consumer electronics

Top Influence on Online Purchase Decisions? Deals and Discounts

source: http://www.marketingcharts.com/wp/topics/e-commerce/top-influence-on-online-purchase-decisions-deals-and-discounts-36149/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

RetailMeNotIpsos-Purchase-Influences-When-Shopping-Online-Aug2013Reviews matter when it comes to online purchase decisions, but not as much as deals, according to a RetailMeNot.com survey conducted by Ipsos. 56% of US respondents said that deals, discounts or sales on the product they’re purchasing influences their decision, while 51% counted reviews, ratings or opinions of customers who have already bought the product as an influence on their purchase decision.

Not far behind, 45% of US respondents said that the trustworthiness of the retailer plays a part in their decision-making process. Fewer pointed to factors such as speed and convenience of delivery for the product (29%), reviews, ratings or opinions of professional journalists or industry experts that have used the product (26%), and comments, reviews and opinions from peers on social media (22%).

It’s interesting to see customer reviews showing up as far more influential than professional reviews, as Weber Shandwick found the same result when looking at consumer electronics purchases.

Tags: , , , , , , , , , , , ,

Monday, August 26th, 2013 news No Comments

The Six Segments of Digital Shoppers (for Electronics) Detailed

Source: http://www.marketingcharts.com/wp/direct/the-six-segments-of-digital-shoppers-for-electronics-detailed-29972/

Compete and GroupM have released a new report that analyzes more than 168,000 purchases of consumer electronics in which the consumer used digital media somewhere along their purchase path. The study, revealing that digital media and advertising heavily influenced almost half of all purchases, identifies 6 types of digital shopper. The researchers argue that purchase [...]

Tags: , , ,

Tuesday, June 4th, 2013 news No Comments

Desktop CPC vs Mobile CPC Benchmarks by Industry Category

Source:  Marketing Science Consulting Group, Inc. using Adwords data (March 2013)

Methodology: Averaged CPC of top 800 keywords in each category, selecting Desktop only versus Mobile only.

Category Desktop CPC Mobile CPC Mobile is % Less
Apparel  $               0.83  $               0.38 -54%
Arts & Entertainment  $               0.96  $               0.47 -51%
Beauty & Personal Care  $               1.29  $               0.76 -41%
Business & Industrial  $               1.33  $               0.86 -35%
Computers & Consumer Electronics  $               1.28  $               0.74 -42%
Dining & Nightlife  $               0.83  $               0.33 -60%
Family & Community  $               1.38  $               0.77 -44%
Finance  $               3.46  $               2.86 -17%
Food & Groceries  $               0.82  $               0.45 -45%
Health  $               2.10  $               1.09 -48%
Hobbies & Leisure  $               0.89  $               0.45 -49%
Home & Garden  $               1.43  $               0.96 -33%
Internet & Telecom  $               1.48  $               0.94 -36%
Jobs & Education  $               2.56  $               1.58 -38%
Law & Government  $               2.24  $               1.24 -45%
News, Media & Publications  $               0.91  $               0.32 -65%
Occasions & Gifts  $               1.16  $               0.48 -59%
Real Estate  $               2.27  $               1.32 -42%
Retailers & General Merchandise  $               0.64  $               0.32 -50%
Sports & Fitness  $               0.90  $               0.34 -62%
Travel & Tourism  $               1.03  $               0.52 -50%
Vehicles  $               1.43  $               1.06 -26%
averages  $               1.42  $               0.83 -45%

Tags: , , , , , , ,

Sunday, March 17th, 2013 digital No Comments

How Sony Actually Makes Money Is Very Surprising (SNE)

Source: http://www.businessinsider.com/chart-of-the-day-sony-operating-income-september-2011-2011-11


Sony is a company famous for its consumer electronics like flat screen tvs, computers, and the PlayStation. But, incredibly, that’s not how it makes money. 

Dan Frommer of SplatF points out the company loses hundreds of millions from consumer electronics. It actually makes money from its “financial services” division, which is made up of insurance and banking services.

Below is a breakdown of the operating income for each of its divisions in the most recent quarter.

chart of the day, sai, sony earned income, november 11, 2011

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, November 11th, 2011 news No Comments

Even Major Sites are Not Yet Benefiting From the Full Power of Search

@glenngabe‘s post on  FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic inspired me to also look at the search terms driving traffic.  Most sites, even major ones have their own brand terms driving traffic. This is OK, but it is taking significantly less advantage of the full power of search.A more ideal scenario for sites is that they have a large number of non-brand terms driving traffic — i.e. the keywords they want to be known for are driving traffic to them.  The premise is that if the user already knew the brand or brand name, it would be redundant for the advertiser to spend awareness ad dollars on them. The advertiser wants to get users to their site who do not already know their brand name.  This is especially true for pharma drug websites, as you will see in the following examples.

GENERAL SITES

These sites have such a diverse set of products, services, or topics, we don’t expect the top search terms driving traffic to be anything other than their brand terms.  But they should have a long tail of thousands of keywords driving traffic (and they are, in the following examples).

NYTimes.com

nytimes

LinkedIn.com

linkedin

Weather.com

weather

CATEGORY SPECIFIC SITES

These sites focus on specific product categories, so one would expect that they should have keywords around their product category driving traffic — e.g. clothing, chocolate, wine, etc.  But as you can see, most don’t and the total number of keywords driving traffic could be larger than it is now (implying more long tail keywords).

JCrew.com – clothing

jcrew

Apple.com – computers, consumer electronics, iPod, music

apple

Godiva.com – chocolate

godiva

AnnTaylor.com – clothing, women’s

anntaylor

SINGLE NICHE SITES

Such sites should be all over search terms that surround the topic areas that they want to be known for. But as you see from the analytics, most don’t. Instead, the top terms driving traffic are their own brand name. Again, if the user already knew the brand, additional advertising would be wasted on them. The sites need to make efforts to “own” additional keywords (or at least “show up at the party”) so people who don’t know the brand name might still have a chance finding them when they type in other keywords surrounding the specific niche.

Sutent (Pfizer) – cancer drug

sutent

Nucynta (J0hnson & Johnson) – pain drug

nucynta

Spiriva (Boehringer Ingelheim, Pfizer) – COPD drug

NOTE: This is the best of the bunch of drug sites.  COPD, the disease area they want to be known for, does actually show up in the first 5 search terms driving traffic, along with emphysema and their product name handihaler. Also, notice they have nearly 10 times the number of keywords driving traffic compared to the other 2 drugs cited (65 vs 7 or 8 )

spiriva

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Sunday, December 6th, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing