cost effectiveness

Marketing Costs Normalized to CPM Basis for Comparison

Comparing costs of various media channels, on a CPM basis – cost per thousand impressions basis.









UPDATED: January 30, 2013.  See also Comparative Media Costs Offline and Online



Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Digital Kicks Traditional Marketing in Cost Effectiveness

Why Digital Kicks Traditional Marketing in Cost Effectiveness by Augustine Fou from Dr Augustine Fou

Marketing Channel Cost Comparison on CPM basis – to reach 1,000 users or impressions.
TV vs digital
radio vs digital
TV vs radio
display ads vs search ads
direct mail vs tv
direct mail vs digital

Tags: , , , , , ,

Friday, March 16th, 2012 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
Send Tips:
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing