When the iPad was first announced by Apple, ad people moaned that without Flash many websites would lose a valuable source of revenue.

Ian Schafer, CEO of marketing agency Deep Focus, wrote “ads are almost 100% rendered in Adobe‘s Flash.” Because Apple wouldn’t support Flash, it would be screwing web publishers.

Turns out that’s not exactly true. New data from comScore reveals that just 40% of ads on the web are based on Flash or Rich Media. Plain old images in the form of jpegs are just as popular. And those jpegs show up anywhere.

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See Also:

• CHART OF THE DAY: Search Is More Than Half Of IAC’s Revenue*
• CHART OF THE DAY: Facebook’s Video Views Are Soaring
• CHART OF THE DAY: Hulu’s Views Are Up, But Its Audience Isn’t

Only 40% Of Web Ads Use Adobe Flash (ADBE) is a post from: go-Digital Blog on Digital Marketing Strategy

Almost three in five US internet users read newspapers online each month, according to comScore Media Metrix data.

57% of Web Audience Read Online Paper in May Online newspapers received about 123.9 million unique US visitors in May 2010, or roughly 57% of the total monthly US unique internet audience of about 215.7 million users. Those visitors [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/-Sa6RZtikDw" height="1" width="1"/>

3 in 5 Web Users Read Online Newspapers is a post from: go-Digital Blog on Digital Marketing Strategy

http://www.techcrunch.com/2009/03/23/facebook-hockey-sticks-while-myspace-languishes/

But checking Compete and QuantCast the numbers are not just slightly different, they are way different.

Compete:  Facebook 74M; MySpace 53M in Feb 2009

QuantCast: Facebook 79M; MySpace 66M in Feb 2009

Given the huge discrepancy, the only thing that can really be concluded is that Facebook has overtaken and is larger than MySpace now and continuing to widen the lead.

the problem with online metrics – it’s estimated, approximated, or extrapolated is a post from: go-Digital Blog on Digital Marketing Strategy