One of the reasons bookmarking apps like Read It Later and Instapaper are becoming so popular is because we are inundated with news and interesting links all day long, but have no time to read them. But just as DVRs helps us shift our TV viewing to better fit our own schedules, these apps helps us time shift our online reading. And according to some data put out earlier this month by Read It Later, it looks like the iPad is becoming the time-shifting reading device of choice.
Read It Later offers bookmarking apps for computers, mobile phones and iPads. It looked at 100 million articles saved by its users. The chart above shows the amount of saving activity by time of day. It is pretty consistent throughout waking hours, as you’s expect from people who are constantly bombarded with new information. It just never stops. Below is a chart showing when iPad users actually end up reading what they saved. As you can see, the time reserved for reading is shifted all the way to the right, with the sweet spot being between 7 PM and 11 PM at night. This suggests that iPad usage is competing with primetime TV for people’s attention (or that they watching TV with iPad in hand, or shifting their TV viewing to other times).
People who end up reading the articles they saved on their computers, don’t shift their reading times so far to the right. They tend to read throughout the day whenever they have time, which makes sense for people who sit in front of computers all day. They read saved stuff whenever they have a free moment. The chart below shows an overlay of articles read on computers by iPad owners with articles led by people non-iPad owners in gray in the background. iPad owners also read their saved articles on their computers, but mostly in the middle of the day. As they get more downtime, they shift to their iPads.
If you look at when users read saved articles on their iPhones, the graph is more spiky around commutes, early morning, and late evening. The iPhone is an interstitial reading device, filling in the moments in between activities.
(Hat tip to John Borthwick).
The annual Consumer Electronics Show (CES) is almost upon us, and this time, it appears the general theme is “evolution” not “revolution” Like 2010’s event, there will be e-books and tablets and newer and better TVs. There will be more 3D and Web-connected devices, including TVs, Blu-ray players and set-top boxes. And yes, that list sounds a lot like last year’s and even the year before.
A recent Reuters report went so far as to say that the CES 2011 gadget fest’s “sizzle fizzles.” Oh dear! But we’re not in the same boat. For mobile enthusiasts – industry folk and consumers alike – there is stil plenty to look forward to from CES 2011, even if it lacks a big reveal, like the long-awaited Verizon iPhone.
Trend #1: Usable Android Tablets
Like last year, there will be tablets aplenty at CES, but this time around, they might be tablets you’ll actually buy. Sprint’s president of its business markets group, Paget Alves, recently told FierceWireless.com that he expects there will be “at least 12 different tablets” that will be unveiled at CES 2011. Other sources, like CNET for example, say there will be more. In fact, CNET says there will be tablets from Acer, Archos, Asus, Creative, Dell, Entourage, Fusion Garage, LG, Motorola, MSI, Notion Ink, Samsung, Toshiba and ViewSonic.
The majority of these tablets will run Google’s Android operating system, of course. Manufacturers are ready to reveal their lower or competitively priced iPad alternatives at last, and thanks to advances in the Android OS itself, many of these tablets will actually be usable, a big change from last year’s show. “Honeycomb,” Google’s code-name for its new tablet-ready version of Android expected to launch in March 2011, will offer support for larger screen sizes, and it will even offer APIs (application programming interfaces) to developers which will allow an Android application to split its views into multiple views, like side-by-side, instead of one after the other, such as on a phone.
Plus, as a bonus, there may be a reveal of a new Microsoft tablet too. Will it run Windows 7 or will Microsoft surprise us instead? Maybe even with a reveal of a tablet-friendly Windows 8?
Trend #2: First 4G Phones (and Other Devices)
2011 will be the year that 4G, specifically Verizon’s LTE technology, takes off. Although none of the carriers who have announced 4G networks are actually providing speeds that meet the standard’s requirement, as a marketing term “4G” means faster speeds and faster downloads for mobile users.
Verizon’s CEO Ivan Seidenberg is delivering a keynote address on January 6th, where it’s expected he will discuss the company’s launch of its LTE network, and will likely talk about its new LTE-enabled phones and tablets. According to The Wall St. Journal, Verizon will show off LTE smartphones from Motorola, Samsung, HTC and LG Electronics as well as one tablet computer. All the devices will be powered by Android.
Given that speculation about the Verizon iPhone has previously hinted at a CDMA-compatible device, this could make for an interesting battle between the two platforms, iOS (Apple’s mobile OS) and Android. If the Verizon iPhone was CDMA-only, it would mean smartphone users would have an interesting choice: do you want an iPhone or a faster, 4G Android phone? (Verizon’s 3G technology offers 600 Kbps – 1.4 Mbps speeds, while LTE offers 5M Mbps and 12M Mbps downstream).
Of course, others suspect the Verizon iPhone will be LTE-capable, too, pointing to remarks made by Seidenberg himself as proof. That wouldn’t surprise us either – Apple isn’t known for adopting older standards, but rather likes to push the envelope when it comes to new technology. However, a CDMA-compatible iPhone would be ready to expand to other networks, too, like Sprint or MetroPCS, if Apple ever wanted to go after volume at some later date.
CES 2011 will at least give us the first piece of this puzzle – the details on the 4G Android phones. But we’ll probably have to wait until later to hear whether or not Apple’s new phone will go 4G/LTE as well.
Trend #3: 3D / Mobile TV
There isn’t much information about this yet, but LG Electronics is reportedly going to unveil a new line of mobile TV products, including 3D mobile TV which will let you watch 3D digital broadcasts, without special 3D eyeglasses, even when traveling in mobile vehicles up to 200 Kilometers per Hour (3D TV on the plane)? The tech will reportedly be demonstrated with a 7-inch device.
Other lesser-known brands will also offer mobile TV products, like Axel Technologies’ Fuugo app designed to stream video, including both Internet video and mobile TV, to mobile devices. Fuugo will support the major international mobile and over-the-air broadcast TV standards from North American ATSC and ATSC-M/H to European DVB-T and DVB-H to Latin American SBTVD-T/One-seg. The company says it’s compatible with iOS and Android.
Meanwhile, a company called Cydle will promote a mobile TV receiver for iPhone.
There will be surely be others, too. But we’ll wait for the hands-on reviews from gadget blogs before we call out any of these as a winning solution. It will be fun to watch, though.
Samsung’s Nexus S brings with it the latest tasty version of Android, Gingerbread. But the phone also comes with another technological bonus baked in. Here’s what you need to know about near field communication.
It’s another short-range wireless technology…
NFC isn’t really new…or cutting edge. In fact, it’s basically a variation of other short-range wireless technologies already used throughout the world—especially in Japan and Europe. Like RFID, near field communication can quickly swap information between devices when they’re touched together. You can exchange things like text, images, URLs or other data simply by holding your phone up to various “smart tags.”
…That uses magnets to send data…
Based on inductive-coupling (think Powermat and other wireless charging schemes), NFC uses loosely coupled inductive circuits to exchange power and/or data over a short distance (usually about four centimeters). While it shares the same basic technology with things like RFID tags and contactless smartcards, NFC is implemented as a read-only tech in the Nexus S. That means you’ll only get info from other NFC tags, not the other way around. These tags cost pennies to implement and can be embedded in nearly anything: stickers, posters, glass, and so on.
…And is intended to make your life easier…
In theory. While it hasn’t enjoyed the same popularity stateside, NFC tech is already big in Japan, where you can use your NFC-enabled phone to buy train tickets in Tokyo or as a contactless payment system at various retailers. Google hopes that by including it in its new flagship Android device and open-sourcing the software, it’ll eventually change the way people use and interact with their phone here in the US, too.
…But isn’t fully baked yet.
There are literally hundreds of use cases for NFC. But none of them are really up and running. Google has some ideas about what you can expect, though. Imagine going to a movie theater and seeing the latest Tron poster. Disney could stick a NFC tag inside, and you could simply touch your phone up to that poster to grab the latest trailer. Other uses include everything from a more robust check-in system for Foursquare to easier home shopping. Point your phone at a “for sale” sign and instantly bring up the URL where all the house photos and details are listed.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Try On New Glasses in Warby Parker's Virtual Booth
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Facebook advertising metrics and benchmarks
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- August 2015 (6)
- July 2015 (2)
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)