context
Apple’s Weekend iPad Sales In Context
Source: http://www.businessinsider.com/chart-of-the-day-ipad-mini-sales-2012-11
Apple says it sold three million iPad Minis and fourth generation iPads from Friday to Sunday. For some context on how impressive those sales are we’ve charted them against shipments from other tablet makers in the third quarter, using data from IDC. As you can see, only Samsung had better sales in three months than Apple had in three days.
Apple’s Mind-Blowing Margins In Context (MSFT, AAPL, GOOG)
Source: http://www.businessinsider.com/chart-of-the-day-google-microsoft-apple-operating-margins-2012-4
The most important thing to come out of Apple’s earnings was the fact that its operating margins were so strong, said Goldman Sachs analyst Bill Shope.
As you can see in this chart from the always insightful Horace Dediu of Asymco, Apple’s margins are better than Microsoft, which is a software company, and Google, which is an Internet company.
Apple is a hardware company. The fact that its margins beat software companies and internet companies is mind blowing.
(The chart below shows margins from 2 quarters ago.)
Want more mind-blowing information on Apple? Then take a look at this >
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The Millions Of Ad Spending On Facebook In Context
Source: http://www.businessinsider.com/chart-of-the-day-us-ad-spend-per-usersubscriber-2011-10
Facebook’s U.S. ad spending per user is tiny, when you compare it to other big ad-reliant industries, as you can see in this chart from Nanigans, a Facebook marketing company.
This chart isn’t perfect since Facebook is just one company, and the rest of the chart is made up of entire industries. But, the essential point of this chart remains: Facebook has an opportunity to capture many more ad dollars in the future.
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See Also:
- CHART OF THE DAY: Zynga’s Biggest Problem
- CHART OF THE DAY: How Much Revenue Can Twitter Eventually Generate?
- The Facebook iPad App Is (Finally) Out — Here’s What It Looks Like
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Do you know where your ads are being shown?
Protecting brand reputation is the #2 top concern among advertisers, according to a 2009 Aberdeen Group study. And yet, there is still not much they can do to see where, next to what, or in what context their ads are being shown.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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