conversion rates

E-Commerce in Q2: Tablet Traffic as Valuable as Traffic From Computers

source: http://www.marketingcharts.com/wp/topics/e-commerce/e-commerce-in-q2-tablet-traffic-as-valuable-as-traffic-from-computers-36679/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Computers led with an AOV of $115.74, compared to $113.15 for tablet tablets and $112.73 for smartphones.

[Editor’s note: Monetate’s previous report covering Q1 had found tablets converting at a higher rate than computers, while data from this latest report indicates that the opposite was true for Q1. The discrepancy owes to a different random sample of clients being used for each quarterly report.]

Among tablets, the iPad continued to boast the highest conversion rate (2.6%) during the second quarter, with Android (2%) also out ahead of the Kindle Fire (1.6%). The iPad also sported the highest average order value ($114.18), outpacing Android ($101.22) and Kindle Fire ($91.84).

The iPhone re-assumed the lead in conversion rates among smartphones, just exceeding 1%, and putting some distance between itself and Android (0.88%) and Windows (0.77%) phones. i! Phone tra! ffic also ended up with the highest average order value, of $114.45, followed closely by Windows ($112.36) and Android ($109.52).

All told, smartphones (9.7%) and tablets (12.4%) together accounted for more than 1 in 5 e-commerce visits during Q2, up from about 15% a year earlier. In the past year, tablets have overtaken smartphones in terms of e-commerce traffic share, with the gap between the devices steadily increasing.

The iPad continues to dominate tablet e-commerce traffic to the tune of 90.6% share, while the iPhone also retains its lead (62.7% share) of smartphone visits.

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Tuesday, September 17th, 2013 news No Comments

Search Still King of E-Commerce Referrals in Q2, But Email Traffic Converts Best

source: http://www.marketingcharts.com/wp/topics/e-commerce/search-still-king-of-e-commerce-referrals-in-q2-but-email-traffic-converts-best-36704/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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These trends have held for some time, with search easily besting the other sources for traffic in Q1 and Q4 2012, and email sporting the best conversion rates. The latest data suggests that conversion rates are declining for search traffic, while remaining generally steady for email and social. In terms of e-commerce visits, Q2 marked the lowest share in at least 5 quarters for both social and email.

Meanwhile, search continues to have a leg-up on email and social in one other metric: average order value. During Q2, average order value for search traffic was $111.18, its highest point in several quarters, ahead of email ($99.93) and social ($86.80). While social trailed in this regard, it should be noted that its result this past quarter represented a significant 13% hike from an average value of $76.59 in Q1.

Other Findings:

  • The add-to-cart rate was significantly higher for traffic referred by email (1! 0.73%) th! an search (6.81%) and social (3.37%).
  • Average page views was slightly higher for email than search traffic (8.84 and 8.71, respectively), both close to double social’s average (4.82).

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Tuesday, September 17th, 2013 news No Comments

drag2share: Understanding The Local-Mobile Marketing Explosion

source: http://feedproxy.google.com/~r/businessinsider/~3/8uMDPVcl0Ew/local-mobile-marketing-exploding-2013-8

localvnatl

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does.

Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.


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Wednesday, August 28th, 2013 news No Comments

drag2share: How Tablets Are Driving A Huge Explosion In Mobile Video

source: http://feedproxy.google.com/~r/businessinsider/~3/PPKppgqiYWE/tablets-driving-explosion-mobile-video-2013-8

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.

That’s reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market.

In a recent reportBI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.

We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taki! ng shape , with tablets — rather than television — at the center.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take look at this chart from our report:

bii_mobilevideo2013_tabletowners3 (1)

Here are some additional key points about tablet video habits:


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Monday, August 19th, 2013 news No Comments

drag2share: Tablets Continue Their Rise As Shopping Devices, Far Outpacing Smartphones In Conversion Rates

source: http://feedproxy.google.com/~r/businessinsider/~3/R077sO1y6uI/tablets-tripled-smartphone-conversion-rates-2013-7

Tablet users visiting e-commerce sites are three times more likely to make a purchase than those accessing the sites on their smartphones.

Tablet-based conversion rates for the holiday season in 2012 reached 2.2%, according to new data from Adobe’s State Of Mobile Benchmark Digital Index.

Smartphone conversion rates over the same period were significantly lower, reaching only about 0.7%.

Adobe tracked activity on over 500 U.S.-based retail websites during December 2012, and calculated conversion rates as total orders divided by total website visits.

The relatively low smartphone conversions were in effect during the the 2011 holiday season as well, when they were also .7%, according to a separate Adobe study.

It may be that in lieu of making an actual purchase, consumers more often prefer to use a smartphone for its on-the-go practicality in comparing prices or pinpointing store locations while shopping.

It’s further evidence that retailers have to approach mobile on a device-specific basis, meaning they should optimize their mobile sites and apps specifically for tablets and smartphones.

Tablets also offer would-be shoppers more screen real estate for browsing, and many consumers have basically begun to use them as lean-back PCs. However, desktop PCs still command the highest conversion rates.

Comparing 2011 to 2012, we see tablet conversion rates actually fell slightly, from 2.5% to 2.2%.

bii_ConversionRates_2013


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Wednesday, July 31st, 2013 news No Comments

drag2share: CHART: Here Are The Most Effective Local-Mobile Targeting Strategies

source: http://feedproxy.google.com/~r/businessinsider/~3/8voB7-wX6LE/most-effective-local-mobile-targeting-2013-77

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. A recent survey of 400 brand executives by Balihoo found that 91% planned to increase their investments in location-based marketing campaigns in 2013.

In a new report from BI Intelligence on location-mobile marketing, we take a look at key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, and explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work.

We specifically examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics.

Here’s a breakdown of the most effective mobile-local targeting strategies:
ctrtarget


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, July 30th, 2013 news No Comments

drag2share: CHART: How Tablets Are Driving A Huge Explosion In Mobile Video

source: http://feedproxy.google.com/~r/businessinsider/~3/bOF-z3NLTEg/tablets-driving-explosion-mobile-video-2013-7

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.

That’s reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market.

In a recent reportBI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.

We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taki! ng shape , with tablets — rather than television — at the center.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take look at this chart from our report:

bii_mobilevideo2013_tabletowners3 (1)

Here are some additional key points about tablet video habits:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, July 17th, 2013 news No Comments

Marketing Teams Employing Growth Hackers “Champion” Measurement Efforts

source: http://www.marketingcharts.com/wp/topics/measurement-analytics/marketing-teams-employing-growth-hackers-champion-measurement-efforts-29037/

Ifbyphone-Growth-Hackers-and-Marketing-Metrics-Apr2013Marketing teams are as likely to employ a growth hacker as a product manager, suggests a new study [download page] by Ifbyphone. The report reveals that 25% of marketers surveyed indicate that their team employs a growth hacker (defined by the researchers as “professionals that combine expertise in marketing, product development and technology to drive revenue”), with these respondents reporting an above-average likelihood to track a variety of marketing metrics including conversion rates (50% vs. 41%), marketing ROI (53% vs. 40%), cost per lead (52% vs. 38%) and customer acquisition cost (59% vs. 34%).

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Friday, July 12th, 2013 news No Comments

Pharma’s Online Marketing Efforts Continue to Pay Off

source: http://www.marketingcharts.com/wp/direct/pharmas-online-marketing-efforts-continue-to-pay-off-30734/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-Online-Pharma-Mktg-Effectiveness-June2013Online pharmaceutical marketing continues to produce results, reports comScore [download page] in a new study. The 7th annual “Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry” study details the successes of online direct-to-consumer (DTC) marketing, showing some brand awareness and favorability lifts from exposure to online banner ads, but greater impact from branded website visits. Additionally, site visitation tends to provide a significant lift in Rx conversion rates.

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Monday, July 1st, 2013 news No Comments

drag2share: Why Local-Mobile Marketing Is Exploding

source: http://feedproxy.google.com/~r/businessinsider/~3/kTI0EbWPwN0/local-mobile-marketing-exploding-2013-6

localvnatl

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does.

Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.

In a new report from BI Intelligence on location-mobile marketing, we take a look at key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics. ! < /p>


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Sunday, June 30th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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