consuming
The Winner Of The Apps vs. Browsers War Is… (AAPL, MSFT, GOOG)
Source: http://www.businessinsider.com/bii-report-the-winner-of-the-apps-vs-browsers-war-is-2012-9
The mobile web is unique because it has two distinct access points: browsers and apps.
In a special report on Mobile Usage just out from BI Intelligence, we analyze patterns around all types of mobile behavior, including the recent trends in mobile browser and app usage.
Access The Full Report By Signing Up For A Free Trial Today >>
So, apps vs. browsers. Who is winning?
- Apps have finally taken a slight lead in overall penetration: The percentage of all U.S. mobile users accessing a mobile browser increased from 29% in February 2010 to 50% in May. The percentage of U.S. mobile users accessing downloaded apps rose from 28% to 51% over the same period.
- People spend far more time in apps: Americans spend more time per day on apps that they do on the web — both desktop and mobile combined.
- Time spent in apps is surging: According to Nielsen, the minutes spent per month on apps more than doubled from March 2011 to March 2012. Many of our most time-consuming mobile activities — games, social networks, and music — are accessed through apps. Time spent on the mobile web was basically flat.
- But there is plenty of growth to go around: Even though time spent on mobile browsers is flat, audiences will still grow with increased smartphone penetration. And with certain companies are starting to offer vastly improved mobile browser options, the tides can always turn.
- This may not be a winner-takes-all competition: As we detail in a recent report, HTML5 web-based apps are a more promising technology long-term, and could completely change the playing field.
The report has lots of charts and data that can be easily accessed, downloaded, and put to use.
In full, the report also looks at:
To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.
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Here’s How Consumers Are Shopping With Their Phones
Source: http://www.businessinsider.com/bii-report-heres-how-consumers-are-shopping-with-their-phones-2012-9
Mobile devices are playing an increasingly large role in commerce.
In a special report out from BI Intelligence, we analyze patterns around all types of mobile behavior, including how people use their phones to shop.
Access The Full Report By Signing Up For A Free Trial Today>>
So, how are consumers using their phones in the shopping process?
- Buying items directly: Mobile is driving an increasingly large share of traffic to ecommerce sites. Forrester Research forecasts U.S. mobile commerce to hit $10 billion this year, up from $6 billion in 2010. Mobile sales made up 6.6% of Cyber Monday sales in 2011, more than double the percentage of the previous year.
- Opening emails for discounts and coupons: Email is a crucial marketing ! channel for companies like Gilt Groupe, Groupon, and LivingSocial. Since many consumers access email mainly through their phones, mobile has become an important marketing channel.
- Research and comparison shopping: Mobile shoppers are likely to use their phones in-store to compare prices and consult on potential purchases with friends. An analysis by Deloitte estimates mobile will influence $158 billion of in-person retail sales this year. This is a big problem for brick-and-mortar retailers, as it brings ecommerce competition directly into their stores.
- In-Store Payments: Consumers are beginning to make payments directly with their phones. According to Nielsen, 9% of mobile shoppers have paid for goods or services at point of sale. NFC probably won’t be the solution that powers this change though, but new apps like Pay with Square and Apple’s Passbook are promising.
The report is full of charts and da! ta that can be easily accessed, downloaded, and put to use.
In full, the report also looks at:
- The most popular mobile activities: We take a look at usage patterns around social networking, gaming, email, weather, search, and maps.
- The growth of the mobile web: We take a deep dive into mobile browser and app usage patterns and analyze the recent trends.
- How users are consuming content on their mobile devices: We take a look at how mobile users are consuming books, video, news, and music on their mobile devices.
To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.
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Here’s What Smartphone Users Are Doing With Their Phones
A decade ago, we used our mobile phones to make phone calls and perhaps to send text messages. Some advanced users checked their email and maybe did occasional tasks online.
Smartphones and tablets have changed these habits dramatically. But how, exactly?
In a recent report on Mobile Usage from BI Intelligence, we analyze various usage patterns in mobile behavior and examine recent trends and developments.
To Access The Full Report, Sign Up For A Free Trial Of BI Intelligence Today >>
Here’s a brief breakdown of the most important mobile usage trends:
- Mobile web use is exploding: A majority of U.S. mobile users now access browsers and apps. According to Nielsen, the minutes spent per month on apps more than doubled from M! arch 201 1 to March 2012. Many of our most time-consuming mobile activities — games, social networks, and music — are accessed through apps. Time spent on the mobile web was basically flat.
- And the most popular mobile activities are becoming even more popular: Social networking and games are the two largest categories of daily app consumption. According to comScore, 37% of all U.S. mobile users accessed social networks on their phones in May, while 34% of all U.S. mobile users played games. These are double digit increases over two years ago.
- The shopping process is being revolutionized: U.S. mobile commerce is expected to hit $10 billion this year, up from $6 billion in 2010 — but that’s only a small part of the story. According to Nielsen, 89% of smartphone owners have used their phone while shopping in stores in a host of different ways, most notably to access digital marketing campaigns, conduct research, and make mobile payments.
- And, of course, users are consuming more content than ever before:
Digital consumers read more books a year on average than their print-only counterparts, the percentage of U.S. mobile users listening to music on their phone has more than doubled in less than three years, tps://in telligence.businessinsider.com/mobile-usage-how-we-use-our-phones-and-what-it-means-2012-7?utm_source=House&utm_medium=Edit&utm_term=MU5&utm_content=link&utm_campaign=BIIMobile”>over 60% of smartphone and tablet owners access news on their devices, and mobile video consumption is experiencing rapid growth. - There is plenty more growth to come: There are six dumbphones out there for every smartphone, and smartphones have penetrated only half of the U.S.
In full, the report looks at:
- The most popular mobile activities: We take a look at usage patterns around social networking, gaming, email, weather, search, and maps.
- How people use their phones to shop: We analyze how consumers are using their mobile devices at every step of the shopping process
- The growth of the mobile web: We examine usage data of both web browsers and apps, looking at new developments and trends
- How users are consuming content on their mobile devices: We take a look at how mobile users are consuming books, video, news, and music on their mobile devices.
To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.
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How These Guys Went From Making Music For The Terminally-Ill To Launching An iTunes-Like Startup
It’s the perfect example that doing what you love — and knowing what the market lacks — will eventually pay off.
Alex King-Harris, Craig Kohland and Amani Friend met through the yoga community, but what’s unique about the trio is that they were all musicians making music for those who were terminally-ill or facing chronic illness. King-Harris had been involved in a bad car accident years ago which introduced him to yoga.
As yoga increased in popularity, the co-founders realized there wasn’t a platform for instructors to get recommended healing music or share their playlists with one another or with their students. All three guys immensely believe that the right music is essential for various sequences in a yoga routine.
After initially raising $150,000, YogiTunes, which works a lot like iTunes, but is catered specifically to the yoga community, launched in July 2011. The site currently has around 6,000 artists to choose from and the downloaded music can be played through any medium — unlike iTunes, which requires Apple products.
But people are used to getting their music through iTunes and other popular sources:
“You’re up against people who have really strong habits of consuming through iTunes, or consuming through Pandora,” King-Harris told us. “It takes a little while to shift people’s habitual ways of consuming.”
Eventually, the company wants to grow beyond music and become a community for health and wellness enthusiasts.
“We definitely want to draw people in with the music and then extend to other products, other services, other things that we feel are valuable for people’s lifestyles. It’s kind of taking the Amazon model. They were really good at selling books and now they do everything.”
“We can also scale quite quickly beyond yoga to the health and wellness market. A lot of massage therapists, fitness teachers, tai chi people use our music. I think the yoga market is particularly interesting because, in general, the median income is high so we know we have an broad enough audience.”
For inspiration, the company looks at Beatport, a private company that offers music for the DJ community.
“It’s a similar way that we see ourselves servicing the yoga community. They’re a very successful enterprise, very well-known and well established in what they do. They really know their niche. And that’s what we want to do.”
NOW SEE: A complete guide to what not to do when launching a startup>
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See Also:
- These Guys Launched A Startup For Entrepreneurs And Then Got Turned Away By Entrepreneurs
- INSTANT MBA: Know Your Competitors Broadly And Your Users Narrowly
- How Gossiping At The Workplace Can Improve Your Health
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TV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009
With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and general advertising, 20 – 50 CENTS is put back into “digital” channels and tactics. Thus the overall pie will continue to shrink while some parts grow and other parts shrink dramatically.
Source: http://www.marketingcharts.com/print/magazine-ad-revenues-pages-fall-in-q1-2010-12574
Ad pages also declined in Q1 2010 compared to Q1 2009, falling 9.4%, according to the Publishers Information Bureau (PIB).
Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group.
TV Revenue Decline Worse than Expected
In 2009, the total US TV and online advertising market totaled $67 billion, compared to $77 billion in 2008. TV advertising, by far the largest portion of this combined market, was hit especially hard by reductions in spending during 2009.
The TV ad market declined 21.2%, from $52 billion to $41 billion, between 2008 and 2009. This was significantly more than the 4% (or roughly $2.1 billion) decline The Yankee Group originally forecast in June 2009. As highlighted below, a shift in consumer attention primarily drove the steep decline in the TV ad market.
TV’s Loss is Internet’s Gain
Internet advertising grew during 2009, as a result of consumers spending more time online and less time watching TV. Online ad revenues grew 8.3% between 2008, when they totaled $24 billion, and 2009, when they totaled $26 billion.
Media Consumption Dwindles
The total amount of time consumers spent on media per day actually declined 14.3% between 2008 and 2009. Consumers spent about 14 hours per day on media in 2008, but only 12 hours per day in 2009. Most of the decline in media consumption was represented by declining TV viewership.
Americans spent an average of three hours and 17 minutes per day consuming TV and video in 2009, compared to an average of four hours and 13 minutes a day consuming online content. In addition, average daily mobile phone use reached one hour and 18 minutes. Thus Yankee Group advises marketers and advertisers to increase their focus on online and mobile promotions.
Annual US Ad Spending Falls 12.3%
Total US advertising expenditures (including print, radio, outdoor and free standing inserts) fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media.
Some of Kantar’s findings echo findings from the Yankee Group. Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the telecom, factory auto and travel categories. Meanwhile, spot TV advertising fell 23.7%, Spanish language TV advertising dropped 8.9%, network TV fell advertising 7.6%, and cable TV advertising only fell 1.4%.
About the Data: Statistics are taken from the updated Yankee Group “2009 Anywhere Advertising Forecast.”
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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