consumers
UK Youth Think Digital First for Advertising
Source: http://www.emarketer.com/Article/UK-Youth-Think-Digital-First-Advertising/1009880
Research shows a skew towards digital advertising among younger consumers in the UK. Over 40% of 14- to 17-year-olds believe that digital ads have greater influence than traditional TV or print ads.
The Man Who Turned Off Cookies In Firefox Just Doesn’t Care If It Hurts Advertisers
Source: http://www.businessinsider.com/jonathan-mayer-and-cookies-in-firefox-2013-5
Jonathan Mayer is the man who turned off third-party cookies in upcoming versions of Firefox. (Cookies are the little bits of code that web sites drop onto your browser as you surf so that advertisers can target you with ads.)
He just told AdExchanger that he no longer cares what advertisers think about privacy and cookies, because they’ve lost that debate.
His Twitter account has been a brutal stream of sarcasm about advertisers who want a solution that leaves cookies in place.
Mayer’s move has angered advertisers, who were in the midst of negotiations for an industry-wide standard on tracking cookies when it happened. Advertisers want the cookies left on by default, with an option for users to turn them off if they want more privacy. The Firefox move keeps them off by default, and users must choose to turn them on.
Safari and Microsoft have similar no-cookies policies. Without Firefox, virtually all the major browsers would come in default anti-tracking positions — and that’s a huge threat to advertisers whose ads pay for much of the web we see every day.
Mayer! told Ad Exchanger he doesn’t care. He says advertisers have lost the negotiations already:
The leverage used to be on the advertising industry’s side, but it has become clear by virtue of the technologies at the browsers’ disposal that the leverage is now on the consumer’s side.
The advertising side would be expected to reevaluate their hardline “We’re not going to negotiate” stance and rethink their strategy. Unfortunately, that hasn’t happened. So I’m not too optimistic on negotiated terms for Do Not Track, but I’m increasingly optimistic that by virtue of the browsers’ efforts, consumers will get the choices they want.
His Twitter has been equally dismissive:
And again:
The DAA is the Digital Advertising Alliance, which wants cookies on by default:
drag2share: How Smartphones are Disrupting the Internets Biggest Business
Search — the very cornerstone of the Web — has begun to show signs of decline on desktops and laptops.
Meanwhile, search is surging on smartphones and tablets. Mobile searches are quickly becoming the main way in which consumers find everything they need — whether it’s information, services, or physical and digital goods.
That means there’s a great opportunity, but also that search has more work to do. There are kinks to figure out in areas ranging from app discovery to tracking the effectiveness of local search ads.
Native Ads Seen Outperforming Banner Ads Across Several Measures
How Famous Logos Have Changed Over Time
Source: http://gizmodo.com/5994944/how-famous-logos-have-changed-over-time
Awesome logos. But I just can’t help but think how many MILLIONS of dollars were paid to branding agencies to make these re-designs. And most consumers may not even notice.
See: Rebranding is a Total Waste of Money
MUNSTER: The iPhone 5 Got 5X As Many Tweets As The Galaxy S4 (AAPL)
Source: http://www.businessinsider.com/munster-the-iphone-5-got-5x-as-many-tweets-as-the-galaxy-s4-2013-3
Piper Jaffray analyst Gene Munster did an analysis of Twitter reaction to the iPhone 5 versus the Samsung Galaxy S4.
The iPhone had 5X as many tweets as the S4 had on each phone’s launch day. Therefore, Munster believes, “that the standard iPhone will essentially maintain its market share in the high-end of the market through CY13 (low 40% worldwide).”
Heading into the S4 launch there was a lot of buzz that Samsung was catching up to Apple in cool-factor, and popularity. If you believe the results of this Twitter survey, it looks like Samsung still has a ways to go.
There’s one caveat: 73 percent of the iPhone 5 tweets were positive compared to 81% being positive for the S4. Munster thinks this was because, “the iPhone 5 was well telegraphed, thus some consumers may have been let down that there were no surprises.”
Overall, Munster says people should buy Apple shares because it’s going to announce a lot of stuff later this year which will get investors excited.
Promotions, Recommendations Lead Consumers to Try New Fashion Retailers
Consumers are trying out new fashion retailers, and are lured into doing so by good deals rather than advertising, finds Market Force Information in a new study. 39% of respondents, surveyed last year, said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% [...]
Switched On: Higher stakes, higher ground for crowdfunding, part 1
Source: http://www.engadget.com/2013/03/24/higher-states-higher-ground-for-crowdfunding/
Each week Ross Rubin contributes Switched On, a column about consumer technology.
The power of crowdfunding is that, by aggregating relatively modest donations from what is often hundreds or even thousands of backers, consumers can help artists and inventors turn ideas or concepts into reality. The Pebble smartwatch that set the record for funds raised on Kickstarter was noteworthy for breaking the $10 million barrier. That money, though, came from nearly 69,000 backers.
Today, the two biggest crowdfunding destinations, Indiegogo and Kickstarter, offer different approaches to what gets presented on their sites. Indiegogo is a completely open site; there is virtually no screening of projects. Kickstarter, on the other hand, is a curated site. Projects must meet a range of criteria. As co-founder Yancey Strickler recently explained at Engadget Expand, the roots of Kickstarter were in the funding of creative and social pursuits. Kickstarter has been a haven for artists such as photographers looking to create a photo book or musicians seeking to cut a first album or create a music video.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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