conversations

drag2share: The Rise of Social TV: How Social Media Is Amplifying TV Advertising

source: http://feedproxy.google.com/~r/businessinsider/~3/bPtoyw2EUY0/social-media-amplifies-tv-advertising-2013-8

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Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.

TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation.

Social TV is how these ideas are being made tangible.

In a new report from BI Intelligence, we define what social TV is, analyze the most important so! cial TV trends, examine the audience for social TV, detail how social TV is forcing broadcasters and advertisers to rethink their strategies, and look at how data vendors are slicing and dicing all that TV-linked social chatter.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, August 20th, 2013 news No Comments

drag2share: How Social Media Is Being Used To Make TV Advertising More Efficient And Effective

source: http://feedproxy.google.com/~r/businessinsider/~3/g_PmK7cQsrU/social-media-tv-advertising-efficient-2013-6

Jun 14, 2013

bii_socialtv_whilewatchingResearch has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.

TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation.

Social TV is how these ideas are being made tangible.

In a new report from BI Intelligence, we define what social TV is, analyze the most important social TV trends, examine the audience for social TV, detail how social TV is forcing broadcasters and advertisers to rethink their strategies, and look at how data vendors are slicing and dicing all that TV-linked social chatter.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, June 14th, 2013 news No Comments

drag2share: Social TV: How Social Media Is Amplifying TV Advertising

source: http://feedproxy.google.com/~r/businessinsider/~3/ydlsCyTOU2Q/how-social-tv-is-transforming-broadcasting-2013-5

Social TV: How Social Media Is Amplifying TV Advertising

Jun 6, 2013

When social media exploded in popularity, it seemed to pose a risk to the TV industry. After five decades of TV addiction, would consumers instead loaf on the couch gazing at their Facebook feed?

BII_SocialTV_SimultaneousIn fact, research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.

TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation.

Social TV is how these ideas are being made tangible.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, June 6th, 2013 news No Comments

The White House joins Google+, invites you to Hangout

Source: http://www.engadget.com/2012/01/22/white-house-google-plus-hangouts/

white house google plus The White House joins Google+, invites you to Hangout
President Obama may have been on Google+ since November, but the administration is now stepping up its presence on the social network even further in anticipation of next week’s State of the Union address and the forthcoming presidential campaign. It now has an official White House Google+ page, where it plans to post the usual news, photos and videos, and also host regular Hangout video chats. There’s no promises yet that the President himself will take part, but the White House says it will regularly have administration officials and policy experts take part in the conversations, which will also be streamed on YouTube and WhiteHouse.gov. Those interested can click the link below to add the page to their Circles.

The White House joins Google+, invites you to Hangout originally appeared on Engadget on Sun, 22 Jan 2012 15:23:00 EDT. Please see our terms for use of feeds.

Permalink The Verge  |  sourceThe White House (Google+), The White House Blog  | Email this | Comments


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, January 23rd, 2012 news No Comments

The White House joins Google+, invites you to Hangout

Source: http://www.engadget.com/2012/01/22/white-house-google-plus-hangouts/

white house google plus The White House joins Google+, invites you to Hangout
President Obama may have been on Google+ since November, but the administration is now stepping up its presence on the social network even further in anticipation of next week’s State of the Union address and the forthcoming presidential campaign. It now has an official White House Google+ page, where it plans to post the usual news, photos and videos, and also host regular Hangout video chats. There’s no promises yet that the President himself will take part, but the White House says it will regularly have administration officials and policy experts take part in the conversations, which will also be streamed on YouTube and WhiteHouse.gov. Those interested can click the link below to add the page to their Circles.

The White House joins Google+, invites you to Hangout originally appeared on Engadget on Sun, 22 Jan 2012 15:23:00 EDT. Please see our terms for use of feeds.

Permalink The Verge  |  sourceThe White House (Google+), The White House Blog  | Email this | Comments


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, January 23rd, 2012 news No Comments

More Kin Dirt Surfaces

Source: http://gizmodo.com/5581704/more-kin-dirt-surfaces

More Kin Dirt SurfacesIf people had talked this much about Kin while it was still alive, it might have stood a chance. Oh well! The battle continues to rage over who gets the write the final chapter in Kin’s history.

Mini-Microsoft has been a prime staging ground for these kinds of comments, with accusations aplenty being flung back and forth by current and former Microsoft employees. A sampling from today’s batch shows that Andy Lees is again a popular target:

All I can say as a former Windows Mobile employee who is now working for a competitor in the phone space is that this is good news for the rest of us. [...] Personally I quit because of the frustrating management and autocratic decision style of Terry Myerson and Andrew Lees. The only exec in the team myself and other folks respcted was Tom Gibbons who is now sidelined. Lees and Myerson don’t know consumer products or phones. Gibbons at least knows consumer product development. We often talk about how Andrew Lees still has a job but Microsoft’s loss is a gain for the rest of us.

And that the folks at Danger, acquired by Microsoft to help bring Kin to life, were confounded by the sudden perceived incompetence around them:

You are correct, the remaining Danger team was not professional nor did we show off the amazing stuff we had that made Danger such a great place. But the reason for that was our collective disbelief that we were working in such a screwed up place. Yes, we took long lunches and we sat in conference rooms and went on coffee breaks and the conversations always went something like this…”Can you believe that want us to do this?” Or “Did you hear that IM was cut, YouTube was cut? The App store was cut?” “Can you believe how mismanaged this place is?” “Why is this place to dysfunctional??”

Please understand that we went from being a high functioning, extremely passionate and driven organization to a dysfunctional organization where decisions were made by politics rather than logic.

So: we get it. All is not right with Microsoft’s corporate culture, which may spell trouble for Windows Phone 7. But in the meantime, can’t we just let sleeping Kins lie? [Mini Microsoft]

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Wednesday, July 7th, 2010 digital No Comments

Facebook is going down – pageviews, average stay, pages per visit – why?

From the Compete charts below, it is clear that Facebook is seeing a decline in pageviews, average stay, and pages per visit.  But why?

I know that I have reduced the time I spend on Facebook and I have also reduced the number of messages and other social actions as well.  And I have deleted virtually all of my personal and family photos and will not upload any more. These may be the first signs of a waning of Facebook due to a number of factors.

I can’t get my stuff back out

For example, Facebook has stated that it will not participate in OpenSocial because they do not want people to be able to export their content, conversations, photos, etc, out of Facebook and use on another social network. I am concerned that I will not be able to retrieve or back up content which I believe is mine. I like to have control over my family photos, conversations with friends, etc. I am willing to accept as a “cost” of using the Facebook system the fact that they know who my friends are.  But I am less willing or unwilling to continue putting my content where I cannot get it back, in its entirety.  (Google Docs, for example, just launched a feature where you can back up everything back out of Google Docs into Microsoft Office formats).

Ads in the stream, erosion of trust

A second issue mentioned in a previous post is the increase in advertising on Facebook and also the more unscrupulous practice of injecting ads “into the stream” — ads masquerading as status updates. These are harmful to the overall trust built up in the community and I have un-friended quite a few people whose accounts were clearly used to promote events, products, etc.

Ad-effectiveness sucks

From a prior post – http://bit.ly/EhiW9 – Facebook advertising metric are absolutely abysmal. They keep trying to sell advertisers on the hundreds of billions of pageviews they throw off. But advertisers are getting smarter and more and more of them will buy ads on a cost-per-click basis (instead of CPM, cost per thousand impressions basis).  This means that the ad revenues that Facebook enjoyed from gross INefficiencies will be decimated.


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Friday, October 30th, 2009 digital No Comments

The ROI of Social Media is ZERO

What is the ROI (define) for social media? It’s zero. That’s because there’s no such thing as “social media.”

People’s conversations are not media; they can’t be purchased as such by advertisers. In other words, people don’t talk whenever advertisers want them to and they won’t say whatever advertisers tell them to — so it isn’t “media” like TV, print, and radio.

If you treat people’s conversations as media, you’d be doing it wrong. Social marketing done right means asking for and respecting people’s conversations and giving them a public place to talk so others can hear. If the advertiser’s product is already great, much of the conversation will be positive. But even if it isn’t the advertiser will have the benefit of free “product research” because people will give them ideas for improvement.

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Untargetables are hard to reach. Unreachables are not reachable by traditional advertising media or channels.

read more about the ROI of social media on ClickZ … http://www.clickz.com/3633341

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Friday, April 10th, 2009 integrated marketing No Comments

paid advertising <-- $1 --> social marketing ?

if you had a dollar to spend today, where would you spend it? on paid advertising or on social marketing? why?

Paid advertising – it’s over once it’s aired

Social Marketing

1. peers telling peers – a lot more effective and trusted by modern consumers than a paid ad

2. archived conversations – when people take social actions like rate, review, comment, recommend, and share, these actions are archived for everyone to see online (valuable to future users doing research)

3. it yields a continuously increasing stream of free traffic (enhances SEO efforts)

after-seo


So whatcha gonna do?

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Tuesday, February 24th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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