conversion

drag2share: Beyond Pinterest: The Best Of Other Social Commerce Business Models

source: http://feedproxy.google.com/~r/businessinsider/~3/ck4IGt6CYgY/social-commerce-photo-apps-2013-8

bii social commerce revenue

Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy. Facebook and Pinterest may be the biggest players in social media – but they don’t own the social commerce space.

Other players, from daily deals site Groupon to Chinese e-commerce giant Alibaba, have also tried to leverage social ingredients to boost retail sales, drive user engagement, and build brand loyalty.

In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.

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Friday, August 23rd, 2013 news No Comments

drag2share: The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

source: http://feedproxy.google.com/~r/businessinsider/~3/-0TCfE2VDH4/social-commerce-drives-retail-2013-8

bii social commerce revenue share

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are therefore increasingly focusing their attention on social commerce.

But, many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale?

In a new report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, August 20th, 2013 news No Comments

Source: http://www.businessinsider.com/social-commerce-and-retailer-benefits-2013-8

BII ecommerce conversions size

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are increasingly focusing their attention on social commerce.

But many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale? Is social media really going to be a source of dollars and foot traffic?

In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and we examine the numbers behind the social commerce conversion and order value gap. The report is supplemented by rich datasets on social commerce, and subscribers will also receive full access to BI Intelligence’s full library of hundreds of in-depth reports, charts and datasets — including up to date coverage on social commerce.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of the converging trends that promise to transform social media into a viable commerce platform:

BII social mobile purchases

BII specialty retail social platforms

BII_PinterestInStoresCOTD_7_11_13

BII AOV comparisons

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Friday, August 2nd, 2013 charts No Comments

drag2share: The Best Of The Rest In Social Commerce: Daily Deals, Shoppable Photo Apps, And More

source: http://feedproxy.google.com/~r/businessinsider/~3/ao0J30HfwTs/social-commerce-daily-deals-photo-apps-2013-6

The Best Of The Rest In Social Commerce: Daily Deals, Shoppable Photo Apps, And More

Jun 3, 2013

bii social commerce revenue

Facebook and Pinterest may be the biggest players in social media – but they don’t own the social commerce space. Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy.

Other players, from daily deals site Groupon to Chinese e-commerce giant Alibaba, have also tried to leverage social ingredients to boost retail sales, drive user engagement, and build brand loyalty.

In a new report from BI Intelligence, we look at succe! ssful&nb sp;examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, June 3rd, 2013 news No Comments

Google adds confirmation click to mobile ads to combat accidental activation

Source: http://www.engadget.com/2012/12/14/google-adds-confirmation-click-to-mobile-ads-to-combat-accidenta/


Google adds confirmation click to mobile ads to combat accidental activation

Smartphone owners have learned to cope with the extra power drain in-app advertising can cause, but accidentally launching a web browser? That’s a frustration that lasts forever. Google’s hoping to mitigate the pitfalls of clumsy thumbs, however, by introducing two-step click-through for mobile ads. Text banners served through AdMob will now display a humble blue arrow on their starboard side — clicking here takes the reader directly to the advertiser’s preferred destination; touching anywhere else expands widens the blue square to coax users into giving the ad a confirmation click, just in case they fumbled the advertisement by mistake. The team’s preliminary tests show that confirmed ad clicks sport a notably higher conversion rate, indicating that folks who clicked through the ad actually meant to. Google says solving what it calls the “fat finger problem” will be beneficial to the ecosystem as a whole. We prefer to think of our fingers as grand.

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Via: tp://www.androidpolice.com/2012/12/13/google-adds-two-step-verification-to-admob-ads-to-prevent-accidental-taps/“>Android Police

Source: Google Mobile Ads Blog

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Friday, December 14th, 2012 news No Comments

Remember When Facebook Wanted Your Phone Number For ‘Security’? It’s Using It To Sell Ads (FB)

Source: http://www.businessinsider.com/facebook-phone-number-security-being-sold-to-advertisers-2012-11

Mark Zuckerberg

Since about September, Facebook has offered its advertisers a powerful new way to track its users as they surf the web: It’s called “phone number retargeting.” The move came after Facebook made a big effort to collect its users’ mobile phone numbers to prevent security breaches.

More recently, according to AdExchanger, Facebook has combined phone retargeting with a new “conversion pixel” — a type of tracking  device, basically — within ads displayed on Facebook.

The combination of phone retargeting and conversion pixels allows advertisers to target you directly with ads and then measure exactly how you respond to them, whether by clicking, ignoring or buying something from the advertiser’s site.

Some advertisers have been doing this kind of thing on other web sites for years.

But most Facebook users don’t know it’s going on within Facebook. Instead, they believe the primary reason Facebook prompts them for a mobile phone number is to prevent account hacking, and to allow users to upload photos and make status updates from their phones.

In fact, earlier this year, Facebook began asking every user for a phone number for “security” purposes. Here’s what Facebook says about that:

facebook phone

But Facebook has since made those phone numbers available t! o advert isers as part of its new Custom Audience targeting product. “Audiences can be defined by either user email address, Facebook UIDs, or user phone numbers,” the product states.

Here’s how it works: Let’s say you are a member of your local gym. You probably gave the gym your phone number. But then you let your membership lapse, and now the gym wants to persuade you to come back. The gym can cross-reference its list of members’ phone numbers with users’ phone numbers on Facebook, and serve an ad on the page of any user with a matching number. Suddenly, you’re seeing ads that say, “Get 10% off if you rejoin your local gym!”

If you click on that ad, a conversion pixel will enable a “cookie” to track what you do so that the gym can see how successful its campaign was.

There’s a level of privacy built in to the system: Although your phone number will be targeted by ads, the number will be “hashed,” meaning that the system disguises it by replacing it with random code, making you anonymous. So the gym might target 100 phone numbers, but it won’t know which of those specific people actually responded to the ad (until they pay for a membership online, of course). All the gym will know is that a certain number responded to the ad, and that those users must have been on the original phone list.

Facebook launched the system to make its ads more effective for advertisers. The company believes they lower cost-per-acquisition (of users) for advertisers by 40 percent.

Disclosure: The author owns Facebook stock.

Related: Here Are The Sealed Court Papers On ‘Invalid Clicks’ Facebook Doesn’t Want You To See

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Join the conversation about this story »

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Tuesday, November 20th, 2012 news No Comments

Google PLAs Offer 25% Higher Return On Spend Than Text Search Ads

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/YS2HOphGcx0/

US Google Product Listing Ads (PLAs) outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend (ROAS) by 25%, according to [download page] an October 2012 report from Kenshoo covering Q3 activity. The average ROAS among the select merchants examined was $3.96 from PLAs versus […]

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Tuesday, October 16th, 2012 news No Comments

Facebook outlines its ad targeting strategy on one handy page, presents a complex privacy picture

Source: http://www.engadget.com/2012/10/01/facebook-outlines-its-ad-targeting-strategy-on-one-handy-page/

Facebook privacy padlockTo say that Facebook has to tread lightly around privacy issues is an understatement, especially with a targeted ad push underway. Rather than navigate that minefield once more, the social network hopes to skip it entirely by posting an overview of how the ad system tracks habits while retaining our anonymity. For the most part, Facebook walks the fine line carefully. Its Facebook Exchange auction system relies on a unique, untraceable browser ID to target ads to specific people without ever getting their identity; both a mechanism targeting ads beyond Facebook and a Datalogix deal to track the ad conversion rate use anonymous e-mail address hashes that keep advertisers happy without making the addresses readable to prying eyes. The initiative sounds like it’s on the right course, although there’s caveats at work. Opting out of any Facebook Exchange ads requires tracking down individual ad providers, which isn’t likely to result in many of us leaving the ad revenue stream. Likewise, those who’d object even to the completely anonymous ad profiling don’t have a say in the matter. With those concerns in mind, it’s doubtful there will be many significant objections in the future — Facebook knows its advertising money train can only keep churning if its members are comfortable enough to come along for the ride.

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Facebook outlines its ad targeting strategy on one handy page, presents a complex privacy picture originally appeared on Engadget on Mon, 01 Oct 2012 16:16:00 EDT. Please see our terms for use of feeds.

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Tuesday, October 2nd, 2012 news No Comments

Here’s The Big Problem With Facebook’s New E-Commerce Effort (FB)

Source: http://www.businessinsider.com/heres-the-big-problem-with-facebooks-new-ecommerce-effort-2012-9

facebook gifts

Yesterday, Facebook announced that it will sell gifts users can send to their friends.

Chris Dixon, a successful serial investor and one of New York’s most visible startup investors is skeptical it’ll work.

“Getting users to switch ‘modes’ from online to offline (& vice versa) has historically yielded very low conversion rates,” he tweets.

His point is that when people go to people go to Website for one reason, it’s hard to get them to do anything else.

Users go to Amazon to shop, Match.com for a date, and Craigslist for a free sofa. Users go to Facebook to share photos and maybe read news, not buy things.

Just because a new feature from Facebook appears, doesn’t mean users are going to suddenly start going there to use it.

“It’s all about the mental state. Are you sharing photos online [or] giving something offline? The numbers show it’s hard to switch.”

Other cases in which getting users to switch “modes” from offline to online or back again, that hasn’t worked include “showing URLs in TV ads or magazines” or “trying to sell anything on [a] social network.”

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Friday, September 28th, 2012 news No Comments

ESPN, Google, And Zynga Lead Their Industries Because They’re Obsessed With Their Customers

Source: http://www.businessinsider.com/espn-google-and-zynga-lead-their-industries-because-theyre-obsessed-with-their-customers-2012-3


google los angeles

Companies that place a high value on digital user experience dominate their markets. I’m talking about companies like Intuit, ESPN, Facebook, eBay, LinkedIn, Zynga, Google, PayPal, FedEx, and Harley Davidson.

I have seen first-hand how user-experience-obsessed companies operate—In consulting with these companies through my user experience research firm, AnswerLab. Here’s how you can practice the same top five habits.

1.     Constantly learn about your customers and innovative

Companies that are focused on customer experience keep a constant eye and ear open to opportunities for innovation. They directly observe research sessions with their customers, where groundbreaking ideas can spring from the simplest of customer comments. They are relentless in seeking new research methods and techniques that ensure that they get a holistic perspective of their users’ experiences. And, they are acutely aware of the competitive landscape, evaluating what already exists so that they can build something better. Innovation requires a constant willingness to be open to opportunity that reveals itself through research.

2.     Eliminate risk

You are just about to launch your new digital product, but you want to make sure there are no showstoppers. If this is when you are starting your user experience research, it is too late in the development cycle to make anything but cosmetic changes. Customer experience detractors found at this stage may result in lost conversion opportunities or worse—high costs of fixing problems so late in development.

Many user-experience-obsessed companies eliminate risk by learning about their customers at every stage of the development cycle. They employ a user-centered design process. Before anything is built, they find out what their customers need, determine how they can use their concepts and prototypes, and validate that their products and services meet expectations and improve customer perception.

3.     Spend a lot of time with your top customers, in particular

The most important way to eliminate risk from your development process is to understand everything possible about your customers, particularly your top customers. User-focused companies watch their customers in the wild—in their natural environments—to see how customers use their products and how their lives could be made better.

For example, a major e-commerce company, relies on a continuous monthly program to spend time with its top 100 customers to learn how they work, how the site fits into their workflow, and how the site could improve their processes. This isn’t episodic or just when the company needs a particular question answered. It learns about its customers all the time.

This time with your top customers provides many benefits:

  • You get an opportunity to strengthen or repair your most valuable relationships. Even the most disgruntled customers are often surprised and delighted that a business attempts to understand their needs through direct interaction with them.
  • You gain visibility into the cutting edge of your business. Your top customers are often the first to embrace new trends and technologies, and they will be the first to hear about any innovations, competitive threats, or emerging strategies of which you should be aware.
  • You learn how to help the rest of your customers. These top customers got to where they are because they were able to seize opportunities, devise workarounds, or take advantage of resources that other customers did not. Understanding the history of your top customers can lead to insights that have an impact on all of your customers.

4.     Doggedly study the competition

To build the best digital experiences for your customers, you must know how and where they are setting their expectations for your products and services. Customers’ expectations are constantly evolving based on other encounters they have on apps, tablets, mobile devices, and the web. As users come across other experiences, they will switch to the product or service that offers the best one.

User-experience-obsessed companies understand the fickle nature of their customers, and they constantly research user reactions to competitors’ digital offerings. One of the largest credit-reporting firms in the United States worked with AnswerLab to study its competitors and learn how to build a better user experience than it already had. The research led to changes that resulted in a 240 percent increase in conversion and a 268 percent increase in average order size.

5.     Validate your concept before you build it

Some digital products are extremely expensive and resource intensive to build or redesign. They can cost millions of dollars and require one- to two-year development cycles. With investments of this magnitude, it is critical to first validate that your concept or idea will fly.

One of AnswerLab’s user-experience-obsessed clients, a major bank, hypothesized that a new user experience would increase adoption of online bill payment. After conducting experimental user research to check the hypothesis, the bank learned that while the new version of the site would retain existing customers, the new interface did not drive adoption among those who had never used online bill payment. These customers’ barriers to usage had little to do with the interface itself but rather the value proposition of paying bills online directly with the bank. As a result, while the bank moved forward with the redesign for existing customers, they developed alternative messaging for non-users to improve the perceived value. User-experience-obsessed companies know that when you invest a lot in development, you need to make sure your concept will solve the right problems for your customers.

Next week, check back for five more habits of customer-obsessed companies.

This post originally appeared at Inc.

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Saturday, March 3rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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