consumer electronics retailers

This Chart Shows Why Best Buy Should Be Particularly Terrified Of ‘Showrooming’ (BBY)

Source: http://www.businessinsider.com/showroomings-consumer-electronics-best-buy-2012-6

Brick-and-mortar retailers are scared of being reduced to a “showroom” where shoppers go to try items out before going online to make the final purchase. Some feel that the showrooming panic is totally overblown, but there’s one segment of retailers that’s particularly affected.

Consumer electronics retailers are experiencing more showrooming than any other category by far.

More than 6-in-10 customers who have used showrooming bought an item online in that category, according to a slide from comScore’s “State of the Internet in Q1 2012” presentation by senior director Tiffany Walker. No other product category came anywhere close to that number.

As the biggest consumer electronics big box store out there, Best Buy needs to do something about this fast.

Acting CEO Mike Mikan said as much at his company’s recent annual meeting. “[The customer’s] needs have changed,” he said. “We, unfortunately, have not.”

Here’s the chart:

consumer electronics chart

NOW SEE: The Secrets Of The Apple Store’s Success >

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Monday, June 25th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing