consideration
Advertising Outlook 2012 – 2016
1. the overall advertising “pie” will shrink because the new efficiencies enabled by “digital” will allow advertisers to spend less (e.g. media placement dollars) and still drive the same or greater business impact
2. there will be a continued shift to digital, especially for companies that have products that benefit from more consumers coming online to do more research — e.g. bigger ticket items or items that require more consideration and research
3. because of the massive reach of Facebook, it will siphon branding dollars that used to be allocated to traditional one-way mass media such as TV; but in the short term magazines and newspapers will “hurt” the most, since they can’t even offer competitive mass reach any more – relative to Facebook.
SOPA and PIPA Have Been Pulled (For Now) [Sopa]
Source: http://lifehacker.com/5877993/sopa-and-pipa-have-been-pulled-for-now
After Wednesday’s all-day protest of SOPA and PIPA, the bills that want to censor your internet, both bills have been shelved for further consideration, and will not be voted on as scheduled. Rep. Lamar Smith, the sponsor of SOPA, said he’s still committed to fighting piracy, but that this legislation isn’t the way to do it:
I have heard from the critics and I take seriously their concerns regarding proposed legislation to address the problem of online piracy. It is clear that we need to revisit the approach on how best to address the problem of foreign thieves that steal and sell American inventions and products.
The Committee will continue work with copyright owners, Internet companies, financial institutions to develop proposals that combat online piracy and protect America’s intellectual property. We welcome input from all organizations and individuals who have an honest difference of opinion about how best to address this widespread problem. The Committee remains committed to finding a solution to the problem of online piracy that protects American intellectual property and innovation.
We’re hesitant to say the bill is “dead”, but after the events of this week it’s unlikely we’ll see SOPA and PIPA come to a vote in their current form. This probably isn’t the last we’ve seen of anti-piracy legislation, of course, and future bills could be just as dangerous. There are still things you can do to help, and while this is a victory, it isn’t a permanent one, so we wouldn’t get too comfortable just yet. Hit the link to read more.
Photo by Aspect3D (Shutterstock).
Statement from Chairman Smith on Senate Delay of Vote on PROTECT IP Act | US House of Representatives Committee on the Judiciary via Ars Technica
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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
Proof That Apple Is Invading the Game Market
Source: http://gizmodo.com/5499467/apple-invades-the-game-market
One year and—barely—nine months. That’s what it has taken Apple to invade 19 percent of the total US portable game market, while the PSP sunk from 20% to 11%, and the Nintendo dropped 5%. And that’s only revenue.
Taking into consideration that games in the App Store are cheaper than in the PSP and Nintendo, and that 30,000 titles have been released since its July 2008 launch, I wonder if the actual unit sales figures are quite larger.
In the general gaming category, Apple has taken over 5% of the market, while the rest of the portables have increased to 24% from 20% and the home console market has dropped to 71% from 79%. Knowing about these sharp increases—and knowing that iPhone games are still in their infancy—it’s not surprise that game developer are choosing the iPhone en masse.
Another reason for Sony, Nintendo, and Microsoft to worry about the iPad. [Flurry]
This Is What Your Wikipedia Edits Look Like
Source: http://gizmodo.com/5495353/this-is-what-your-wikipedia-edits-look-like
Normally I’d file this image under our “what is this” image cache, but as you’ve already clocked, it’s somehow related to our Memory [Forever] theme. Those pretty colors are a visualization of the thousands of Wikipedia edits made by a bot.
It’s not just a one-off visualization for adding to our Tumblrs either. It’s the work of Many Eyes, a website set up by a pair of computer scientists at IBM, to catalog visual representations of data. Looking at the site now, two years after Wired brought it to light and interviewed founder Martin Wattenberg, recent artworks tackle the issue of migration in the US, and cremations.
When asked by Wired back then why he’s so keen to visualize data, Watterberg responded that:
“Language is one of the best data-compression mechanisms we have. The information contained in literature, or even email, encodes our identity as human beings. The entire literary canon may be smaller than what comes out of particle accelerators or models of the human brain, but the meaning coded into words can’t be measured in bytes. It’s deeply compressed. Twelve words from Voltaire can hold a lifetime of experience.”
Wikipedia data remains a favorite for them though, thanks to the “idea of completeness” Watterberg talks about, that even though all the data on Wikipedia equals a terabyte or so, “it’s huge in terms of encompassing human knowledge.” [Many Eyes via Wired]
Memory [Forever] is our week-long consideration of what it really means when our memories, encoded in bits, flow in a million directions, and might truly live forever.
How to make a viral video – a 5-step guide
1. select a product that is a low consideration product (e.g. a song) whose primary missing link is awareness
2. create a funny and entertaining video that features that product or a key attribute of the product
3. [ contact us for the “secret sauce” of step 3 ]
4. continue to build the momentum and build further social amplification by real people (won’t happen if the content is not funny, entertaining, useful, or unexpected)
5. use analytics to determine how to further optimize the content itself to match what characteristics actually went viral (based on how people talked about it when they passed it along)
Examples of videos whose viral effects were successfully manufactured over time. Obama Girl; Lonelygirl15 Brea Olson; Notice the shape of the stats curve of the more recent lonelygirl15 video from 2008. It is much flatter, which is a characteristic of non-viral videos. This is after they revealed that the original lonelygirl15 was a fake; now they have to support the view count through traditional paid media and continuous PR to accumulate the views.
in-banner commerce
reducing the number of clicks between the inspiration and the action (purchase) usually helps reduce the precipitous drop off of people not completing the desired end-action. in-banner commerce means you can sell the item right in the banner. The user may already be registered with Amazon.com and have their card on file. This can be 1-click purchase in the banner itself — to take advantage of impulse purchases. This works especially well for low cost and low consideration products.
Digital Consigliere
Collaborators – Digital Profs
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Tags
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
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