 353 million in 2011.

“Not since 2001 — more than a decade ago — has the worldwide PC industry suffered such a decline,” wrote IHS analyst Craig Stice.

But there’s a clear limit to how much the tablet can erode the PC market, even if Windows 8 enterprise tablets are a wild success, at least within the next three years. Some professions will need a more powerful computer than a tablet. These are the same professions who still use high-end desktop computers today: graphic designers, analysts, computer programmers, and so on.

Interestingly, the upswing in tablets in the enterprise could eventually have a boomerang effect and help! the des ktop PC market grow again.

Forrester analyst Frank Gillet foresees a day when workers will want a more powerful desktop machine parked at the office, and use a tablet as a portable device that syncs to the desktop, and to apps and documents stored in the cloud.

“Eventually tablets will slow laptop sales but increase sales of desktop PCs,” he writes. “That’s because many people, especially information workers, will still need conventional PCs for any intensely creative work at a desk that requires a large display or significant processing power.”

This will hold true until there’s a major breakthrough in battery technology (which researchers are working on). Until then, there will be a trade-off between power and battery life for tablets, with most tablet makers opting for battery life over power.

Tablet-Only Employees

Just like there will be a lingering need for some professions to use high-end desktop PCs, other professions will have no use for a PC at all.

Companies that were early to tablets are making plans for a certain proportion of tablet-only employees.

SAP Sanjay Poonen

Take German enterprise software company SAP, for example. The company began buying thousands of tablets in 2010. Today it has a fleet of 18,000 iPads and 4,000 Android tablets, mainly the Galaxy Tab and Galaxy Note, says Oliver Bussmann, SAP CIO. SAP is also currently testing about 50 Windows 8 tablets.

Employees with certain jobs, such as sales staff or SAP employees that work on customer websites, are issued a tablet of their o! wn choos ing.

Today, the tablet is an additional device that complements a PC, says Bussmann, but “we see more and more users” who don’t need their PCs once they get a tablet.

He says the tablet-only employee will never be 100 percent of SAP’s workforce “but I think in the next 12 months, certain user groups” will get tablets instead of PCs, such as salespeople.

As the company deployed all those tablets, the IT team started building apps for them and now has “50 mobile apps internally deployed,” Bussmann says.

SAP is a software development company, so some of this app development was a matter of eating its own dog food, meaning using the mobile tools internally that it wants to sell to customers. But even so, SAP’s experience demonstrates a trajectory many other large companies will take. For instance, one of the internally developed apps lets sales reps access SAP’s internal data about the customer, as well as relevant information about a customer from social media and news reports.

That way, as sales representatives “enter a customer meeting, they are always up to date,” Bussmann says.

Beyond SAP’s own workforce, the company also sees clients adopting tablets, and SAP wants to support all their clients’ tablet choices, according to the head of SAP’s mobile division, Sanjay Poonen. 

“We want to be a Switzerland-style player,” and support iOS, Android tablets, and Windows 8 tablets, he says. 

Over the next three years, tablets will become a common tool in the workforce. They will be used for more than just checking email, looking at a web page, reading a document, or carrying a presentation. They will become a new class of business tool on par with a laptop, and a good percentage of employees won’t want, or need, anything more.

Apps For The Tablet Workforce

Once employees own a tablet, even if they bought one themselves, they are likely to use it for work.  For instance, 21 percent of owners of the http://w ww.businessinsider.com/blackboard/ipad-3″>iPad 3 say they use it for work, and, across iPad owners generally, 13 percent say they use it for work, according to Consumer Intelligence Research Partners.

As tablets in the enterprise reach critical mass, more software and cloud services will be developed specifically for the tablet platform.

Today “most tablet apps for the enterprise, which are few and far between, aren’t that interesting,” says Ping Li, a venture capitalist with Accel Partners.

Li says he sees an influx of startups working on enterprise apps designed exclusively for the tablet.

He offers as an example the spreadsheet, which is one of the most used, most popular enterprise apps of all times. But using it on a tablet with a touchscreen is difficult “because Excel is not designed” for a small touchscreen, he says.

Apps that address that problem are just one idea. “There’s lots of opportunity.”

(In an effort to meet this challenge, Microsoft’s new version of Office has tried to make its enterprise apps, including Excel, touch-friendly.)

Tablet-specific apps have already begun to transform certain industries and certain roles within every enterprise.

For instance, tablets are replacing paper catalogs in the pharmaceutical industry and the food distribution industry.  Even as of 2011 most salespeople in these industries would still travel door-to-door with printed binders. Today they use an elect! ronic ca talog on an iPad, and tablet-specific order-entry software.

Tablets have also changed retail point-of-sale (POS) systems. It has become a new device that retail clerks can use while they roam the floor working with customers. It is capable of doing everything from checking on inventory to ringing up the purchase.

BII_TabletsE_Revel

POS systems like those offered by LightSpeed, Revel Systems, ShopKeep, and POSLavu replace a PC-based cash register with a tablet.

THE BOTTOM LINE

  • One-tenth of enterprise employees are already being issued company-owned tablets. 
  • Hundreds of thousands of employees may become mobile-only as PCs are phased out for certain job functions. 
  • Microsoft’s quest to create a tablet platform via Windows 8 will succeed in part thanks to enterprise preference for Windows. Windows 8 will lend impetus to a new wave of development focused on enterprise tablet apps. 

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Wednesday, December 12th, 2012 news No Comments

All The Kids Want iPads, Almost None Want The Surface (AAPL, MSFT, GOOG, AMZN)

Source: http://www.businessinsider.com/nielsen-study-what-people-want-2012-11

Apple is going to dominate holiday shopping in the U.S., once again, according to the latest data from Nielsen.

The first table below shows what kids 6-12 are interested in “buying” in the next 6-12 months. (By “buying” we assume Nielsen means, “getting,” unless these are some industrial kids who are running killer lemonade stands.) The second table shows what consumers 13 and over want.

As you can see, the iPad is the number one product people want in the next year. That’s got to be scaring the heck out of Microsoft. Because if you’re 6-12, and your first computer is an iPad, what are the odds you buy a Windows computer down the road?

Nielsen

Nielsen

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Tuesday, November 20th, 2012 news No Comments

42% Of Windows Users Plan To Switch To Apple

Source: http://www.businessinsider.com/windows-users-plan-to-switch-to-apple-2012-11

Windows 8 Survey

Anti-virus company Avast conducted a survey of Windows-based PC users the day before Windows 8 was released.

The results were devastating for Microsoft and non-Apple PC makers.

They were excellent, meanwhile, for Apple.

Byron Acohido wrote up the results for USA Today and filmed a short video with charts. You can watch that here. In the meantime, here are the key points:

  • The survey covered 135,000 Windows users split across three versions of the operating system: Windows 7, Windows Vista, and Windows XP.
  • Only a very small percentage of users–9%–said they were going to accelerate a purchase of a new computer because of Windows 8.
  • Overall, 16% of those surveyed said they planned to buy a new computer
  • Of these folks, a staggering 42% said they plan to buy an Apple product–either a Mac or an iPad (see chart above)
  • Most of the Apple buyers (30% of the total buyers) planned to buy an iPad, suggesting that some of these planned purchases are motivated by the desire to buy a tablet. (Maybe Microsoft can save some of these with strong sales of the Surface.)
  • The rest of the switchers, 12%, planned to buy a Mac.

Last week, it was reported that Windows 8 sales are off to a weak start.

That’s not surprising, given the results of this survey.

And the most ominous part of the survey is the implication that nearly a third of those w! ho plan to buy a new computer plan to buy an iPad. Some of these purchases may be supplemental–the PC owners may keep their PCs–but they won’t do anything to help the Wintel PC business.

As tech guru Jean-Louis Gassee points out in his weekly note, the survey also suggests that Windows 8 has created a huge opportunity for Apple to convert a lot more Windows users to Apple products.

SEE ALSO: Windows 8 Sales Are Well Below Microsoft’s Expectations

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Monday, November 19th, 2012 news No Comments

Here’s A Disastrous Stat For Microsoft (MSFT, AAPL)

Source: http://www.businessinsider.com/heres-a-disasterous-stat-for-microsoft-2012-11

Steve Ballmer

USA Today reports that software security firm Avast surveyed 140,000 of its users, and came up with this stat:

About one-third of Windows 7, Windows Vista and Windows XP users who are ready to buy a new personal computer say they intend to switch to an Apple product.

Obviously that’s very bad news for Microsoft as it rolls out Windows 8/RT.

Daring Fireball’s John Gruber says its great news for Apple:

Historically, the single biggest problem Apple faced in the PC market is that most consumers never even considered buying an Apple computer. If this number of potential switchers is even close to true, Mac and iPad sales are going to continue to grow.

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Friday, November 16th, 2012 news No Comments

How Crypto Keys Can Be Stolen Across the Cloud

Source: http://gizmodo.com/5958778/how-crypto-keys-can-be-stolen-across-the-cloud

How Crypto Keys Can Be Stolen Across the CloudMost people are happy to give their neighbours a spare house key in case of emergencies, but you probably wouldn’t want to give them your digital passwords. Now security researchers have shown that you may not have a choice, at least when it comes to cloud computing.

Cloud servers let users run simulations of an ordinary computer, called virtual machines (VMs), on remote hardware. A VM performs exactly as an ordinary computer would, but because it is entirely software-based, many of them can run on a single hardware base. Yinqian Zhang of the University of North Carolina, Chapel Hill, and colleagues have discovered that it is possible for one VM to steal cryptographic keys – used to keep your data secure – from another running on the same physical hardware, potentially putting cloud-computing users at risk.

The attack exploits the fact that both VMs share the same hardware cache, a memory component that stores data for use by the computer’s processor. The attacking VM fills the cache in such a way that the target VM, which is processing a cryptographic key, is likely to overwrite some of the attacker’s data. By looking at which parts of the cache are changed, the attacking VM can learn something about the key in use.

Zhang and team did not test the attack in the cloud for real, but used hardware similar to that employed by Amazon’s cloud service to try stealing a decryption key. They were able to reconstruct a 4096-bit key in just a few hours, as reported in a paper presented at the Computer and Communications Security conference in Raleigh, North Carolina, last month.

This attack won’t apply in all situations, as an attacker would have to establish a VM on the same hardware as yours, which isn’t always possible. What’s more, an attack would not work on hardware running more than two VMs. Still, those looking to use cloud services for high-security applications may want to reconsider.

Image by David Malan/Getty


How Crypto Keys Can Be Stolen Across the CloudNew Scientist reports, explores and interprets the results of human endeavour set in the context of society and culture, providing comprehensive coverage of science and technology news.

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Thursday, November 8th, 2012 news No Comments

Where Microsoft’s Profits Come From (MSFT)

Source: http://www.businessinsider.com/chart-of-the-day-microsoft-income-by-segment-2012-10

When Microsoft revealed its first ever computer, the Surface, CEO Steve Ballmer said, “Windows is the heart and soul of Microsoft from Windows PCs to Windows Servers to Windows Phones and Windows Azure.”

And while that’s certainly accurate, the Windows division was not the company’s heart and soul as far as profits go, last quarter. The company made twice as much money last quarter from the Business Division, which is home to Office. And Microsoft’s Server and Tools group had bigger profits than the Windows division.

The reason Windows profits were light is that Microsoft is in a transition from Windows 7 to Windows 8. Windows operating profit should pick back up once Windows 8 sales pick up this quarter into next year.

chart of the day, microsoft income by segment, oct 2012

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Tuesday, October 23rd, 2012 news No Comments

You Have To Check Out These Gorgeous Pictures Of Apple’s Ridiculously Thin New iMac (AAPL)

Source: http://www.businessinsider.com/new-imac-photos-2012-10

imac thin new

Today Apple revealed it’s next-generation iMac.

The new all-in-one desktop PC has been completely redesigned.

Now the computer features an extremely thin, tear drop design and takes advantage of a new fusion hard drive, which combines traditional spinning hard drives with solid state drives.

The next-gen iMac comes in two sizes, 21.5-inches and 27-inches.

The 21.5-inch ships in November and starts at $1299 and the 27-inch ships in December and starts at $17.99.

Keep reading for more info about the iMac.

The new iMac takes up to 40% less volume.

The desktop all-in-one comes in two different sizes, 21.5-inch, and 27-inch.

It is fully optimized for Apple’s new operating system, Mountain Lion.

See the rest of the story at Business Insider

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Tuesday, October 23rd, 2012 news No Comments

Analysts, PC industry cool on Windows 8

Source: http://phys.org/news/2012-10-analysts-pc-industry-cool-windows.html

While Microsoft is touting next week’s launch of Windows 8 as the savior of the computer industry, PC makers and analysts are increasingly skeptical that the new operating system will lure consumers away from tablets and smartphones.

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Thursday, October 18th, 2012 news No Comments

Source: http://feeds.gawker.com/~r/gizmodo/vip/~3/m4BrOmW6wmI/sopas-back-from-the-dead-and-this-time-its-a-virus

SOPA's Back From the Dead and This Time It's a Virus If you thought SOPA was dead, well, you’d be mostly right. Its bloated corpse, however, has been resurrected by hacker puppeteers for the valiant purpose of scamming people out of their cash.

The new virus is a pretty standard piece of ransomware that claims to have locked down your computer and offers to unlock it for the nominal fee of $200, but this one waves around the SOPA name for a little extra scare. Anyone who remembers the name, but not that the bill never went through, might be a little concerned at the accusations of piracy. That said, it doesn’t take a genius to realize that the U.S. government probably wouldn’t be collecting fines in the form of euros via Western Union, like ever.

Fortunately this SOPA doesn’t threaten to destroy the Internet as we know it but rather just your private stash of files, illegal and otherwise and it’s an empty threat at that. If you know how to Google things the solution won’t cost you a cent. It’s just a shame all legislation can’t be manually removed. [TorrentFreak via Geekosystem]

SOPA's Back From the Dead and This Time It's a Virus

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Saturday, October 13th, 2012 Uncategorized No Comments

Source: http://feeds.gawker.com/~r/gizmodo/vip/~3/m4BrOmW6wmI/sopas-back-from-the-dead-and-this-time-its-a-virus

SOPA's Back From the Dead and This Time It's a Virus If you thought SOPA was dead, well, you’d be mostly right. Its bloated corpse, however, has been resurrected by hacker puppeteers for the valiant purpose of scamming people out of their cash.

The new virus is a pretty standard piece of ransomware that claims to have locked down your computer and offers to unlock it for the nominal fee of $200, but this one waves around the SOPA name for a little extra scare. Anyone who remembers the name, but not that the bill never went through, might be a little concerned at the accusations of piracy. That said, it doesn’t take a genius to realize that the U.S. government probably wouldn’t be collecting fines in the form of euros via Western Union, like ever.

Fortunately this SOPA doesn’t threaten to destroy the Internet as we know it but rather just your private stash of files, illegal and otherwise and it’s an empty threat at that. If you know how to Google things the solution won’t cost you a cent. It’s just a shame all legislation can’t be manually removed. [TorrentFreak via Geekosystem]

SOPA's Back From the Dead and This Time It's a Virus

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Saturday, October 13th, 2012 Uncategorized No Comments

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