content
Windows only: Free application Tableau Public creates beautiful visualizations from your data and lets you publish them to the web, where users can interact with your charts and graphs with live updates.
The video above provides a great overview of how the tool works. Essentially, you import your data into the desktop Windows application, then play around with different charts, graphs, or other options until you find the visualization or visualizations that best fit your data. When you’re happy with what you’ve put together, you can save the outcome to the web, which uploads the charts to the Tableau Public servers. From there you can embed it on any web page YouTube-style), and users can drill down into the data to their heart’s content.
Here’s an example of Tableau Public in action from a post on the Wall Street Journal:
Dashboard at 570
Tableau Public is a free download for Windows, and looks like a great tool to try out next time you’re looking to make your otherwise boring data come to life. Update: Somehow I managed to miss the fact that Tableau Public is only free on a trial basis; its actual price tag is extremely hefty. (Though if you’re a student you can get it for as little as $69.)
Double Update: Actually, looks like Tableau Public is free after all! Straight from the horse’s mouth:
“People can download the free tool and publish their visualizations of their data for free. Tableau Public includes a free desktop product that you can download and use to publish interactive data visualizations to the web. The Tableau Public desktop saves work to the Tableau Public web servers – nothing is saved locally on your computer. All data saved to Tableau Public will be accessible by everyone on the internet, so be sure to work only with [publicly] available (and appropriate) data.
When people want to analyze their private or confidential data (particularly data in data warehouses and other large databases), then they may want to consider our commercial products.”
Source: http://feeds.gawker.com/~r/gizmodo/full/~3/2nqSfouIN8s/one-third-of-us-11+year+olds-have-cellphones
More kids are getting mobile phones: Last year, more than 35% of U.S. children ages 10-11 had cellphones, almost double the amount in 2005, according to Mediamark data, via eMarketer. And more than 5% of 6-7-year-olds had cellphones last year.
Takeaway: The audience for kids-focused mobile content, apps, and advertising is growing rapidly.
The Ten Commandments of Modern Marketing
The Ten Commandments of Modern Marketing
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Thou shalt not target customers with messages they don’t want.
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Thou shalt be truthful.
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Thou shalt respect your customers.
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Thou shalt make it easy for people to find you.
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Thou shalt be useful.
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Thou shalt make it easy for people to pass along.
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Thou shalt measure and optimize.
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Thou shalt listen to customers.
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Thou shalt remove any organizational barriers to speedy, collaborative innovation.
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Thou shalt not do brand-ing.
Thanks for all the retweets!
WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh
iamdanmoriartyThis is awesome – the 10 commandments of modern marketing http://bit.ly/7l8aBw – All very true, but especially #9!
tombutlin10 Commandments of modern marketing http://bit.ly/8MNo8g by @acfou. It doesn’t get clearer than this.
SuzzicksRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027
acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6
matt_mcgowanRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027
indie_preneurThe 10 commandments of modern marketing — are you playing nicely? http://www.clickz.com/3636027 /via @AnnaMariaVirzi
pedrogomezGreat read: 10 Commandments of Modern Marketing: http://bit.ly/6f3F5d
AnnaMariaVirziHow true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027
horacemitchell10 commandments of modern marketing http://short.to/12npj
fonstuinstra10 Commandments of Modern Marketing – ClickZ http://ow.ly/TOgq (h/t Jan van den Bergh)
GetPushingRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing
MarComNetworkRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing
GranerCreative10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing
jevedebe10 Commandments of Modern Marketing. http://tr.im/JJ1A
TemplateZonepretty solid guidelines – maybe someone should carve them into stone tablets! http://bit.ly/6f3F5d
theviragomedia10 Commandments of Modern Marketing – ClickZ http://bit.ly/7HKYGI
GreeneMarketRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6
MoniqueElwellexcellent reading: Augustine Fou Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing http://htxt.it/E3ut
PeteHealyAugustine Fou’s “10 Commandments of Modern Marketing” @acfou http://j.mp/5MWrLr #in
jessweissAll communications must be relevant, respectful, etc. @sarahebourne @andylarrimore The 10 Commandments of Modern Marketing http://ow.ly/TLCI
sarahebourneTrue! RT @andylarrimore I think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V
blakeandwhite10 Commandments of Modern Marketing – from @ClickZ. Great list, @acfou! http://bit.ly/5MWrLr
TachmanRT @PDMAffiliates 10 Modern Marketing Commandments: http://bit.ly/5MWrLr #advertising
TdF_ConsultantsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d
DecorcatsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d
BrandojoRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6
acfouThou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6
berteloot10 Commandments of Modern Marketing http://bit.ly/6f3F5d
pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010
TaiKolenkoAn awesome article on Modern Marketing! I like the comment, “the sun is setting on the era of big “push” advertising.” http://bit.ly/5MWrLr
KFinneganThe 10 Commandments of Modern Marketing – http://bit.ly/90GhVq
DistribionDMRT @AdLocal: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
AnteroDiasCommandments of Modern Marketing – A list of the 10 rules every marketer should follow to meet consumer needs in 2010: http://bit.ly/5MWrLr
AdLocalReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
patriciahader#Measure and optimize on the 10 Commandments of Modern Marketing list http://bit.ly/8vQ1w6 via ClickZ
_Vanessa_V10 Commandments of Modern Marketing http://www.clickz.com/3636027
HamiltonWallaceRT @acfou: Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
seewhatcouldbe10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
winsell10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
mnm8312Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
andylarrimoreI think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V
PedroBravoNada de hacer branding y otros 9 mandamientos de marketing moderno http://www.clickz.com/3636027
davidamoore10 Commandments of Modern Marketing – ClickZ http://bit.ly/5MWrLr
shannonholatoRT @cmo4hire: Read 10 Commandments of Modern Marketing, #10 No Brand-ing 
http://www.clickz.com/3636027
everyspoon10 Commandments of Modern Marketing. Learn them. Love them. Live them. Especially #5: Thou shalt be useful. http://www.clickz.com/3636027
zapalaFZKReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
joshua_dthou shall be useful & truthful – RT @gerardodada: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true
MMG_Works10 Commandments of Modern Marketinghttp://bit.ly/8UVG1J
gerardodadaReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true
PDMAffiliates10 Modern Marketing Commandments: http://bit.ly/5MWrLr #affiliate #advertising
BizIncubationRT @mediatrustpete 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer
mediatrustpeteMust Read for Marketers : 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer
MetaResponse10 Marketing Tips; http://bit.ly/5MWrLr
shiraadattoBrilliant as always! RT @acfou Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
raysmannaTen Commandments to help “marketing sinners” become saints RT@acfou http://bit.ly/8U3iI6
acfouTen Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
gmcdanielGood #marketing advice. Thanks for sharing! RT @Intouchsol: The 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d
ChurchChair10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
IntouchsolThe 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d
delpierreReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
AdsMitchell#Marketing | 10 Commandments of Modern Marketing http://www.clickz.com/3636027
Datadude09Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 Nothing we don’t already know but still interesting.
debbieswiderLove this from the ClickZ crew: 10 Commandments of Modern Marketing! http://bit.ly/6f3F5d
cmo4hireRead 10 Commandments of Modern Marketing, #10 No Brand-ing http://www.clickz.com/3636027
CollinsCompany10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
susanjspauldingRT @RoyMorejon: 10 Commandments of Modern Marketing – http://zi.ma/86997a
pablorazziRT @gnewell: 10 Commandments of Modern Marketing http://bit.ly/4RC4K1
gnewell10 Commandments of Modern Marketing http://bit.ly/4RC4K1
glenngabe10 Commandments of Modern Marketing http://bit.ly/75GhEK -great post by @acfou. I found myself nodding in agreement through most of it.
RoyMorejon10 Commandments of Modern Marketing – http://zi.ma/86997a
acfouHappy 2010! Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
Sharon_Higbee10 Commandments of Modern Marketing http://bit.ly/6khoUG
thenameshopnz10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
Spunky_PR10 Commandments of Modern Marketing: http://www.clickz.com/3636027 http://bit.ly/8B5DZ7
jenkins123110 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising .. http://bit.ly/5yKvpX
jenkins123110 Commandments of Modern Marketing http://bit.ly/5yKvpX
Jeff_Scarpo10 Commandments of Modern Marketing http://bit.ly/5yKvpX
beeyourfriend10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ
friendfollower10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ
2koolsales10 Commandments of Modern Marketing: With digital tools, devices, and channels data and feedback can be obtaine.. http://bit.ly/5yKvpX
col250401RT @sponsordiddy: 10 Commandments of Modern Marketing http://bit.ly/8uC7up
2adproshop10 Commandments of Modern Marketing: http://bit.ly/5GVRTl
EnterSuccess10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/6HLwmZ
jamieohler10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/4B39X4
marketingbot“10 Commandments of Modern Marketing” http://tinyurl.com/y8mahr5
GINFrank10 Commandments of Modern Marketing http://bit.ly/8dJM9l
HartHootonMarketing and #SocialMedia tips from Augustine Fou | RT @acfou: Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6
Facebook is going down – pageviews, average stay, pages per visit – why?
From the Compete charts below, it is clear that Facebook is seeing a decline in pageviews, average stay, and pages per visit. But why?
I know that I have reduced the time I spend on Facebook and I have also reduced the number of messages and other social actions as well. And I have deleted virtually all of my personal and family photos and will not upload any more. These may be the first signs of a waning of Facebook due to a number of factors.
I can’t get my stuff back out
For example, Facebook has stated that it will not participate in OpenSocial because they do not want people to be able to export their content, conversations, photos, etc, out of Facebook and use on another social network. I am concerned that I will not be able to retrieve or back up content which I believe is mine. I like to have control over my family photos, conversations with friends, etc. I am willing to accept as a “cost” of using the Facebook system the fact that they know who my friends are. But I am less willing or unwilling to continue putting my content where I cannot get it back, in its entirety. (Google Docs, for example, just launched a feature where you can back up everything back out of Google Docs into Microsoft Office formats).
Ads in the stream, erosion of trust
A second issue mentioned in a previous post is the increase in advertising on Facebook and also the more unscrupulous practice of injecting ads “into the stream” — ads masquerading as status updates. These are harmful to the overall trust built up in the community and I have un-friended quite a few people whose accounts were clearly used to promote events, products, etc.
Ad-effectiveness sucks
From a prior post – http://bit.ly/EhiW9 – Facebook advertising metric are absolutely abysmal. They keep trying to sell advertisers on the hundreds of billions of pageviews they throw off. But advertisers are getting smarter and more and more of them will buy ads on a cost-per-click basis (instead of CPM, cost per thousand impressions basis). This means that the ad revenues that Facebook enjoyed from gross INefficiencies will be decimated.
Ad-supported photo books
Need physical copies of some great shots, but you’re a bit too lazy to order and pay for them? HotPrints mails you free 16-page photo books, with shots pulled from Facebook, if you don’t mind some non-intrusive paper ads.
In this case, non-intrusive means the advertisements aren’t watermarked or otherwise touching your actual photos. They’re inserted between the pages, and can be pulled out, kind of like magazine subscription cards. You’d also have to be comfortable with HotPrints using “contextual” data from Facebook to target some ads at you. That means the album style you choose, the content of your profile, and region information from your Facebook account are used to target the ads, but the company claims that no identifying information is given out to its sponsoring partners. You can read more about HotPrints’ do’s and don’ts at their privacy policy.
If you’re cool with that at the cost of free, even free shipping, HotPrints’ Facebook app makes it fairly easy to pull in tagged photos of yourself or any Facebook contacts for a quickie album, with a limit of one per month. It’s a free service, requires a Facebook account (and app authorization) to use.
The Shuttering of Gourmet Magazine – Another Fine example of the Shift of Influence to The people
People no longer want editors to curate the content they read; people want other people (likeminded) to curate the content and help them discover new items, choose the best items to buy, and hear their rants and raves about such items.
see TasteSpotting below — beautiful food curated by the people, not just by an editor and a handful of writers.
RTB – real-time bidding may make ad exchanges more efficient, but it still won’t save display (ads)
in response to this mediapost article
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113621
While RTB will make ad exchanges even more efficient, it may not be that necessary.
RTB depends on 3 things: 1) inventory, which depends on how many people hit the page to generate an impression, 2) clicks, which depend on people clicking something, and 3) bidders, the more niche you get, the fewer bidders there will be. Inventory does not change rapidly. Clicks take time to accumulate (to yield click rates, which are a necessary ingredient in the RTB calculation). And if there are too few bidders the price of the auction “item” won’t appreciate or depreciate much or rapidly. Because of these 3 things, making bidding real-time versus non-real-time (i.e. overnight) may not make it significantly better or move the needle much on efficiency and ROI.
And RTB will still not save “display” ads. The golden age of display was in the mid 90s when people tolerated ads when they read content. They are now trained to avoid looking at the top and right of web pages So while RTB may increase the ROI of display ads by increasing click rates from a percentage with too many zeros to count to something sligtly higher, display ads are still ignored by users and will still not generate measurable business impact for advertisers.
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/HIb4XajC-yc/
The anticipated growth of internet-enabled TVs in the next four years would likely increase the popularity of digitally downloaded movies, TV shows and video games while dampening sales related to DVDs, blu-ray discs, video game discs, and other physical content formats, according to Retailer Daily.
While internet-enabled TVs are only expected to account for about 3% [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/HIb4XajC-yc" height="1" width="1"/>
How to make a viral video – a 5-step guide
1. select a product that is a low consideration product (e.g. a song) whose primary missing link is awareness
2. create a funny and entertaining video that features that product or a key attribute of the product
3. [ contact us for the "secret sauce" of step 3 ]
4. continue to build the momentum and build further social amplification by real people (won’t happen if the content is not funny, entertaining, useful, or unexpected)
5. use analytics to determine how to further optimize the content itself to match what characteristics actually went viral (based on how people talked about it when they passed it along)
Examples of videos whose viral effects were successfully manufactured over time. Obama Girl; Lonelygirl15 Brea Olson; Notice the shape of the stats curve of the more recent lonelygirl15 video from 2008. It is much flatter, which is a characteristic of non-viral videos. This is after they revealed that the original lonelygirl15 was a fake; now they have to support the view count through traditional paid media and continuous PR to accumulate the views.
The generalization that TV ads are more “helpful” than internet ads is simply false and irresponsible
In the following study published by Harris Interactive and Adweek Media, they show a chart which seemingly shows that TV ads are “most helpful” in making a purchase decision. If you were give the following list of choices — TV ads, newspaper ads, search engine ads, radio ads, banner ads, and none — and asked to select which was most helpful to your purchase decision; which would you choose? And would you choose that because it was more familiar to you (e.g. TV), seen more frequently, etc. Or is it that banner ads are generally known to be ignored (eye tracking studies show that most users know not to look at the top and right sides of a web page, knowing that banner ads typcially go there).
Source: http://www.marketingcharts.com/television/tv-ads-most-helpful-web-banners-most-ignored-9645/
More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia and Harris Interactive.
In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about internet search-engine ads:
At the other end of the spectrum, Radio ads (3%) and internet banner ads (1%) are not considered helpful by many people. The poll found also that more than one fourth (28%) of Americans say that none of these types of advertisements are helpful to them in the purchase-decision-making process.
Not surprisingly, the types of ads Americans find helpful vary by age and, slightly, by region:
- 50% of people ages 18-34 find TV ads most helpful.
- 31% of those ages 55+ say newspaper ads are most helpful.
- 40% of Southerners find TV ads most helpful, while only one-third (33%) of Midwesterners feel the same.
Banner Ads Most Ignored
Almost half of Americans (46%) say they ignore internet banner ads, according to the study. Much further down the list of ignored items are internet search engine ads (17% of people ignore), television ads (13%), radio ads (9%), and newspaper ads (6%):
One in ten Americans (9%) say they do not ignore any of these types of ads.
Age and regional differences:
- 50% of those ages 35-44 and 51% of Midwesterners say they ignore Internet banner ads compared with 43% of 18-34 year olds as well as Easterners and Southerners.
- 20% of Americans 18-34 years old (20%) say they ignore Internet search engine ads while 20% of those ages 55+ ignore TV ads.
Harris Interactive suggestes that these findings are important because, despite online video and the ability to use a DVR to shift live programming, TV ads remain most helpful to consumers. Conversely, while an internet strategy is essential for a comprehensive ad campaign, banner ads are only considered helpful by a few and are ignored the most, the polling fiirm said.
About the survey: The AdweekMedia/The Harris Poll was conducted online in the US from June 4-8, 2009 among 2,521 adults (ages 18+). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
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Recent Articles by Dr. Augustine Fou
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