contextual
Popular Posts – Week of June 7, 2010.
Ad-supported photo books
Need physical copies of some great shots, but you’re a bit too lazy to order and pay for them? HotPrints mails you free 16-page photo books, with shots pulled from Facebook, if you don’t mind some non-intrusive paper ads.
In this case, non-intrusive means the advertisements aren’t watermarked or otherwise touching your actual photos. They’re inserted between the pages, and can be pulled out, kind of like magazine subscription cards. You’d also have to be comfortable with HotPrints using “contextual” data from Facebook to target some ads at you. That means the album style you choose, the content of your profile, and region information from your Facebook account are used to target the ads, but the company claims that no identifying information is given out to its sponsoring partners. You can read more about HotPrints’ do’s and don’ts at their privacy policy.
If you’re cool with that at the cost of free, even free shipping, HotPrints’ Facebook app makes it fairly easy to pull in tagged photos of yourself or any Facebook contacts for a quickie album, with a limit of one per month. It’s a free service, requires a Facebook account (and app authorization) to use.
Popular Posts Week Ending September 26, 2009.
- The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
- Facebook advertising metrics and benchmarks
- Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send
- How to manufacture a viral video sensation and make viral profits – Post 2 of 2
- Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)
- social media benchmarks
- What is Web 3.0? Characteristics of Web 3.0
- How to make a viral video – a 5-step guide
- How NOT to design a web page
- Two viral campaigns – one drove sales, the other probably didn’t
Contextual Ads Gone Wrong
the problem with contextual ads, is that they just match words. I’m wondering what words matched in this case?
Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send
Dead simple, handy tool for adding contextual help to any web page or entire site. It is installed on this blog — so go ahead and select something with your mouse.
Then you can choose to look up the word(s) on the dictionary, thesaurus, wikipedia, or amazon. Or you can translate it, clip 2 send it, or Google it.
Install on any webpage or blog by way of 1 line of code:
<script src=”http://64.202.162.213/bubble/bubble.js“></script>
Select any text, contextual bubble appears, click Wikipedia to get more information about the selected text
When more than 5 words are selected, other options are grayed out and clip2send is the link to click to send the selected part of the page via email. Type in the email address; the subject line is autofilled, but editable; the source URL is automatically cited.
Select text, contextual bubble appears, click Amazon link to bring up results on Amazon. For example if you select the words Samsung LED HDTV and then use the contextual bubble to choose Amazon, it will bring you to the page and execute the search for you using the words you selected.
What is Web 3.0? Characteristics of Web 3.0
2009 06 16 What Is Web 3.0 – Presentation Transcript
- What is Web 3.0? Dr. Augustine Fou June 16, 2009. June 16, 2009.
- Evolution of the Internet microprocessor 40 yrs 10 yrs 20 yrs 5 yrs present web internet 2.5 yrs social networks e-commerce 1.5 yrs Web 1.0 Web 2.0 Web 3.0? June 16, 2009.
- Evolution of the “Web” content commerce search social networks social content social search social commerce As each stage reaches critical mass, the next stage is tipped into present June 16, 2009.
- Key Characteristics present web 1.0 web 2.0 web 3.0
- Speedy
- more timely information and more efficient tools to find information
- Collaborative
- actions of users amass, police, and prioritize content
- Trust-worthy
- users establish trust networks and hone trust radars
- Content
- content destination sites and personal portals
- Search
- critical mass of content drives need for search engines
- Commerce
- commerce goes mainstream; digital goods rise
- Ubiquitous
- available at any time, anywhere, through any channel or device
- Individualized
- filtered and shared by friends or trust networks
- Efficient
- relevant and contextual information findable instantly
June 16, 2009.
- Illustrative Examples – retail/shopping present web 1.0 web 2.0 web 3.0
- what friends bought or want to buy
- drag-to-share items which friends know friends are looking for
- item collections
- value in the aggregation
overstock.com amazon.com FB app: MyFaveThings
-
- contextual reviews
- reviews of reviews
- what others bought
- individualized recommendations
June 16, 2009.
- Illustrative Examples – social networks present web 1.0 web 2.0 web 3.0
- aggregates all your online identities
- syndicates all your updates to all social networks
- social actions visible to friends
- trust networks across geography, time, and interests
- collection of personal homepages
geocities.com facebook.com peoplebrowsr.com June 16, 2009.
- Illustrative Examples – restaurant reviews present web 1.0 web 2.0 web 3.0
- Yelp content vetted through a user’s trust network and individual recommendations made based on situation and need, in real-time
- user submitted reviews
- related items based on similarity of user preferences
- infrequent publication
- centralized editorial control
zagat‘s yelp need reco for great Italian + GPS + Yelp 5-star Babbo, been there, love it June 16, 2009.
- Illustrative Examples – photos present web 1.0 web 2.0 web 3.0
- real-time, contextual “do you like this knit shirt?”
- friends give immediate feedback
- share photos with friends and strangers
- enable visitors to tag and comment
- individual albums
kodakgallery.com flickr.com ? June 16, 2009.
- Illustrative Examples – real estate present web 1.0 web 2.0 web 3.0
- information vetted by fellow users, recommended directly an in context
- listings plus relevant information like school zones, comparable sales, alerts
- listings based on parameters
corcoran.com streeteasy.com trulia iphone app June 16, 2009.
- Illustrative Examples – encyclopedia present web 1.0 web 2.0 web 3.0
- content is ubiquitous and available through any channel or device
- trust network proactively forwards relevant info to user who needs it
- created, updated, and edited (policed) by user actions
- digitized version of printed encyclopedia
britannica.com wikipedia.com chacha.com June 16, 2009.
- Illustrative Examples – online coupons present web 1.0 web 2.0 web 3.0
- coupons delivered contextually and proactively when user needs it (without the user even asking for it)
- instant feedback
- community action makes it more accurate and useful for others
- collection of online coupons – value in the aggregation
dealcatcher.com retailmenot.com June 16, 2009.
the overall advertising pie will shrink
the greater efficiencies of “digital” mean that the same amount of “advertising” can be achieved with fewer dollars because more waste can be eliminated. The decreases in ad spending in traditional media channels like newspapers will only be partially replaced by ad spending online.
For example, the dollars that used to fund newspaper classified advertising has been replaced by free online classifieds through Craigslist. While newspapers had incremental costs due to materials, printing, labor, and distribution, online classifieds have virtually no incremental cost.
Similarly print advertising, which was based on targeting ads to specific demographics of readerships are being replaced by online ads which can be more finely targeted to even more niche readerships — e.g. contextual advertising. And the revenue models based around cost per click are inherently more efficient (and thus lower cost) than the impression-based revenue models of magazines. Again for every dollar taken out of print advertising, only a few cents are needed to replace it in “digital.”
Agree with me or tell me I’m stupid @acfou
About Me
Tags
Popular Posts
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Facebook advertising metrics and benchmarks
- When NOT to use Groupon (as an advertiser)
- How-To View Gmail for iPad on Your Regular Computer - Chrome and Safari
- social media benchmarks
- What is Web 3.0? Characteristics of Web 3.0
- Facebook's Security Check Asks Users to Identify Photos of Friends' Dogs, Gummi Bears
- Vapor4 May Be the First Bumper Worthy of the iPhone 4
- Two Social Success Stories - Groupon and FourSquare
Recent Posts
- 1535
- ‘we are prioritizing our Android platform’
- 1531
- 1529
- 1527
- HP Labs teams up with Hynix to manufacture memristors, plans assault on flash memory in 2013
- Amazon planning subscription video service to challenge Netflix and Hulu?
- It’s Time To Make Standardized Ratings For Gadgets
- Arcade Fire and Google Pushing HTML5 Together
- New ARM architecture (likely Eagle) better suited for OS virtualization
Recent Articles by Dr. Augustine Fou
- Augustine Fou | ClickZ
- ClickZ Welcomes Augustine Fou | ClickZ
- The ROI for Social Media Is Zero | ClickZ
- A New Definition of 'Digital' | ClickZ
- Social Commerce: In Friends We Trust | ClickZ
- 10 Commandments of Modern Marketing | ClickZ
- Digital is the DNA of All Advertising | ClickZ
- Experiential Marketing | ClickZ
- Social Intensity: A New Measure for Campaign Success? | ClickZ
- Beyond Targeting in the Age of the Modern Consumer | ClickZ
Pages
Archives
- September 2010 (7)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- November 2007 (1)
