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Half Of India Plunged Into Darkness

Source: http://www.businessinsider.com/india-power-outage-day-2-2012-7

For the second day in a row, India has suffered a gigantic power outage.

This time it was bigger, as half the country has lost electricity.

Here’s a video from IBN explaining

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Tuesday, July 31st, 2012 news No Comments

Source: http://gizmodo.com/5906317/we-waste-a-billion-gallons-of-gas-a-year-because-were-so-fat

We Waste a Billion Gallons of Gas a Year Because We're So FatHeavier cars use more fuel. Now some bright spark has calculated that the US uses one billion gallons more gas every year than if the entire population had remained at the average weight of the 1960s. For every extra pound added to the average weight, the country uses another 39 million gallons of fuel each year.

So complain about gas prices if you must, but the rapid increase you should really be worried about is your waistline. [The Atlantic]

Image by TheeErin under Creative Commons license

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Monday, April 30th, 2012 Uncategorized No Comments

Facebook Will Prove You’re Alive During the Next Disaster

Source: http://gizmodo.com/5889455/facebook-will-prove-youre-alive-during-the-next-disaster

Facebook Will Prove You're Alive During the Next DisasterWhen an earthquake ravaged Fukushima and terrified all of Japan, the entire country had one reaction: is everyone OK? And if you knew someone in an afflicted area, you might’ve been thinking, is my husband okay? Now Facebook will tell you.

Facebook’s new Disaster (currently in trial for Japan only) feature is so simple and could be so very useful: if you’re in an area hit by a natural disaster (or terrorist attack, I presume), you’ll have the option to flag yourself as safe with all the ease of clicking “Like.” Or, if you’ve managed to get in touch with someone you know in a danger area, you can flag their profile as safe for them. Either way, Facebook will become a go-to source for peace of mind. It’s the kind of tool you hope you’ll never have to use, but one we might be glad to have. And one that’ll rack up ad views for Facebook the next time a crisis hits. Click! [YokosoNews via NewScientist]

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Thursday, March 1st, 2012 digital No Comments

Meanwhile…. The Economy Is Still Coming Unglued In Europe

Source: http://www.businessinsider.com/eurozone-pmis-2011-12


Sovereign debt and banking issues aside, the economy of Europe still looks like it must be in recession.

Every country has reported a sub-50 PMI today.

This map from Markit is fantastic.

chart

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Thursday, December 1st, 2011 news No Comments

Facebook’s Oversized Economy Visualized

Source: http://gizmodo.com/5578544/facebooks-oversized-economy-visualized

Facebook's Oversized Economy VisualizedWhat if Facebook were a country, and all its apps and fan pages were its fiefdoms? It would look a little something like this. Oh, and it would be filthy, filthy rich.

Because Facebook’s a private company, it’s impossible to know how much the site itself makes. But the value of fan pages alone is staggering, to say nothing of app giants like Zynga and CrowdStar.

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Friday, July 2nd, 2010 news No Comments

Despite massive increases in advertising, the biggest beer brands see massive drops in sales

Beer is yet another commodity and category that is being decimated by better quality alternatives. The means of production and distribution are no longer controlled by a very small number of big companies. Consumers find attractive alternatives in micro-brew beers or local beers. They have the means to access them (online) and have the product shipped directly to their homes.  So no matter how much advertising the big companies do, if their product is just not that great, they will continue to lose customers to alternatives. The “lime” version of Bud Light was said to cannibalize sales of regular Bud Light. And rightly so, consumers are looking for a better product.

Source: http://adage.com/article?article_id=138141

Fourth of July Holiday: Bargain Brands Gain, but Big Spenders Bud, Miller Lite and Corona Tap Out

By Jeremy Mullman

Published: July 27, 2009

Despite a flurry of new and improved ad pushes for the country’s leading brews, the days leading up to Independence Day, usually the biggest-selling period of the year for the category, led to gruesome sales declines vs. the same period last year. Sales for Anheuser-Busch’s Bud Light and Budweiser plunged 7% and 14%, respectively, in grocery, convenience and drug stores during the two-week period ending July 5, according to scanner data from Information Resources Inc. Miller Lite suffered a 9% drop. The big importers were hurt badly too: Corona marketer Crown Imports watched sales decline 6% to 8%, while Heineken and Diageo each saw double-digit drops.

beer-declines-in-sales-2009

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Sunday, July 26th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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