consecutive quarter

Desktop Based Retail Ecommerce Spending Up 16 Percent YoY

source: http://www.marketingcharts.com/wp/topics/e-commerce/us-desktop-based-retail-e-commerce-spending-up-16-y-o-y-in-q2-35779/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-retail-ecommerce-Q1-2007-Q2-2013-aug2013Retail e-commerce spending (excluding mobile) grew by 16% year-over-year in Q2 to reach $49.8 billion, estimates comScore in its latest quarterly e-commerce figures. That 16% rise represented the 15th consecutive quarter of growth and the 11th consecutive quarter of double-digit increases. It was also the quickest rate of growth since Q1 2012 (17%). E-commerce spending accounted for 9.6% of consumers’ discretionary spending for the quarter.

Tags: , , , ,

Friday, August 9th, 2013 digital No Comments

Pinterest (1.8%) Refers More Traffic Than Twitter (0.8%), But Still Small

Source: SmartCompany

Social network Pinterest now refers more users to websites than either Twitter or Yahoo!, according to new figures.

The figures, released by social sharing widget provider Shareaholic, reveals that 1.84% of users to websites using its tools were sent from Pinterest, which has now overtaken Yahoo! (1.37% of visitors), Bing (1.03%), StumbleUpon (0.97%) and Twitter (0.80%) as a source of visitors.

However, Pinterest remains significantly behind Google (41.28%), direct traffic (20.03%) and Facebook (5.9%) as a source of traffic.

The figures were drawn by examining traffic sources from 200,000 websites using Shareaholic’s web tools.

UPDATED  Feb 12, 2013

Search engines still dwarf email and social media as an e-commerce traffic driver. 32% of e-commerce site visits in Q4 came from search, compared to 4.3% from email and just 1.9% from social media. In fact, Q4 marked the third consecutive quarter that social media’s influence waned.

Traffic from search engines also tends to have a larger average order value (AOV) than the other sources analyzed by Monetate. In Q4, AOV from search was $97.54, about 9% higher than from email ($89.64) and roughly 40% higher than from social ($69.46).

About the Data: Monetate’s E-commerce Quarterly analyzes a random sample of over 100 million online shopping experiences using “same store” data across each calendar quarter. Averages throughout the EQ are calculated across the entire sample. Key performance indicators, such as average order value and conversion rate, will vary by industry/market type. These averages are published only to support the analysis in each release of the EQ, and are not intended to be benchmarks for any e-commerce business.

Ecommerce Traffic Referrers

Shareaholic Referral Traffic Sources Report

Tags: , , , , , , , , , , , , , ,

Tuesday, February 12th, 2013 news No Comments

The Scariest Thing About Google’s Earnings (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-google-cost-per-click-change-2012-4

On Google’s earnings call yesterday, some analysts honed in on a particular trend: declining cost-per-click rates, or CPCs.

Google’s ad revenue is determined largely by two factors: the number of clicks on ads (“paid clicks”) and how much advertisers pay for each click (“CPC”). The first number has been rising fast — it was up 39% in Q1 of 2012, compared with the previous year.

But the second number has started to decline, and was down for the second consecutive quarter (as compared with a year ago).

Google said that the factors driving CPC are very complicated, and include foreign exchange rates, rising mobile usage of Google (where advertisers pay lower prices per click), faster growth in developing countries (where prices are lower), and changes in ad quality all have an effect.

Most analysts seem to agree that CPCs, taken in isolation, are not the best measure of Google’s business. But if you’re looking for a reason why the stock went down today, other than the new class of stock the company announced, this might be it.

chart of the day, google cost-per-click change, april 2012

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Friday, April 13th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing