consumer spending

drag2share: CHART: How Mobile Coupons Are Driving An Explosion In Mobile Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/5ioYhBLbLkk/how-mobile-coupons-drive-mobile-commerce-2013-7

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%. That’s approximately $18.6 billion in consumer spending – and that doesn’t even include travel-related purchases.

New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogs and coupons are helping to drive this explosion.

In a recent report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, and analyze the new mobile merchandising trends — like mobile catalogs and coupons – that are contributing to this growth.

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart that illustrates the widespread usage of mobile coupons:

bii_mobilecommerce2_couponingcategory (1)

The role of mobile coupons in driving mobile commerce will only continue to grow:

In our report, we detail how brands and retailers are increasingly using digital coupons as a means to drive digital revenue, increase offline sales and foot traffic to physical stores, gather data, and build direct relationships with customers and potential customers.


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Wednesday, July 10th, 2013 news No Comments

How Mobile Coupons Are Driving An Explosion In Mobile Commerce

Source: http://www.businessinsider.com/mobile-coupons-driving-mobile-commerce-2013-5

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%, according to comScore. That’s approximately $18.6 billion in consumer spending – and that doesn’t even include travel-related purchases, which comScore counts separately. 
bii_mcommerce2_users

New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogs and coupons are helping to drive this explosion.

Thanks in part to this new ecosystem of retail and shopping apps, mobile-generated retail spend could rise to 15% of retail e-commerce by the end of this year.

In a new report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, dig deeper into the numbers underpinning the explosive growth, and analyze the new mobile merchandising trends — like mobile catalogs and coupons – that are contributing to this growth.

<! strong>< a href=”https://intelligence.businessinsider.com/welcome?utm_source=House&utm_medium=Edit&utm_term=MC4&utm_content=link&utm_campaign=BIIMobile”>Access The Full Report By Signing Up For A Free Trial Today >>

Here’s a brief overview of why retailers and brands are offering mobile coupons:

In full, BI Intelligence’s report on Mobile Commerce:

To access BI Intelligence’s full reports on Mobile Commerce, sign up for a free trial subscription here.

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Wednesday, May 22nd, 2013 news No Comments

The Stealth Stimulus That Could Tip Consumer Spending

Source: http://www.businessinsider.com/citi-tax-refunds-2012-6

Bulls on the economy are constantly looking for any reason to be optimistic on the U.S. economy.

Personal consumption accounts for around 70 percent of GDP, so any help to the consumer would be welcome.

“There are many reasons to be skeptical of forecasts for a significant overall reacceleration in consumer spending in 2H,” writes Citi economist Steve Wieting.  “But there are some bright spots.”

Wieting dug up a nugget that could provide a little stimulus: tax refunds.  From his note to clients:

As Figure 12 shows, gross tax refunds have increased relative to disposable income in recent years. Tax refunds are a seasonal phenomenon, and ordinarily don’t deserve much attention. But as they have increased in amplitude, their impact may be more notable. Payments within the first quarter were particularly large and early. For the consumers relying on such payments, savings rates are low, and consumption is closely and immediately tied to cash flows.

tax refund chart

SEE ALSO: The Most Unemployed City In Every State >

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Friday, June 29th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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