couch

drag2share: Social TV: How Social Media Is Amplifying TV Advertising

source: http://feedproxy.google.com/~r/businessinsider/~3/ydlsCyTOU2Q/how-social-tv-is-transforming-broadcasting-2013-5

Social TV: How Social Media Is Amplifying TV Advertising

Jun 6, 2013

When social media exploded in popularity, it seemed to pose a risk to the TV industry. After five decades of TV addiction, would consumers instead loaf on the couch gazing at their Facebook feed?

BII_SocialTV_SimultaneousIn fact, research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.

TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation.

Social TV is how these ideas are being made tangible.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , ,

Thursday, June 6th, 2013 news No Comments

BBC iPlayer viewing on tablets overtakes that on phones

Source: http://www.engadget.com/2013/04/19/bbc-iplayer-viewing-on-tablets-overtakes-that-on-phones/

BBC iPlayer viewing on tablets overtakes that on phones

When we think of BBC iPlayer use on mobile devices, we most often picture someone catching up on dramas with their smartphone during the commute home. Not anymore: newly available March stats from the Beeb reveal that tablet viewing has overtaken phone viewing for the first time. The difference is slight — tablets are only 200,000 requests ahead, at 41 million — but it’s enough to suggest that many now prefer bigger screens when they’re away from a computer or TV. While the broadcaster hasn’t directly explained the change in demographics, it’s not hard to see a possible explanation based on viewer habits. The BBC notes that most tablet-bound iPlayer users watch TV, and most iPlayer TV time overlaps that of traditional viewing, when audiences are more likely to be at home with the larger devices at hand. If you’re one to curl up on the couch to watch Panorama on an iPad or Android slate, then, you may just be part of a growing trend.

Filed under: , , ,

Comments

Source: BBC

Tags: , , , , , , , , , , , , , , ,

Friday, April 19th, 2013 news No Comments

TV broadcasters hope to dominate the second screen with ConnecTV

Source: http://www.engadget.com/2011/11/19/tv-broadcasters-hope-to-dominate-the-second-screen-with-connectv/

ConnecTV on an iPad

No one has quite figured it out yet, but there seems to be little doubt that tablet devices have their place on the couch to serve as a second screen while American’s enjoy their favorite past time — watching TV. In addition to many independent startups we’ve discussed in the past, the old guard, that already owns most of broadcast TV stateside, has a startup of its own called ConnecTV. In development for two years already, ConnecTV is currently in beta and has the hopes to go live in January. The idea is of course to put what you might want to see on your second screen while you watch the main action on the big screen. This includes sports scores, statistics, as well as what your friends may or may-not be saying on Twitter or Facebook — and of course advertising. We’d be shocked if most tablet owners weren’t already using their slate in front of the TV and can imagine how many more might if there was a great app that brought it all together.

TV broadcasters hope to dominate the second screen with ConnecTV originally appeared on Engadget on Sat, 19 Nov 2011 05:35:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceLA Times Blog &n bsp;| Email this | Comments


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Saturday, November 19th, 2011 news No Comments

You Watch More TV (and Less YouTube) Than You Think

Source: http://gizmodo.com/5534061/you-watch-more-tv-and-less-youtube-than-you-think

You Watch More TV (and Less YouTube) Than You ThinkAs part of a special report on the state of couch potatoes in the year 2010, the Economist collected data on perceived vs. actual media consumption. People are in denial about their TV addictions and overconfident in their YouTube cool.

Maybe not consciously, but that seems to be the case. The chart shows that to some extent YouTube is still a media event—something we’re aware of ourselves watching—whereas TV just washes over us and seeps into our rotting brains without us even realizing it.

These numbers are from 2008, though, and it would be interesting to see how the balance has shifted over the last 2 years. Personally, my YouTube watching is way up, my TV watching is way down, and the only time I hear the radio is when someone drives by with their windows down. Because honestly, who needs Treme when you have this. [The Economist]

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Sunday, May 9th, 2010 news No Comments

Notes from the Field: Made Up Words; Digital Jargonisms

web potato – the new couch potato

digital natives – the kids who dont know what newspapers are or what linear TV is

digital immigrants – old(er) ad execs who arrived on the island of digital, praying someone would save them from it help them figure it out

professional malpractice – preaching about digital when you’ve never tweeted or facebooked

obd – obsessive branding disorder

twinterns – interns who were hired to twitter

timeshifting – watching TV at whatever-the-hell-time they want

placeshifting – watching TV at whatever-the-hell-place they want

addressable audience – old(er) ad execs thinking digital gives them more tools to target (address) individual consumers with unwanted ad messages

niche-busters – blockbusters but for smaller (niche) audiences

analog dollars for digital dimes – with the greater efficiency and measurability of advertising in digital mediums, for every dollar taken out of analog mediums, only dimes need to be put back into digital to achieve similar or greater effect

I know I am wasting half of my ad dollars; I just don’t know which half — is more like “I know I am wasting 99% of my ad dollars” (banner ad click through rates are generously at 1%, which means the other 99% is known to be, for sure, wasted — no more guessing necessary).

measured media = TV, print, radio — which equals not really measurable at all

(old) branding – the process of systematically duping customers into buying inferior products by mis-information, dis-information, and lying

(new) branding – consistently delivering on the promise of superior products through rapid, customer-driven innovation

re-intermediation – re-insertion of a digital middleman whose job it is to filter, prioritize, and deliver only what is relevant and timely

click farms – banks of low-wage workers who click google ads to earn a living rather than do farming

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Saturday, June 27th, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing