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Facebook’s Magic Number 16%

Source: http://www.businessinsider.com/facebooks-entire-brand-advertising-business-boils-down-to-one-number-16-2012-3

 

sheryl sandberg at facebook Facebooks Magic Number 16%

One secret reason why Facebook ad revenues haven’t quite taken off like they should – and are, in fact, decelerating – is that for years now, brands have advertised on Facebook without paying Facebook.

Here’s how they’ve been doing it:

  • Brands build a “page” on Facebook.
  • Facebook users become “fans” of that brand page, thanks in part to ad campaigns off Facebook.
  • The brands post video, photos, or text to the page.
  • That content goes into fans’ News Feeds.
Yesterday, in front of more than 1,000 advertising executives here in New York, Facebook announced a new ad product it hopes will finally convince brands to do more than use Facebook’s free features.
The pitch boils down to a number: 16%
When a Facebook page owner posts a piece of content to their page, and that content gets disperse red into the News Feeds of that page’s fans, only 16% of those fans will actually see that piece of content.
Facebook’s new ad product, called Reach Generator, is supposed to take that number, 16%, and push it toward 100%. Test campaigns pushed it past 95% in some cases.
Basically, when a brand buys into a Reach Generator campaign, Facebook will push posts from that brands page into its fans’ News Feeds, mobile News Feeds, and log-out screen until almost all of that brand’s fans see it.

 

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Thursday, March 1st, 2012 display advertising No Comments

Intel Creates $100 Million Fund To Make Your Car Smarter (INTC)

Source: http://www.businessinsider.com/intel-creates-100-million-fund-to-make-your-car-smarter-2012-2

 

ferrari f12berlinetta car Intel Creates $100 Million Fund To Make Your Car Smarter (INTC)Intel Capital announced today a $100 million fund devoted to cars.

So what’s a chip company doing betting on technology in cars?

Intel estimates that by 2014, cars will be one of the top three fastest-growing markets for connected devices and Internet content. That eventually gives Intel an opportunity to put more of its chips in a whole new place: cars.

As an Intel manager put it in the press release announcing the fund: “The car is the ultimate mobile device.”

The Intel Capital Connected Car Fund will invest in technologies such as advanced driver assistance systems, speech recognition, gesture recognition, and eye tracking.

But there’s no mention of self-driving cars just yet. That is all Google for now.

 

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Wednesday, February 29th, 2012 news No Comments

Ad Targeting Gone Horribly Wrong

Just because the content contains certain words doesn’t mean targeting ads based on those words will work.
 Ad Targeting Gone Horribly Wrong
Toyota ad appears as Camry hits supermarket doors in this video. (Florida Highway Patrol/ April 14, 2012)
img2 yahoonews pg3 Ad Targeting Gone Horribly Wrong
image9 Ad Targeting Gone Horribly Wrong
img1 skydiver pg3 Ad Targeting Gone Horribly Wrong
image7 Ad Targeting Gone Horribly Wrong
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tumblr l9mdl65H2E1qayy9eo1 500 Ad Targeting Gone Horribly Wrong

steve jobs news jobs ad Ad Targeting Gone Horribly Wrong

 

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Monday, February 27th, 2012 analytics, news, statistics No Comments

SanDisk makes 128-gigabit flash chip, crams three bits per cell, takes afternoon off

Source: http://www.engadget.com/2012/02/22/sandisk-makes-128-gigabit-flash-chip-crams-three-bits-per-cell/

intel128gigabit lg SanDisk makes 128 gigabit flash chip, crams three bits per cell, takes afternoon off

SanDisk has developed a chip that earns it membership in the exclusive 128-gigabit club. Not content with simply matching the Micron / Intel effort, SanDisk and its partner Toshiba claim their new memory uses 19- rather than 20-nanometer cells in the production process. Shrinking the size is one thing, but SanDisk’s new chips also use its X3 / three-bit technology. Most memory stores just two bits per cell; cramming in another means fewer cells, less silicon, more savings, cheaper memory, happier geeks. Analyst Jim Handy estimates that the price per gigabyte for the tri-bit breed of flash could be as low as 28 cents, compared to 35 for the Micron / Intel equivalent. Full details in the not-so-compact press release after the break.

Continue reading SanDisk makes 128-gigabit flash chip, crams three bits per cell, takes afternoon off

SanDisk makes 128-gigabit flash chip, crams three bits per cell, takes afternoon off originally appeared on Engadget on Wed, 22 Feb 2012 19:37:00 EDT. Please see our terms for use of feeds.

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Wednesday, February 22nd, 2012 news No Comments

Read Anonymous Reviews like Graffiti

Source: http://lifehacker.com/5886582/read-anonymous-reviews-like-graffiti

medium d4842c7f65f6670d528e37684801da20 Read Anonymous Reviews like GraffitiTrolls. They fill the internet with insults, dead-end arguments, and inanity the likes of which we’ve never seen. Or maybe we have. The Guardian’s David Mitchell notes that trolling comments aren’t all that different from graffiti, and should likewise carry no more weight.

More specifically, Mitchell is talking less about trolls as you and I know them and more about anonymous, often inaccurate online reviews. It’s not a bulletproof analogy by any means, but Mitchell’s idea does reframe the way you look at anonymous content in a compelling way:

When you read a bit of graffiti that says something like “Blair is a liar”, you don’t take it as fact. You may, independently, have concluded that it is fact. But you don’t think that the graffiti has provided that information. It is merely evidence that someone, when in possession of a spray can, wished to assert their belief in the millionaire former premier’s mendacity. It is unsubstantiated, anonymous opinion. We understand that instinctively. We need to start routinely applying those instincts to the web.

If you read a review, an opinion, a description or a fact and you don’t know who wrote it then it’s no more reliable than if it were sprayed on a railway bridge. We should always assume the worst so that all those who wish to convince… have an incentive to identify themselves.

The flip side of the coin, of course, is that anonymity is vital to the spread of information on the internet. The important tool to remember, as always, is your skepticism. Without it, you’re letting yourself get all worked up over graffiti. (And we’re not talking Banksy here—or even Hanksy.) Photo remixed from The Awl.

An internet troll’s opinion should carry no more weight than graffiti | The Guardian

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Wednesday, February 22nd, 2012 digital strategy No Comments

Samsung / Blockbuster reportedly sign streaming deal in Oz, US and Europe next?

Source: http://www.engadget.com/2012/02/21/samsung-blockbuster-video-streaming-deal/

sammy2 21 Samsung / Blockbuster reportedly sign streaming deal in Oz, US and Europe next?
We know Samsung’s been ramping up its home entertainment arsenal. Now, recent intel acquired by the folks at SmartHouse suggests that the Korean outfit’s about to dive into deeper waters, after reportedly striking a deal in Australia. The pact, that’s yet to become official, would give the manufacturer access to the plethora of films available from your favorite blue-and-yellow video store, which could then be streamed to your beloved Galaxy handset or Tab, as well as Sammy-branded Smart TVs, Blu-ray players and laptops. Furthermore, the report claims Samsung’s got a friendly billing system in the works that’d allow easy access to the content on your devices. It’s expected to hit US and Euro shores “as early as September.” Until then you’ll have to stick with the good ol’ Redbox kiosks.

Samsung / Blockbuster reportedly sign streaming deal in Oz, US and Europe next? originally appeared on Engadget on Tue, 21 Feb 2012 18:31:00 EDT. Please see our terms for use of feeds.

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Tuesday, February 21st, 2012 news No Comments

Rice University And OpenStax Announce First Open-Source Textbooks

Source: http://techcrunch.com/2012/02/07/rice-university-and-openstax-announce-first-open-source-textbooks/

 Rice University And OpenStax Announce First Open Source Textbooks

When we think about the distribution industry being disrupted, we tend to think about music and movies, whose physical media and vast shipment infrastructure have been rendered mostly obsolete over the last decade. To a lesser extent, we hear about print, and the effect of e-readers and web consumption on books and magazines. No one is making the change particularly gracefully, and the same can be said of the textbook business, which does millions of dollars of business every year selling incredibly expensive items to students — who likely consider them anachronisms.

Rice University, which has been pushing alternative distribution mechanisms for scholarly publications for years, has announced a new initiative, by which they hope to publish free, high-quality textbooks in core subjects like physics and biology via a non-profit publisher called OpenStax College. It’s the polar opposite of Apple’s iBooks textbooks, which, while they too help drag this dusty industry into the present, amount more to a new sales vector for the publishers than competition.

Rice and OpenStax aren’t the first people to propose open-source or free textbooks. There are collections here and there, like Flat World Knowledge and Apple’s iTunes U — but they’re decidedly short on the type of books a freshman might have to buy for their year of survey courses: Biology 1, Physics 1, Sociology 1, Psychology 1. And 11 Learning has a similar idea of collaboration producing a book, but their creation model may not be economically feasible.

And of course there are the many companies that want to remove textbooks from the equation entirely. Setting up textbook platforms on new devices like Kno and Inkling, making an environment for meta-curricular activities and non-traditional learning like Khan Academy, or virtualizing the whole education experience, something with which many universities are tinkering.

But textbooks are still big business, and their utility in the education system is difficult to argue with right now. So OpenStax splits the difference: fueled by grant money from a number of private foundations (i.e. not government grants), they’re putting together full-on textbooks, peer-reviewed, professionally laid out, and all that. These textbooks will be provided for free in file form. But supplementary materials — quizzes, videos, presentations, and the like, presumably — cost money.

It would be petty to call this a bait and switch, since the bulk of the material is being provided for free. And a savvy professor or TA can scrape quite a few supplementary materials from the web already, thanks to those post-textbook services already mentioned. Providing the meat for free and the potatoes for a price is perfectly reasonable.

What remains to be seen is the quality of the textbooks. So far OpenStax has signed up “in the low tens” of colleged and universities to use the books. Institutions probably are waiting to see how the next year or so plays out: everything is in flux and to commit to one platform over another when the true costs and benefits are still unclear would be a bad move.

OpenStax’s first textbooks, for physics and sociology, will be coming in March, with others following later in the year. A strange time to make a debut, in a way, as the school year is well underway and many intro courses won’t be offered. But it will give time for the creaking machinery of academia to notice, acknowledge, examine, and judge the OpenStax offering. It may be that they can demonstrate their agility in fixing, improving, and expanding the content on the fly, which could either impress or terrify nodding faculty members who use the same text for a decade at a time.