drag2share: How Smartphones are Disrupting the Internets Biggest Business

bii_mobilesearch_pcdeclinesSearch — the very cornerstone of the Web — has begun to show signs of decline on desktops and laptops. 

Meanwhile, search is surging on smartphones and tablets. Mobile searches are quickly becoming the main way in which consumers find everything they need — whether it’s information, services, or physical and digital goods.

That means there’s a great opportunity, but also that search has more work to do. There are kinks to figure out in areas ranging from app discovery to tracking the effectiveness of local search ads.

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Tuesday, May 7th, 2013 news No Comments

CBS tries multi-stage syndication for The Good Wife on Amazon Prime, Hulu Plus and TV


CBS tries multiplatform syndication for The Good Wife on Amazon, Hulu Plus and TV

Almost by definition, TV syndication in the modern era leads us to wonder just where and when we’ll get to see a show online. For CBS’ The Good Wife, streaming on third-party services will be a cornerstone of an uncommon, multi-step syndication strategy that puts the internet first. The drama will be available for Amazon Prime Instant Video subscribers starting March 14th, expanding beyond its existing availability for purchase. Hulu Plus members, meanwhile, will get their own turn at streaming in September. Traditional TV will still be around, but it’s notably pushed to the back of the queue — Hallmark won’t have airing rights until January 2014, and most other broadcasters will be denied until a year after Hulu. The new approach another sign that CBS’ one-time cold shoulder to some forms of digital distribution is growing warmer and warmer.

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Thursday, March 14th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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