Corporate

Field Sales Reps Seen Underrepresented In B2B Content, Message Creation

Source: http://www.marketingcharts.com/wp/topics/business-to-business/field-sales-reps-seen-underrepresented-in-b2b-content-message-creation-23863/

Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation, according to [pdf] October 2012 findings from Corporate Visions. Marketing management personnel (75%) are the most likely to be involved, followed by product managers and sales management (60%) and marketing associates (54%), while C-level executives (27%) mostly stay uninvolved. The […]

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Thursday, October 4th, 2012 news No Comments

Sennheiser boasts anti-counterfeit efforts, unveils new authentication technologies

Source: http://www.engadget.com/2012/08/22/sennheiser-anti-counterfeit-china/

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You know Sennheiser’s pissed when it holds a press conference just to talk about its anti-counterfeit efforts. In Guangzhou yesterday, the German audio company brought along two executives to debut its new authentication technologies on its retail packaging: a shiny Tesa PrioSpot authenticity label plus a “fool-proof” online look-up system. For the former, President of Corporate Services Volker Batels claims it’s treated as securely as one would with cash money, in the sense that it has many visible and invisible features.

There’s also a QR code plus its corresponding label ID printed below the foil, and scanning the former or entering the latter on qr-sennheiser.com returns a virtual copy of the foil label plus a visual description. If what you have matches the label on the screen then hakuna matata. But if the code’s been looked up many times already, the website will also give you a warning like in the screenshot after the break — chances are the label’s been duplicated, so potential buyers should always check this before handing the money over.

Marc Vincent, the company’s President of Greater China, aims to have this “urgent project” covering most products by the end of this year. “We have been fighting counterfeits for five years with some result, but now we have officially declared war on counterfeiting,” Mr. Vincent said in a stern voice. “Manufacturers of counterfeit products are social parasites. They really damage our reputation.”

Gallery: Sennheiser boasts anti-counterfeit efforts, unveils new authentication technologies

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Sennheiser boasts anti-counterfeit efforts, unveils new authentication technologies originally appeared on Engadget on Wed, 22 Aug 2012 15:09:00 EDT. Please see our terms for use of feeds.

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Wednesday, August 22nd, 2012 news No Comments

Why Windows Phone 8 Means The Blackberry Is Doomed

Source: http://arstechnica.com/information-technology/2012/06/why-windows-phone-8-means-the-blackberry-is-doomed/

As Microsoft Corporate VP for Windows Phone Terry Myerson and others from Microsoft and Nokia took the stage at the Windows Phone Summit in San Francisco, it’s certain that there were nervous eyes watching the video stream from somewhere in Waterloo, Ontario.

While Microsoft is clearly targeting Google and Apple as its primary competitors with the Windows 8 phone features announced today, the company that has the most to lose with Microsoft’s full entrance into the enterprise mobile business is Research in Motion. Now in fourth place behind Android, iOS, and Symbian in market share, and with Microsoft starting to catch up, RIM was laying off thousands of employees just as Microsoft announced the enterprise-readiness of its next phone OS. And regardless of how rapidly enterprises embrace Windows Phone 8, Microsoft’s other mobile moves could deliver a knockout blow to RIM’s dominance of the enterprise.

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Thursday, June 21st, 2012 news No Comments

Corporate Sites Most Effective Online B2B Lead Gen Tool

Source: http://www.marketingcharts.com/direct/corporate-sites-most-effective-online-b2b-lead-gen-tool-19440/

Although four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation, according to [landing page] a study released in September 2011 by Demandbase. Results of the “2011 National Website Demand Generation Study” indicate the percentage of respondents […]


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Friday, September 30th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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