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See The Difference Between Victoria’s Secret And Dove Models
Source: http://www.businessinsider.com/victorias-secret-angels-vs-dove-models-2012-12
The Victoria’s Secret Fashion Show airs tomorrow night.
Standards for the show’s models are high. A Victoria’s Secret executive famously told The New York Times that fewer than 100 women in the world would be suitable to walk in the show.
Meanwhile, skincare company Dove has a “real beauty” campaign, using real women instead of models.
A Reddit user posted a photo showing the stark contrast between the two:
Samsung’s Massive Marketing Budget (AAPL)
Source: http://www.businessinsider.com/chart-of-the-day-samsungs-massive-marketing-budget-2012-11
Another great chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and Coke. Why include Coke? Because it’s a huge advertiser, and its “primary cost of sales is advertising.”
As you can see, Samsung is blowing all the companies away in advertising and marketing.
Not a bad price to pay, if it means you get to become the world’s biggest smartphone company. Certainly HTC wishes it had Samsung’s marketing budget.
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All The Kids Want iPads, Almost None Want The Surface (AAPL, MSFT, GOOG, AMZN)
Source: http://www.businessinsider.com/nielsen-study-what-people-want-2012-11
Apple is going to dominate holiday shopping in the U.S., once again, according to the latest data from Nielsen.
The first table below shows what kids 6-12 are interested in “buying” in the next 6-12 months. (By “buying” we assume Nielsen means, “getting,” unless these are some industrial kids who are running killer lemonade stands.) The second table shows what consumers 13 and over want.
As you can see, the iPad is the number one product people want in the next year. That’s got to be scaring the heck out of Microsoft. Because if you’re 6-12, and your first computer is an iPad, what are the odds you buy a Windows computer down the road?
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Games Are The Most Popular Apps On Smartphones And Tablets
Source: https://intelligence.businessinsider.com/welcome
Games are the most frequently used apps on both smartphones and tablets.
According to mobile analytics company Flurry, games account for 39 percent of time spent in apps on smartphones, and 67 percent of app time on tablets. Games’ ability to engage users is one reason they are the biggest moneymakers in Apple’s App Store.
Flurry also found that smartphone owners use more apps per week, but tablet owners’ app sessions are twice as long. This is why many in mobile believe that tablets are a more promising advertising platform than smartphones, as we discussed in our mobile advertising report.
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Donald Trump Is Attacking Brian Williams In Another Twitter Meltdown (CMCSA)
Source: http://www.businessinsider.com/donald-trump-attacking-brian-williams-on-twitter-2012-11
Donald Trump wasn’t satisfied with just making a clown of himself last night on Twitter.
He’s continuing today, attacking NBC’s star newsman Brian Williams.
Last night Williams talked about Trump’s tweets on air and said he had “driven well past the last exit to relevance and veered into something closer to irresponsible.”
This morning, Trump is firing back as only he can, saying, “Brian–Thanks dummy–I picked up 70,000 twitter followers yesterday alone.” And, “Brian Williams was never a smart guy but always passes himself off as such. People will learn the truth!”
Here’s the full tweet-rant, read from the bottom up.
And here’s the Williams video:
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Donald Trump Is Attacking Brian Williams In Another Twitter Meltdown (CMCSA)
Source: http://www.businessinsider.com/donald-trump-attacking-brian-williams-on-twitter-2012-11
Donald Trump wasn’t satisfied with just making a clown of himself last night on Twitter.
He’s continuing today, attacking NBC’s star newsman Brian Williams.
Last night Williams talked about Trump’s tweets on air and said he had “driven well past the last exit to relevance and veered into something closer to irresponsible.”
This morning, Trump is firing back as only he can, saying, “Brian–Thanks dummy–I picked up 70,000 twitter followers yesterday alone.” And, “Brian Williams was never a smart guy but always passes himself off as such. People will learn the truth!”
Here’s the full tweet-rant, read from the bottom up.
And here’s the Williams video:
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Join the conversation about this story »
We Had Our Best Day Of Kindle Fire HD Sales After Apple Announced The iPad Mini (AAPL, AMZN)
Source: http://www.businessinsider.com/amazon-kindle-fire-sales-after-ipad-mini-2012-10
Amazon has another chest-thumping, but detail free, proclamation about Kindle sales.
It tells All Things D, “Wednesday was the $199 Kindle Fire HD’s biggest day of sales since launch and up 3x week over week.”
Apple announced the iPad mini on Tuesday, so the clear suggestion is that people waited to see what Apple was releasing. Once they saw it, they opted for Amazon’s less expensive option.
With Amazon, though, we really have no idea what that statement means. It doesn’t provide any details on Kindle unit sales. For all we know, the company sold 200 Kindle Fire HDs on Wednesday.
Here’s The REAL Error Rate For ‘Fat Finger’ Clicks
Source: http://www.businessinsider.com/error-rate-for-mobile-ad-fat-finger-clicks-2012-10
Up to 50% of the impressions served on a static mobile banner ads are from accidental clicks or “fat finger” taps, according to GoldSpot Media‘s “Fat Finger Report.”
Accidental clicks or “fat finger” clicks are taps on mobile banner ads that happen after less than two seconds of engagement. That is, if a user closes the app or website within two seconds of clicking the ad then it is considered accidental.
GoldSpot Media, a digital ad management platform for online and mobile advertising, aggregated this data by analyzing millions of static and rich media banner impressions for campaigns delivered in Q3 2012, which used the GoldSpot ad platform.
GoldSpot also found that “fat fingers” are three times more likely to accidentally tap static banner ads than they are to click rich media banners. This is because static banner ads “appear to be part of the content, and may be tapped by the user unintentionally.” Whereas the 3D and animated qualities of Rich media are easier to differentiate from the app or website content.
Accidental Clicks on Rich Media Banner Ads vs. Static Banner Ads
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It’s Unbelievable How Similar This Market Is Compared To The Average Election Year
Source: http://www.businessinsider.com/chart-sp-500-during-election-years-2012-11
Here’s an interesting chart from Bespoke Investment Group that Jeff Saut included in his weekly market commentary.
It marks the average election performance of the S&P 500 and compares it to the index this year.
It’s remarkable.
“[T]he Presidential trading pattern identified by our friends at the brainy Bespoke organization indicates stocks should firm from here,” writes Saut.
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