contract
Source: http://gizmodo.com/5948408/the-iphone-5-really-costs-1800
Though you may think the iPhone 5 only costs $200, you’re forgetting about the contract that’s tied to it. Yep, that fatty two-year, soul-selling new contract you get when you buy a new iPhone. That’s the real cost of the iPhone 5 and it can get quite expensive.
And to be completely fair, $1800 is actually a low-end estimate. That just so happens to include the cheapest plan on AT&T, which gives you no free text messages and a laughable amount of data. If we’re being honest, you’re going to need a lot more. Anywhere from $200 more if you’re on AT&T to a couple thousand dollars more if you’re on Verizon. Over the lifetime of the iPhone 5′s contract, you’ll spend anywhere from $1800 to $4800. That’s a good chunk of change.
Marketing firm Avalaunch put together all the data and made the snazzy infographic below. It’s a pretty solid estimate of how much the iPhone 5 will cost you over two years (to be fair, most smartphones cost around this price too).
Beats Dumps Monster Over Headphone Spat [Audio]
Source: http://gizmodo.com/5875715/beats-dumps-monster-over-headphone-spat
![medium cbc9fc07d0f13ac5d5ca10740573bc40 Beats Dumps Monster Over Headphone Spat [Audio]](http://cache.gawkerassets.com/assets/images/4/2012/01/cbc9fc07d0f13ac5d5ca10740573bc40.jpg "Beats Dumps Monster Over Headphone Spat")
Peanut butter and jelly, unicorns and glitter, Beats Electronics and Monster. One of these things just doesn’t belong, one of these things is not like the others. After a five-year collaboration, the two companies have terminated their relationship but do hope to remain friends.
According to Businessweek, the breakup came about due to an irreconcilable dispute between Beat’s Jimmy Iovine and Monster’s Noel Lee over which company deserved more credit for the brand’s 53-percent share of the $1 billion headphone market during the last year. As such, Beats has opted out of renewing its manufacturing contract with Monster when it expires later this year
Monster takes credit for the design and production “They wanted to do speakers and I said, ‘The new speaker is the headphone,’ ” says Lee. Beats, on the other hand believes its celebrity connections helped market the devices as high-quality status symbols. “Now a big part of what you’re paying for is the brand and fashion,” Ben Arnold, director of industry analysis for NPD, told Businessweek.
It’s still too soon to see who will ultimately come out ahead from this. Beats Electronics remains the preeminent brand for twentysomethings. Monster on the other hand will have to find a way to replace the lost revenue—reportedly 60 percent of its of privately held revenues and profit. Its recently announced partnerships with fashion brand Diesel and Radio Shack should do nicely though. Those products are expected to hit shelves later this year. [Businessweek via CNet - Photo by Elsa/Getty]
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Monster and Beats Electronics discontinue partnership, audiophiles rejoice
Source: http://www.engadget.com/2012/01/12/monster-and-beats-electronics-discontinue-partnership-/
In the the followup, Monster will pump eight new headphone lineups featuring due out this year, Monster is also noted to have brought in 60% of its own revenue from Beats by Dre, and now plans to shift its focus on older demographics, such as executive types, which the brand never exactly catered to. Notably, Businessweek also states that Beats Electronics will retain to the rights to the headphone’s iconic design, sound-signature and branding. Considering Beats’ partnerships reign far with companies like HP and HTC, things probably won’t be all doom and gloom for the company — but the amount of time left to pick up your very own JustBeats likely just got slim. Hit up the source link below for more details.
Monster and Beats Electronics discontinue partnership, audiophiles rejoice originally appeared on Engadget on Thu, 12 Jan 2012 20:04:00 EDT. Please see our terms for use of feeds.
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The iPod Touch Is This Generation’s Tamagotchi
Source: http://feeds.gawker.com/~r/gizmodo/full/~3/SM6HjEBs9Ok/the-ipod-touch-is-this-generations-tamagotchi
All these wonderful things we’re learning today, from data! First, we find out that Android is a guy thing. Now, we discover that the iPod Touch shares more demographics with glittering vampires than smartphones. iPod Touch: Kid stuff.
The age distribution makes a lot of sense, especially with the direct available comparison of the iPhone: the iPod Touch is a good gift, a plausible purchase, and a good investment for a young person right now. An iPhone with a $70-a-month minimum contract is a tougher sell, either to parents, or to kids mostly supported by their parents.
And these kids don’t just buy different gadgets than adults—they use them differently, too. For example, they looooove apps:
But they’re stingy little bastards, these kids: 
Buying an app can be tough without a credit card, so again, this isn’t shocking. But it does poke a little hole in the idea of the iPod Touch as a massive moneymaker for Apple. Hardware sales are tremendous and highly profitable, sure, but once the devices are in users’ soft little baby hands, they don’t keep raking it in like the iPhone does. [AdMob]
the American phone subsidy model is a RAZR way of thinking in an iPhone world
Source: http://www.engadget.com/2010/02/23/editorial-the-american-phone-subsidy-model-is-a-razr-way-of-thi/
The concept is simple enough — pay more, get more. So it has gone (historically, anyway) with phone subsidies in this part of the world, a system that has served us admirably for well over a decade. It made sense, and although it was never spelled out at the customer service counter quite as clearly as any of us would’ve liked, it was fairly straightforward to understand: you bought a phone on a multi-dimensional sliding scale of attractiveness, functionality, and novelty. By and large, there was a pricing scale that matched up with it one-to-one. You understood that if you wanted a color external display, a megapixel camera, or MP3 playback, you’d pay a few more dollars, and you also understood that you could knock a couple hundred dollars off of that number by signing up to a two-year contract. In exchange for a guaranteed revenue stream, your carrier’s willing to throw you a few bucks off a handset — a square deal, all things considered. So why’s the FCC in a tizzy, and how can we make it better?
Editorial: the American phone subsidy model is a RAZR way of thinking in an iPhone world originally appeared on Engadget on Tue, 23 Feb 2010 20:00:00 EST. Please see our terms for use of feeds.
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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