contextual

Display Media Buyers Favor Combined Contextual and Audience Targeting

Source: http://www.marketingcharts.com/wp/direct/display-media-buyers-favor-combined-contextual-and-audience-targeting-23528/

94% of display media buying respondents to a Google and Forrester Consulting survey released in September 2012 currently combine contextual (i.e. targeting based on contextual category or contextual adjacency) and audience targeting. The primary reasons these respondents give for doing so are higher performance and greater accuracy than using one type of targeting alone. For […]

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Monday, September 24th, 2012 news No Comments

Yahoo launches IntoNow for iPad, recommends telling it how it is

Source: http://www.engadget.com/2011/11/04/yahoo-launches-intonow-for-ipad-recommends-telling-it-how-it-is/

TV companion app IntoNow has made its first major foray since it was snapped up by Yahoo earlier this year. Its new iPad app is now up for grabs and brings the same contextual magicks found on the iPhone version, expanded to make the most of the Apple tablet‘s 9.7-inch screen. The app picks up on audio cues made by whatever you’re watching on TV and then displays websites, game scores, even Twitter feeds of musicians and other famous types shown on the big(ger) screen. Now you can tell those overpaid athletes and awful, awful actors exactly what they did wrong. Trolling’s never been so convenient.

Yahoo launches IntoNow for iPad, recommends telling it how it is originally appeared on Engadget on Fri, 04 Nov 2011 08:51:00 EDT. Please see our terms for use of feeds.

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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, November 4th, 2011 news No Comments

Popular Posts – Week of June 7, 2010.

  • HP Mini 311 Nvidia ION Netbook Hackintosh’ed
  • Facebook advertising metrics and benchmarks
  • Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send
  • How-To View Gmail for iPad on Your Regular Computer – Chrome and Safari
  • A sure sign Facebook’s already in trouble – meteoric rise and meteoric fall coming
  • What is Web 3.0? Characteristics of Web 3.0
  • social media benchmarks
  • Apple vs Microsoft vs Sony [Graphs]
  • The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
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    Tuesday, June 8th, 2010 digital No Comments

    Popular Posts Week Ending September 26, 2009.

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    Wednesday, September 30th, 2009 digital No Comments

    Contextual Ads Gone Wrong

    the problem with contextual ads, is that they just match words.  I’m wondering what words matched in this case?

    contextual-ads-gone-wrong

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    Wednesday, August 26th, 2009 digital No Comments

    Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send

    Dead simple, handy tool for adding contextual help to any web page or entire site. It is installed on this blog — so go ahead and select something with your mouse.

    Then you can choose to look up the word(s) on the dictionary, thesaurus, wikipedia, or amazon. Or you can translate it, clip 2 send it, or Google it.

    Install on any webpage or blog by way of 1 line of code:

    <script src=”http://64.202.162.213/bubble/bubble.js“></script>

    Select any text, contextual bubble appears, click Wikipedia to get more information about the selected text

    contextual-bubble-wikipedia-1contextual-bubble-wikipedia-2

    When more than 5 words are selected, other options are grayed out and clip2send is the link to click to send the selected part of the page via email. Type in the email address; the subject line is autofilled, but editable; the source URL is automatically cited.

    contextual-bubble-clip2send-1contextual-bubble-clip2send-2

    Select text, contextual bubble appears, click Amazon link to bring up results on Amazon.  For example if you select the words Samsung LED HDTV and then use the contextual bubble to choose Amazon, it will bring you to the page and execute the search for you using the words you selected.

    contextual-bubble-amazon-1contextual-bubble-amazon-2

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    Sunday, August 23rd, 2009 digital No Comments

    What is Web 3.0? Characteristics of Web 3.0

    2009 06 16 What Is Web 3.0

    2009 06 16 What Is Web 3.0 – Presentation Transcript

    1. What is Web 3.0? Dr. Augustine Fou June 16, 2009. June 16, 2009.
    2. Evolution of the Internet microprocessor 40 yrs 10 yrs 20 yrs 5 yrs present web internet 2.5 yrs social networks e-commerce 1.5 yrs Web 1.0 Web 2.0 Web 3.0? June 16, 2009.
    3. Evolution of the “Web” content commerce search social networks social content social search social commerce As each stage reaches critical mass, the next stage is tipped into present June 16, 2009.
    4. Key Characteristics present web 1.0 web 2.0 web 3.0
      • Speedy
      • more timely information and more efficient tools to find information
      • Collaborative
      • actions of users amass, police, and prioritize content
      • Trust-worthy
      • users establish trust networks and hone trust radars
      • Content
      • content destination sites and personal portals
      • Search
      • critical mass of content drives need for search engines
      • Commerce
      • commerce goes mainstream; digital goods rise
      • Ubiquitous
      • available at any time, anywhere, through any channel or device
      • Individualized
      • filtered and shared by friends or trust networks
      • Efficient
      • relevant and contextual information findable instantly

    June 16, 2009.

    1. Illustrative Examples – retail/shopping present web 1.0 web 2.0 web 3.0
      • what friends bought or want to buy
      • drag-to-share items which friends know friends are looking for
      • item collections
      • value in the aggregation

    overstock.com amazon.com FB app: MyFaveThings

      • contextual reviews
      • reviews of reviews
      • what others bought
      • individualized recommendations

    June 16, 2009.

    1. Illustrative Examples – social networks present web 1.0 web 2.0 web 3.0
      • aggregates all your online identities
      • syndicates all your updates to all social networks
      • social actions visible to friends
      • trust networks across geography, time, and interests
      • collection of personal homepages

    geocities.com facebook.com peoplebrowsr.com June 16, 2009.

    1. Illustrative Examples – restaurant reviews present web 1.0 web 2.0 web 3.0
      • Yelp content vetted through a user’s trust network and individual recommendations made based on situation and need, in real-time
      • user submitted reviews
      • related items based on similarity of user preferences
      • infrequent publication
      • centralized editorial control

    zagat‘s yelp need reco for great Italian + GPS + Yelp 5-star Babbo, been there, love it June 16, 2009.

    1. Illustrative Examples – photos present web 1.0 web 2.0 web 3.0
      • real-time, contextual “do you like this knit shirt?”
      • friends give immediate feedback
      • share photos with friends and strangers
      • enable visitors to tag and comment
      • individual albums

    kodakgallery.com flickr.com ? June 16, 2009.

    1. Illustrative Examples – real estate present web 1.0 web 2.0 web 3.0
      • information vetted by fellow users, recommended directly an in context
      • listings plus relevant information like school zones, comparable sales, alerts
      • listings based on parameters

    corcoran.com streeteasy.com trulia iphone app June 16, 2009.

    1. Illustrative Examples – encyclopedia present web 1.0 web 2.0 web 3.0
      • content is ubiquitous and available through any channel or device
      • trust network proactively forwards relevant info to user who needs it
      • created, updated, and edited (policed) by user actions
      • digitized version of printed encyclopedia

    britannica.com wikipedia.com chacha.com June 16, 2009.

    1. Illustrative Examples – online coupons present web 1.0 web 2.0 web 3.0
      • coupons delivered contextually and proactively when user needs it (without the user even asking for it)
      • instant feedback
      • community action makes it more accurate and useful for others
      • collection of online coupons – value in the aggregation

    dealcatcher.com retailmenot.com June 16, 2009.

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    the overall advertising pie will shrink

    the greater efficiencies of “digital” mean that the same amount of “advertising” can be achieved with fewer dollars because more waste can be eliminated. The decreases in ad spending in traditional media channels like newspapers will only be partially replaced by ad spending online.

    For example, the dollars that used to fund newspaper classified advertising has been replaced by free online classifieds through Craigslist. While newspapers had incremental costs due to materials, printing, labor, and distribution, online classifieds have virtually no incremental cost.

    Similarly print advertising, which was based on targeting ads to specific demographics of readerships are being replaced by online ads which can be more finely targeted to even more niche readerships — e.g. contextual advertising. And the revenue models based around cost per click are inherently more efficient (and thus lower cost) than the impression-based revenue models of magazines. Again for every dollar taken out of print advertising, only a few cents are needed to replace it in “digital.”

    100544-ad-spending-by-media

    Agree with me or tell me I’m stupid @acfou

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    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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